Tweet Here are some key marketing questions to ask and answer before you write a single word of content, if you want to get good content marketing results. When you outsource writing for your blog, newsletter, video or any type of content marketing, be very clear about your content marketing goals. In fact, it doesn’t…
Category Archives: On Writing Better
Bloggers: Brush Up on Your Writing Skills
Tweet Business bloggers: just how good are your writing skills? Most bloggers and those who run small businesses that publish blogs are not natural-born writers, or even trained writers. Most businesspeople studied things such as marketing, communication, or business. It’s not often they’ve studied English or creative writing. Yet it’s becoming expected that businesses have…
Oscar Wilde: Advice on Better Blogging
Tweet You know that your blog is a key part of your search strategy, but do you know how to get the most out of it? What would Oscar Wilde advise for better blogging? Thousands of blog guides exist, but do they really help or just cloud the issue further? This is what you need…
Content Marketing Writers: How’s Your Cognitive Fitness?
Tweet What’s the most important thing you can do to improve your skills as a writer, blogger, or content marketer? I’m not sure there’s any one right answer, but my vote goes to working on your cognitive fitness. That’s a term we’re going to be hearing a lot about. I first read about it in…
Content Marketing with Blogs:
6 Steps to Writing Awesome Fresh Content
Tweet What private Hell do you go through to write fresh blog content? How do you pick a blog topic that will score with search engines AND solve a problem your target audience frequently has? Do you scour the dungeon of your mind for new slants on old stuff? I don’t know any business professional…
Better Blogging: Messages that Inspire Desire…
Tweet Why should you be writing and publishing blog posts and Web content for your business? No, it’s not because of search engines in order to get indexed and found. That’s important but it’s a side-effect of doing Content Marketing right. The only reason “you should be blogging” is to get your message across to…
Quality Content: How to Write Great Blog Posts Every Time
Tweet How do you create quality content that attracts online readers and yet works to promote the growth of your business? Creating great content for your business blog is a what and how issue, as in what constitutes “good” content, and how does one produce that content so that it brings in the readers that…
Content Marketing: What Are Your Target
Audience’s Interests, Needs, and Wants?
Tweet Content marketing is all about quality content that grabs the attention of your ideal prospects and clients. If you want to create content that engages readers, you need to know their online habits and interests. Yet how many of us post on a blog or upload a video to YouTube without taking time to survey what…
The Naked Blog: Dress Up Your Words
Tweet What can you learn about blog writing and content marketing from the theater? As I’ve mentioned before, I’ve attended local theater productions, including performances on The Naked Stage. (Photos courtesy Stuart Miles) If you’re not familiar with this kind of theater format, the actors read their lines, sitting on stools, dressed in black, without benefit of costumes, scenery,…
A Checklist for 2012 Content Marketing Plans
Tweet 2012 Content Marketing – how did we get here so fast? I’ve been reviewing my 2011 blog posts, email broadcasts, videos, and taking stock. I hope you’re doing the same, so you’ll get an idea of what’s needed for your own business in 2012. (Photo courtesy Rawich/FreeDigitalPhotos.net) Here’s a checklist for reviewing your 2011 content marketing…
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