- Sway: the Irresistable Pull of Irrational Behavior by Ori and Rom Brafman
- How We Decide by Jonah Lehrer
- Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
Apparently, it doesn't matter what field you're in, everyone wants to know how come smart people make dumb decisions. To help, some very smart authors reveal the interplay between instincts, emotions, and our rational logical brains. These authors are very astute in translating the brain research along with fascinating stories.
Recently we've seen plenty of irrational behavior, whether in politics or the world of finance. And in these times of uncertainty, it's harder for everyone to make decisions. None of us can rationally predict just how hard hit we will be.