Archive for Promoting Your Ezine +/or Blog – Page 2

How to Win a Blogging Award

Can you claim your blog to be award-winning? What kind of prize do you think you’d get if they put you on a best blog list? Most original? Best resource for time-saving tips? Most helpful, profound, smart? Funniest?

The first time I got onto Joe Pulizzi’s Top42 Content Marketing Blogs, back in 2007, I was kinda surprised. And extremely flattered, since I was in the company of some of the top blogs I look up to for inspiration, like Copyblogger, Online Marketing Blog, Conversation Agent, and Web Ink Now.

Now, 3 years later, the pool has quadrupled, and I’m still in the top ten… This quarter, this blog ranks #5. I’m very proud, but more than that, I’m grateful. Being on this list has added more than a few smart readers to the subscriber list, and put me in contact with some great people.

It is also makes getting up early to write everyday worth it, it contributes to my motivation and inspires me to write better.

I want to share with you what the benefits of being on an award list, and what I’ve done since to try to stay on the list. I think there are some good lessons for other bloggers. Read More→

10 Places to Publish Online Content

Circles-of-influence How many different places online are you publishing content that markets for you and your business?

Rapidly, as new software and user-friendly Web tools emerge, the Internet has been changing the way we communicate with words. Almost too rapidly, some would say.

Here’s a partial list of where you could (and should) write and publish online:

•    Blogs and web pages
•    Ezines, e-newsletters
•    Web-based press releases
•    White Papers, special reports
•    Articles posted on directories
•    E-books, e-courses and autoresponders
•    Surveys & Quizzes
•    Podcasts and audio files
•    Video clips, YouTube
•    Social communities and networks, Twitter, Facebook, LinkedIn

What am I missing on this list?

Read More→

My, my, my! MyAlltop Rocks, here’s why…

AlltopGuy
 Guy Kawasaki has done it again. He's made it so easy to set up your own page on Alltop.com. Now, instead of poking around the Web, taking hours to get a general "feed feel," I can go see all my favorite blogs and get a quick read about what's buzzin'.

What's a "feed feel?" It's waking up in the morning, going to your computer and instead of opening up email full of junk and worky-type things, I can read what other people are writing about. That and a cup of coffee will get me buzzin' and feelin' good.

What's so cool about this? For one thing, all my favorite people have their own pages too. So if I want to know who Pam Slim reads, or Guy, or other people, I can peek at the blogs that inform them.

And the other thing is that participating in the Blogosphere is just about the swiftest way to connect with other geniuses in your playground and get into trouble with them. So much fun…;-)!

What's the down-side? Well, instead of writing or educating myself about really important things, I can easily fall into an information junkie coma. I don't really need to know why everyone's writing about Skittles on Twitter…

See what you think. Go to my Alltop page. I haven't finished yet adding all my favorite blogs yet, but Alltop makes this really easy to do. Go get your own page. You'll love it. Check out the little video, it'll tell you how to add blogs to your myalltop page.

Top Blog Lists: Top42 Content Marketing & 9 Best Blogs for 2009

Top42
Who are the top bloggers in your field? You need to know them and read them and leave comments. It's one of the top ways to drive traffic back to your own blog and get new readers. It's what The Blog Squad calls blog Outreach, part of the CODA blogging program which we teach in our Build a Better Blog Learning System.

Of course, it helps if you have pioneers in your niche like Joe Pulizzi (aka JuntaJoe) and his Top42 Content Marketing Blog list. Joe brings out a fresh list of blogs in content marketing every quarter.

Here's where I shed a tear and feel sorry for myself and this blog, because Writing on the Web slipped on the list from #3 to #12…but frankly, I'm just glad to be on the list in such good company. Joe has rigorous selection principles and isn't swayed by bribes.

Read More→

Copywriting for Twitter- How to say more with less


Are you on Twitter yet? You know I'm not someone to jump on the fad-du-jour. But when I see something that isn't a waste of time, that makes for smart marketing, I will tell you about it.

You need to be on Twitter. Why? Because top people in your field are there. You can find out what's going on, what research they care about, what the buzz is. If you like people, especially people in your niche, this is where you can meet them, and connect. It's content marketing in 140 characters or less.

Twitter folks will follow you back to your blog, and when there, are more likely to leave comments. It's a productive way to build readership, aka drive traffic.

It's not about "What are you doing?" Forget that. Use the 140 characters to ask a question, share a quote, share a thought, be funny or be profound.

I'm not a Twitter expert. Coach Deb and Warren Whitlock wrote the Twitter Revolution handbook. Nor am I a social media and networking maven. Denise Wakeman is.

Read More→

Social Writing: Don’t ignore networking sites

Target_market_xxl
There’s a lot of buzz online right now about whether or not one should use social networking sites like Facebook, Twitter, LinkedIn, etc.

