Archive for Online Marketing

Creative Work, Blogging, Writing and Resistance

bigstock D White People Antivirus Pro 43001323 300x218 Creative Work, Blogging, Writing and ResistanceEver get stuck? Everyone encounters resistance when it comes to blogging, writing, and creative work. It’s so easy to give in, isn’t it? When it comes to doing work – putting words on the page… or electrons on a screen – you can’t escape getting stuck.

It doesn’t matter if you’re a scientist, blogger, CEO or rock star. Work requires you to actually do something. When you sit down to do it (or stand up, whatever), you experience stuckness – a state of mental morass punctuated by mind chatter and an inability to move. Read More→

Key Content Marketing Strategy: Answer Readers’ Questions

bigstock What You Need To Know 40622695 300x200 Key Content Marketing Strategy: Answer Readers Questions Does your website answer readers’ questions? This is a key element of a smart content marketing strategy. You must devote a few key content pages to answering readers’ questions about your business products and services.

Otherwise you’re not helping them solve their problems. You won’t keep visitors on your site for long; it will be “click and bye-bye.” Read More→

Your Business Blog Year 10: Is It Still Worth It?

Business blogging 300x225 Your Business Blog Year 10: Is It Still Worth It?Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content?

Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well? It’s a good question, particularly for small businesses, coaches and consultants who don’t have staff and a lot of time.

Publishing a quality blog requires time and effort. The average person needs at least two hours to complete all the tasks necessary for one blog post, and should be publishing 2-3 times a week.

Ten years ago, when I first started blogging I declared a blog to be “The best darn marketing tool on the planet!” It was if someone had handed me a microphone and people across the globe started hearing what I had to say. I started getting found online and boosted my business revenues exponentially.

But ten years later, there are a lot of ways to spread your word and publish quality content online. Communication is possible everywhere. Clients can be reached through Facebook, LinkedIn, Google+, Twitter – the list goes on. Read More→

Start an Expert Ebook with an Outline:
11 Steps

Experts Stuart Miles 300x225 Start an Expert Ebook with an Outline: <br>11 StepsAre you an expert? Then you need to write and publish an expert ebook. Now. Before your field gets flooded with too many on the same topic (if it isn’t already). Trust me on this one.

Just as business blogs caught fire in 2004-2005, expert ebooks are what smart professionals use as a key marketing tool to get found, get known and get clients.

If you’re an expert and want to get found online, there’s no better way than to give visitors to your website or blog a free report that shows your expertise, builds credibility and starts conversations.

An expert ebook is a longer version of that report and can easily be sold on Amazon. Traditional publishing barriers have fallen. All that’s standing between you and published author status is a little time and work. So let’s get busy. Here’s why:

This is one of those opportunities on the rise. Don’t miss being on the early crest of the wave.

  • The International Digital Publishing Forum (IDPF) reported U.S. wholesale ebook sales for January, 2010 were $31.9 million, up 261 percent from the same month a year earlier.

  • Ebooks are now outselling hardcover books at Amazon, selling 180 e-books for every 100 hardcovers. Read More→

Smart Business Blog Linking:
Top 25 Content Marketing Blogs

Blog Linking 300x300 Smart Business Blog Linking: <br>Top 25 Content Marketing BlogsIf your business blog needs to get inbound links, here’s a prime example of how to do it. Pay attention to this tactic, it’s easy, it’s smart blog marketing and a great way to get other blogs linking to you, thereby improving your search rankings.

I’ve talked about creating your own Top 10 lists before, and it still makes sense, even more so given the way SEO works today.

Recently our blog here, WritingontheWeb.com showed up on a list of the Top 25 Must-Read Content Marketing Blogs. Well, we’re listed as #24, but hey! Who cares?

Author Jennifer Barry, who writes for Hubspot as well, says on the Writtent.com blog:

“The marketing industry is diverse and ever changing, and one of the easiest ways to stay on top is to read the most relevant and pertinent blogs. There are thousands of marketing blogs out there that focus on different aspects of the marketing industry from optimization, conversion, advertising, and content.” Read More→

6 Content Marketing Rules for
Professionals on the Web

How Content Marketing Plays an Important Role in Your Business 6 Content Marketing Rules for <br>Professionals on the WebFor busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. Most small businesses and professionals like doctors, psychologists and leadership coaches aren’t media or Internet experts. Many don’t even know what content marketing means.

I’m a big fan of the Content Marketing Institute and have followed its leader, Joe Pulizzi, since he first played the content marketing trombone and started leading the big parade. For any consultant and small business owner responsible for getting found online, CMI offers great advice.

