What has brain science taught us about how people are persuaded to take action online? And, how can we use that wisdom when writing content that serves to market ourselves and our businesses? These two questions have been fueling my mental energy for the past few years. As a journalist-turned-psychologist, turned-online-content-marketer, you might imagine that…
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How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients? There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services. I get asked about this by…
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Even when you’re giving something away, for FREE, you’ve got to write good “sales” copy that spurs people into action. In today’s info-crammed world, that means you’ve got to grab busy peoples’ attention, and get them to click, and get them so excited that they take the time to type in their email address in…
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Here's a final note in my blog post series about writing good content on the Web that gets results. In Maria Velosa's 2009 edition of Web Copy that Sells, she suggests 5 questions your copy should answer: (Photo Credit: Shutterstock) What is the problem (pain, predicament)? Why hasn't this problem been solved? What is possible?…
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Question #3: What is possible? In Maria Velosa's Web Copy That Sells book, there is a 5-step blueprint for writing on the Web. This is really what content marketing is all about. When you answer the following 5 questions, your writing tasks are simplified and your copy becomes clear. What is the problem (pain, predicament)?…
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I'm reviewing Maria Velosa's Web Copy that Sells, 2nd Edition, recently released. Her 5 simple steps for writing on the web are: What is the problem (pain, predicament)? Why hasn't this problem been solved? What is possible? What is different now? What should you do now? Question #2, Why hasn't this problem been solved? This…
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Organize and simplify your Web writing by asking 5 important questions: What is the problem (pain, predicament)? Why hasn't this problem been solved? What is possible? What is different now? What should you do now? As you write your copy, you should cover each of the answers. This will keep you on task, and lead…
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The rules haven't changed, but it's surprising how many people start writing on the web without regard for the basics. Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web. Content marketing is a buzz…
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I just read something in Predictably Irrational by Dan Ariely that blows me away. The Economist offered 3 options on their website for subscriptions: Economist.com subscription – $59 for online access Print subscription – $125 for printed issues Print & Web subscription – $125 for both print and online editions Wait a minute. Logically, this…
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Here's an opportunity to immerse yourself for three days and learn how to write great content for the Web. This is important for any small business professional, even if you hire a copywriter for your big projects. Why? Because everything you write on the Web, your blog posts, your Twitter messages, your email broadcasts, should…
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