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Copywriting for Twitter- How to say more with less

Written by Patsi Krakoff in Content Marketing, How to...Tips, Online Marketing, Promoting Your Ezine +/or Blog

Are you on Twitter yet? You know I'm not someone to jump on the fad-du-jour. But when I see something that isn't a waste of time, that makes for smart marketing, I will tell you about it. You need to be on Twitter. Why? Because top people in your field are there. You can find…

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Social Writing: Don’t ignore networking sites

Written by Patsi Krakoff in Content Marketing, Managing Your Ezine & Blog Tasks, Online Marketing, Promoting Your Ezine +/or Blog

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There’s a lot of buzz online right now about whether or not one should use social networking sites like Facebook, Twitter, LinkedIn, etc. Are these sites important for content marketing? You’ll have to decide for yourself and for your business. But it sure does look like you can’t ignore this trend. I try to stick…

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Is Creativity the New Drug?

Written by Patsi Krakoff in Content Marketing, On Writing Better, Promoting Your Ezine +/or Blog

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Remember when Time Magazine proclaimed YOU, the readers, to be "Persons of the Year?" It was 2006 and they highlighted all the ways online readers were contributing content through blogs, YouTube, Wikipedia and social sites like MySpace… It’s two and a half years later, and it’s all coming true in spite of the predictions of…

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Newsletters & Blogs: Marriage or Divorce?

Written by Patsi Krakoff in Content Marketing, Managing Your Ezine & Blog Tasks, Online Marketing, Promoting Your Ezine +/or Blog

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Several clients asked me the same question this week: If I start a business blog, do I still need an emailed newsletter? This is a good question you should be asking yourself if you have a business online and want to use the Internet to get new leads, create relationships with prospects and sell your…

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Patsi Got a Brand New Blog… and a vicious virus

Written by Patsi Krakoff in About Blogs, Managing Your Ezine & Blog Tasks, Online Marketing, Promoting Your Ezine +/or Blog

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Well, it looks like a brand new blog, doesn’t it? I have to say, it’s all due to an extraordinary graphic designer we use occasionally to do banner and graphic image work. I’m going to tell you about Heidi as soon as she gives me permission. After our recent teleseminar about the importance of good…

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Free Publicity: How to Create a Media Plan

Written by Patsi Krakoff in Online Marketing, Pathway to Profits, Promoting Your Ezine +/or Blog, Writing Great Press Releases

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How do you get free publicity for your business? How can you create a well thought-out media plan to catch the attention of frazzled news directors, busy reporters and grumpy editors? If you don’t have a penny to spend on advertising and you want the world to know about your product, service, or cause, then…

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Duplicate Content on the Web: Myth Busting

Written by Patsi Krakoff in On Writing Better, Online Marketing, Promoting Your Ezine +/or Blog, Writing for the Web

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Finally someone has busted the duplicate content penalty myth in plain simple language we can all understand. My readers and clients worry when I tell them to re-purpose blog posts into articles and submit them to article directories and news release sites. Read this from SEO expert Jill Whalen before you let the duplicate content…

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Web Site Woes: Why Can’t I Just Kill It & Blog?

Written by Patsi Krakoff in Managing Your Ezine & Blog Tasks, Online Marketing, Promoting Your Ezine +/or Blog

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I get such dismal traffic to my Customized Newsletters website that I wake up with dreams of trashing it altogether. Why can’t I just put it all on a blog? Blogging is something I know how to do and building traffic isn’t such a problem with a blog. Every time I go in to update…

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Word Game: What’s Your One Word That Says It All?

Written by Patsi Krakoff in On Writing Better, Online Marketing, Promoting Your Ezine +/or Blog

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I’ve read several posts over the last month that talk about finding one word that sums you and your business up. And there’s the whole long copy vs. short copy debate rekindled. In his book, "Words That Work: It’s Not What You Say, It’s What People Hear," Frank Lutz writes: It is no accident that…

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