I hear it all the time: smart professionals, who are great at what they do, don’t have enough time to blog, or even start a business blog. Recently someone shared with me how they had started blogging with great gusto – they put in a lot of time – but got stuck, and never went…
Category Archives: Writing for the Web
7 Blog Writing Steps BEFORE You Check for Keywords
This is a little story I share with new blogging clients who get hung up about keywords. One client in particular (let’s call him Ted) had written about 10 blog posts which were saved as drafts because he was worried about keywords. Let me say that there’s a learning curve involved in writing for your…
Does Your Blog Post Answer These 4 Questions?
This is important: You want your blog posts to educate, entertain, engage, and enrich readers of your business blog. Aim for all four of these goals when blog writing, and you can’t go wrong. What do you need to remember when writing a post that’s designed to educate? I wrote about that here: Educate Your Readers, about…
How to Avoid Problems with Hyphens and Dashes…
Have you ever encountered this problem when blogging or writing content marketing? Because of the informal nature of writing on a blog, or for online ezines, people now write like they speak – you know what I mean? Instead of commas or semi-colons, everyone uses dashes to interject phrases – just like the way we…
7 Writing Tips to Connect Emotionally with Readers
How do you create an emotional connection with your readers? More importantly, how do you get them so inspired they want to take action, like join your list, opt-in, comment, or buy something? Here are some psychological secrets to keep in mind. When writing on the web – either in a blog post, an ezine…
Are Your Content Readers Thinkers or Feelers?
Have you ever read an e-newsletter or blog post and got a feeling of disappointment? Maybe it was just too subjective, airy-fairy and touchy-feely? If so, then you may be like me, a thought-processing person who wants facts and data when reading content online, an e-newsletter or blog post. Several years ago, my friend John…
Serial Writing Formula: 1=5+2=7+1
I’m no math genius, nor do I even think remotely like that in analytical terms. But once in a while I stumble upon something that makes sense, saves time, and produces exponential results. I’m talking about serial writing. You take one main concept, break it down into a list of 5 key elements, write an…
How to Start a Blog Serial Writing Project
If you’ve been reading my blogs for any length of time, you know about my problem with writing: I love to write, and I can write too much. Anyone with a doctorate suffers from the same disease. Dissertation-itis. Nobody has time to read all those words anymore, especially not online. Then, at some point…
7 Ways to Format Blogs to Engage Readers’ Brains
What are the two most important parts (a.k.a. opportunities to engage readers) of your business blog post? Most experts will tell you this: The headline The call to action The headline is what gets read and spread. It’s your “shout-out” on social media sites, in feed readers, and email updates. It’s the bait on your…
4 Content Marketing Goals for a Coach Website
How should content marketing be used on the home page of your website? What makes good website copy? More specifically, if you’re a professional service provider, like an executive coach, a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads? No matter…
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Hi, I'm Dr. Patsi Krakoff, an experienced content marketing specialist with a background in journalism and a doctorate degree in psychology. I've been providing online marketing content and consulting for coaches, consultants, authors, and speakers for the past 11 years.
I live and work from my home in the village of Ajijic in Mexico... why? Because it's Paradise! I enjoy tennis every day, and connecting with smart professionals online. How can I help you? Leave a comment and say hello...
My ebook: ContentMarketingwithBlogs.com
My e-course: ContentMarketingforOnlineProfits.com
My blogging program: Time-Saving Tips for Smart Blogging
My Content for Coaches business: ContentforCoachesandConsultants.com
Content Marketing with Blogs - Free eBook
"Writing optimized, compelling, keyword-rich content on a blog is the quickest, least expensive, easiest way to grow sales and build your business..."
A free online ebook on how to turn readers into clients with quality content marketing
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Content Marketing for Online Profits - Free Online e-Course
Content Marketing with Blogs - Free eBook
"Writing optimized, compelling, keyword-rich content on a blog is the quickest, least expensive, easiest way to grow sales and build your business..."
A free online ebook on how to turn readers into clients with quality content marketing
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