Category Archives: Pathway to Profits

Video: How to Create Great Sales Pages in WP

Here’s a quick video I’m  using to promote Suzanne Bird-Harris’ fabulous WordPress Sales Page Template.I love the image of the “web designer thief” that sneaks across the screen about half way through… Take a look, and if you haven’t downloaded the free audio interview and transcript we did together, go to PatsiPicksWPSalesPage.com and do so…

How to Make Social Proof Work Online

Do some client recommendations work better than others? Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. In a previous post, What Clients Say, I reported on research that showed people selected travel destinations 20 percent more with a client recommendation…

Online Persuasion: What Do Clients Say?

How are you using client recommendations in your online content marketing? Do you add them as an afterthought? Maybe you just collect them and put them on a separate page for testimonials? Or are they a major part of your content creation strategies? Recommendations, testimonials and client stories are a powerful persuasion tactic. It’s one…

Blog Marketing: How Readers Find Your Business

What’s your favorite excuse for not blogging for your business? Here are some that I hear: “I don’t have time to blog.” “My clients aren’t surfing the Web reading blogs.” “Oh, that means I’ve got to write about my business every week?” And yet, if these same professionals realized that a business blog is the…

Top 100 Women Creating Online Income Streams

Thank you Milana Leshinsky. You’ve been an inspiration to me for the last few years. And now this comes as a special honor, to be included on your list of Top 100 Multiple Income Streams Women. Here’s what Milana tells us about why she created this list: Although Internet marketing and information marketing is still…

3 Biggest Challenges for Online Content Marketing?

What are the three biggest challenges to marketing your business? I know, I know, there are so many, but if you could distill them into the most crucial for online content marketing, how would you do it? (I’m always asking you, because some of my readers are very smart and think of things I don’t….

Content Marketing Results: Landing Pages Rule

How do you get readers to take action? Short answer: a landing page. (Also known as a sales page, squeeze page) You can’t get results from  all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action….

Phony Testimonials and Dumb Social Proof

How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients? There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services. I get asked about this by…

Your Business and the Web: Getting Better?

How has your business been affected by the Web? Have you felt the difference like a Tsunami or a soft summer drizzle? I’m curious. I know it’s completely changed my life and the way I work. Both the quantity and quality of my business are vastly improved in terms of marketing ease, deliverability and profits….

Why Use a WP Sales Page Template?

Have you tried to create a landing page using WordPress? I have. And I know others have too. You can waste a lot of time and still not get a professional looking page that works to get people to buy or sign up. Last Thursday, I interviewed Suzanne Bird-Harris, a programmer who developed the WP…