In the world of business blogging and content marketing, there’s nothing worse than a bore.
I know we’ve all seen bad content marketing – blogs that are irrelevant, outdated, full of incorrect information, typos, rambling rants and silly drivel. But what I find to be the worst is mediocrity.
Many bloggers are writing reasonable content. And they’re probably getting some results.
Most blog writers are just barely scraping the surface of what needs to be said. I believe most of you can do better than that. You don’t have to be a Hemingway or a Seth Godin. Just speak some hard truths and tell us something new or different.
The ABC’s of Great Blogging
C. Create shareable content – Don’t be a bore
In my previous blog posts listed and linked above, I shared tips on creating great headlines, and originality and insight. In this post, we’ll take a look at creating shareable content, and how to avoid boring mediocrity.
I hate mediocrity, because you can’t really disagree with it or get excited, or anything. It’s just a waste of my time to read the same old things. With mediocrity, you can’t quite put your finger on it, but you know it stinks.
I think there are a lot of boring blogs that could be much better. People are regurgitating what others are saying. Sometimes they add their own perspectives, sometimes not. But mostly they’re trying to post as much content as possible, without really saying anything new.
“Bueller? Bueller? Anyone? Anyone?” is what I’m really thinking.
Here are some tips on how not to be boring. And don’t tell me, “it’s hard coming up with new stuff to write about,” or, “I’m so busy, I don’t have time to figure this out for myself.”