Tweet Here are some key marketing questions to ask and answer before you write a single word of content, if you want to get good content marketing results. When you outsource writing for your blog, newsletter, video or any type of content marketing, be very clear about your content marketing goals. In fact, it doesn’t…
Category Archives: Writing Great Blog Content
Online Content Marketing: Let’s Put the “We” Back Into Weblog
Tweet I get calls from small business professionals who want to start a blog or an e-newsletter. They’ve usually invested money in a nice website, and then suddenly realize that something’s missing… like customers and leads! They’re genuinely surprised that with the money they spent on their website, no one is coming to see it,…
4 Common Blog Writing Stumbling Blocks
Tweet There are many reasons to have a business blog but the most important is that it’s great for retaining clients and customers. Business blogs offer insights into your services, product updates, and compelling relevant content that solves the problems of your clients. However, blog writing can be tougher than you might think. It’s important…
Content Marketing with Blogs:
6 Steps to Writing Awesome Fresh Content
Tweet What private Hell do you go through to write fresh blog content? How do you pick a blog topic that will score with search engines AND solve a problem your target audience frequently has? Do you scour the dungeon of your mind for new slants on old stuff? I don’t know any business professional…
5 Reasons to Hire a Content Marketing Writer for Your Business
Tweet “Content is king.” Bill Gates said it, so it must be true. Gates uttered this one-liner way back in 1996, but the flurry of updates to Google search algorithms during 2012 has ensured that his words still resonate. Most businesses (be they blog owners, start-ups, or established brands) now know that if they want…
Blog Writing: 5 Tips to Break a Blogging Rut
Tweet Business blog writing is tough. No matter how long you’ve been writing on your business blog, sooner or later, you’ll find yourself in a blogging rut. How do you break out of blogger’s block? There are many reasons that people blog – the most important being to convey their personal message in a clear,…
Better Blogging: Messages that Inspire Desire…
Tweet Why should you be writing and publishing blog posts and Web content for your business? No, it’s not because of search engines in order to get indexed and found. That’s important but it’s a side-effect of doing Content Marketing right. The only reason “you should be blogging” is to get your message across to…
5 Steps to Quality Business Blog Writing
Tweet One of the most frequent question small business owners and coaches ask me is “What should I write about on my business blog?” It’s not as daunting as you might think, if you follow a few guidelines. These five steps will help you master business blog writing with quality content that attracts readers every…
Quality Content: How to Write Great Blog Posts Every Time
Tweet How do you create quality content that attracts online readers and yet works to promote the growth of your business? Creating great content for your business blog is a what and how issue, as in what constitutes “good” content, and how does one produce that content so that it brings in the readers that…
Using a Business Blog:
Are You Hard to Find on the Web?
Tweet Have you ever tried to find yourself on the Web? No, I don’t mean by searching for your name or the name of your business – that would be too easy. Try searching for a solution to the kind of problems your business solves, using keyword phrases your typical client might use. (Image: Freedigitalphotos.net)…
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