Category Archives: Online Marketing

Content Marketing Focus: Lessons from Steve Allen

Written by in About Blogs, Attracting Clients, Content Marketing, Online Marketing
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Tweet Having a hard time staying focused on your business content marketing? Focus-schmocus. Sometimes you start off doing one thing and end up an expert at something else. Life is like that. I look at content marketing as an experiment or adventure. Some things work well and you do more of them. Others, well, let’s…

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Bloggers: Brush Up on Your Writing Skills

Written by in Content Marketing, On Writing Better, Online Marketing, Writing for the Web
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Tweet Business bloggers: just how good are your writing skills? Most bloggers and those who run small businesses that publish blogs are not natural-born writers, or even trained writers. Most businesspeople studied things such as marketing, communication, or business. It’s not often they’ve studied English or creative writing. Yet it’s becoming expected that businesses have…

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Online Content Marketing: Let’s Put the “We” Back Into Weblog

Written by in About Blogs, Attracting Clients, Content Marketing, Online Marketing, Social Media Stuff, Writing Great Blog Content
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Tweet I get calls from small business professionals who want to start a blog or an e-newsletter. They’ve usually invested money in a nice website, and then suddenly realize that something’s missing… like customers and leads! They’re genuinely surprised that with the money they spent on their website, no one is coming to see it,…

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Small Business Content Marketing: When to Hire A Freelance Writer?

Written by in About Blogs, Attracting Clients, Content Marketing, Online Marketing, Writing for Others, Freelancing
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Tweet When should you hire a freelance writer for your blog or website? Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. Yet the content on your website or blog is the key component of your content marketing strategy. In order to get the online results you…

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Better Content Marketing:
Words and Numbers Matter

Written by in Brain Based Content Marketing, Content Marketing, Online Marketing, Writing for the Web, Writing Great Copy
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Tweet As a psychologist, I’m fascinated by how our brains work. When writing online content, I try to apply neuroscience to understanding why some copy outperforms others. When writing for business, i.e. content marketing, you want to get the words right, so that  your web pages, blogs and e-newsletters get results for your business. Words…

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2013: No Marketing Goals This Year, Just One Word

Written by in About Blogs, Attracting Clients, Coaching/Personal Development, Content Marketing, Online Marketing
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Tweet No goals for 2013. I’m not setting any marketing goals this year. Goals are bad. I am not kidding, and there’s research to prove it. This isn’t just me trying to avoid feelings of failure when I’m not seeing immediate results. Here’s an excerpt from Peter Bregman’s blog Consider Not Setting Goals for 2013…

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Tips for Better Blog Outreach and Blog Marketing

Written by in About Blogs, Attracting Clients, Content Marketing, Online Marketing
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Tweet How can you make the most of your blog marketing and outreach? Here are some helpful tips so that your business blog attracts more readers, and you get found, get known, and get clients. Small business owners know that a well-formulated blog with consistently fresh content can improve brand image, customer interaction and overall…

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My Business Website: Content for Customers… or SEO?

Written by in Attracting Clients, Content Marketing, How to...Tips, Online Marketing, Writing for the Web
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Tweet Should my business website focus on keywords and getting search engine results? Or quality content for customers? Perhaps a more important question is “How do I make the most of each of my web pages so that my business and I get found, get known, and get clients?” The challenge: You want to make…

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Better Blogging: Messages that Inspire Desire…

Written by in About Blogs, Content Marketing, On Writing Better, Online Marketing, Writing Great Blog Content
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Tweet Why should you be writing and publishing blog posts and Web content for your business? No, it’s not because of search engines in order to get indexed and found. That’s important but it’s a side-effect of doing Content Marketing right. The only reason “you should be blogging” is to get your message across to…

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Blog Like Perez Hilton: 10 Ways to Bring Traffic to Your Blog

Written by in About Blogs, Content Marketing, Online Marketing
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Tweet The second-best thing about writing a blog is that you have an opportunity to express your opinions, thoughts, and viewpoints to the rest of the world. But the number one advantage to blogging is that it’s a meritocracy; in other words, anyone can be successful at it! Just look at Perez Hilton. He comes…

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