Joe’s latest book, Epic Content Marketing, is a fine example. Written for both small businesses and global corporations, there are key content marketing principles to aim for. Here are six principles that anyone can and should apply to their writing, whether it be for for their business blog, e-newsletters, or e-books and websites.

I’ve taken each principle and adapted them for independent coaches and consultants, who are my ideal clients. Anytime you write content on the Web, your content should meet these principles:

  1. Fill a need. What problems do you solve for your clients? Most Internet users go online to either be entertained or educated. Your clients have challenges that you are uniquely qualified to help. Write quality content that does just that. Read More→

Epic Business Blog Content: 2 Questions Every Blog Owner Must Ask

EpicContent JoePulizzi 150x150 Epic Business Blog Content: 2 Questions Every Blog Owner Must AskIf you’re in business and have a business blog, you’re frequently challenged by what to write. There’s always a lot you can say about your products and services, but how many different ways can you write about them before your regular subscribers get bored?

In my ebook Content Marketing with Blogs, I suggest business blog posts should be written with the 4 E’s as a guide: What you publish on your business blog should:

  1. Entertain
  2. Educate
  3. Engage
  4. Enrich

As anyone who runs a blog knows, that’s a tall order, and if you score high in one or two of these qualities, you can feel pretty good. But is it enough?

I recently purchased Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less. It’s full of examples from big businesses but all his advice is great for small businesses and individuals as well. Joe is known as the godfather of content marketing as he has been a long-time promoter of quality content for marketing purposes. He founded the Content Marketing Institute.

The book is a treasure of information about the value of content marketing throughout all channels (blogs, e-newsletters,  videos, podcast, and social media). Two questions stood out for me as key for any small business owner who wants to (needs to!) publish quality content on their blog: Read More→

5 Ways to Make Your Business Blog Remarkable

Blog Visibility 5 Ways to Make Your Business Blog RemarkableHow do you make your business blog really remarkable? Like, fascinating?

The main goal of writing a blog, whether for business or otherwise, is to get people to read what you write. Seems pretty simple. But attracting readers to a new blog (or even an established one) is easier said than done.

So how do you build a readership base and continuously gain new readers to keep your blog and your business going. Here are a few ways to make your business blog one to watch.

1. Keep up with current events – while you shouldn’t always write about what’s going on in the world, using relevant examples and anecdotes lets your readers know that you are knowledgeable.

2. Pay attention to your social media networks – what are people talking about on your social media pages? What are they asking you as a business? Consider using these questions and discussions for blog topics. You’re more likely to engage your customers by writing on topics they clearly are interested in than developing your own. Read More→

Your Business Blog: Should You Make Money with Sponsored Posts?

 Your Business Blog: Should You Make Money with Sponsored Posts?Want to make money with your business blog? There are a lot of different ways to use your blog to make money. One of the most common is soliciting blog sponsors who pay a set dollar amount monthly or yearly to write sponsored posts.

A sponsored blog post can be a paid opportunity for a guest author; sometimes a company will sponsor a post written by the blog author about their product or service. Your business blog can use these sponsored posts to provide a valuable service to your readers.

These sponsored blog posts must be on a topic that would be interesting to your blog’s reader base. The blog publisher can negotiate how much to charge for sponsored posts. And sometimes, the post is published free, but the blog owner gets a commission for any referral sales.

Here are some pros and cons when it comes to having sponsored blog posts on your business blog –

Pros:

  • Money! Of course, allowing sponsored posts or writing them yourself will generate revenue for your blog. You can set the cost per post for your blog, negotiated with the companies that you would like to have sponsor posts.
  • If you choose companies that you honestly think your readers would be interested in, you can create great relationships and introduce your readers to good companies that they really find beneficial.
  • Sponsored posts can add some variety to your blog posts and bring new readers. Bringing in new topics that are still related to your typical blog content can draw in people who might not ordinarily find your blog.

Cons: Read More→

Business Blogging: How to Optimize Older Posts

Link to older posts 300x244 Business Blogging: How to Optimize Older PostsClearly, one of the most important things that you can do when it comes to a business blog is to share new content. But what about those older blog posts that are hanging out on your blog somewhere?

Why not make good use of older content? Make it easy for your blog readers to learn more about your solutions to their problems. This requires that you do more than just write an article from the heart. Yes, writing with passion is great, but as long as you’ve got readers on your blog, lead them to older posts.

For business blogging, you’ll need to become keyword-savvy, and use a plugin or two will help make it easy and automatic.

The screen-capture image at the top is a sample from Chip Scholz’ LeaderSnips blog showing how at the end of each post you can provide suggestions for related posts. It uses the YARPP plugin.

Business blogs can be tricky creatures. While it seems like blogging should be pretty straightforward, there are a lot of nuances to building a successful business blog that your potential clients can actually find. Read More→