Are these sites important for content marketing? You’ll have to decide for yourself and for your business. But it sure does look like you can’t ignore this trend.

I try to stick to writing topics on this blog, and our other blogs, BizTipsBlog and BuildaBetterBlog, focus on online marketing.

But let’s face it: there’s a lot of overlap when it comes to writing content to market your business. What you write on your blog can easily get pushed to your Facebook profile and to any other places you choose.

I’ll be brief. Our friend and colleague Kathleen Gage has been writing a series of posts at www.themarketingmindset.com about social networking. Go read her recent post because what you learn may surprise you. Denise has also written about social sites a lot.

If you want to integrate all these new tools into an effective and time-saving marketing system for your business, register for our 4-week mentoring program The Law of Action 2.0 – Attract Clients and Build a Money-Making Business on the ‘Net, starting July 1, 2008.

Related Posts:
Social Networks – Are they for you?
Don’t become a social networking snob!
Twitter Feedback – Gotta love it!

Is Creativity the New Drug?

Timepersonyryou
Remember when Time Magazine proclaimed YOU, the readers, to be "Persons of the Year?" It was 2006 and they highlighted all the ways online readers were contributing content through blogs, YouTube, Wikipedia and social sites like MySpace…

It’s two and a half years later, and it’s all coming true in spite of the predictions of the idiocy of crowds…

It’s common to see companies running contests for best video commercial for their products now.

I’m a little curious how many readers are actually contributing content on the web, either writing your own profile pages on Facebook, etc., posting video clips on YouTube or other photo sharing sites, or guest blogging? Do you use the Internet for your own marketing, or are you contributing content to other sites as well?

Like these two engineers who put together this amazingly creative cat video, are you doing things like this? I mean, who has time for this?

Read More→

Newsletters & Blogs: Marriage or Divorce?

Newsletter_concept
Several clients asked me the same question this week: If I start a business blog, do I still need an emailed newsletter?

This is a good question you should be asking yourself if you have a business online and want to use the Internet to get new leads, create relationships with prospects and sell your services or products.

In the past, Denise and I always said, Yes, you should do both. We even wrote a special report in 2005, Top Ten Reasons to Do an Ezine AND a Blog. You can get it when you subscribe to Newsletter Nuggets over at my site Customized Newsletter Services.

Since things change rapidly in online marketing, I reviewed those top ten reasons to see what’s changed about this issue since 2005.

Surprisingly, these are still ten very good reasons to do both an ezine and a blog for your business.

I would add that if one is taking up too much time and you must
discontinue one in favor of the other, my vote is to keep on blogging
and dump the ezine.

Read More→

Patsi Got a Brand New Blog… and a vicious virus

Well, it looks like a brand new blog, doesn’t it? I have to say, it’s all due to an extraordinary graphic designer we use occasionally to do banner and graphic image work. I’m going to tell you about Heidi as soon as she gives me permission.

After our recent teleseminar about the importance of good blog design, we had to walk our talk and get this blog a makeover. Our students with our Better Business Blogging course are learning and so are we.
(Info about this sold-out class, in case you want to join our next one: www.boostyourbusinessblog.com.)

Blue_3d_virus
Is this why I haven’t posted in 5 days? No. I was attacked by a vicious virus. No, not my computer, it’s safe! That would also be really painful…

I’ve been sick with Shingles! So painful, I was not able to work, or even write. If any of you have had a bout of this Chicken Pox virus, let me know what to expect…

I considered chewing my right leg off to get rid of the pain, it got that bad. Thank goodness for pain meds… it took 3 doctors, 8 needle pricks, a cat scan, an xray, and 10 days until finally getting the right diagnosis and treatment.

Denise, my wonderful partner was ready to sell me off on eBay, I’ve been totally non-responsive and foggy-brained. But she didn’t think she could get much for me…

Free Publicity: How to Create a Media Plan

Paparazzi
How do you get free publicity for your business? How can you create a well thought-out media plan to catch the attention of frazzled news directors, busy reporters and grumpy editors?

If you don’t have a penny to spend on advertising and you want the world to know about your product, service, or cause, then you need to know how to get the attention of the media, according to Joan Stewart, aka The Publicity Hound.

Because of the importance of media publicity for a growing business, The Blog Squad is interviewing Joan Stewart Wednesday January 16, 2008 at 5 p.m. ET, for their monthly mentor program teleseminar series, Blogging and Beyond.

Attendance is free, but you must be a member of the Blogging and Beyond Mentor Program. You can join the program at  www.theblogsquad.net/mentor. A 30 day trial membership is only $9.95.

The seminar will be delivered simultaneously via telephone and live webcast where participants can submit their questions directly to The Blog Squad and The Publicity Hound.