Tag Archive: Attracting Clients

5 Pinterest Pinning Tips: Don’t Be a Pinhead

Written by in Attracting Clients, How to...Tips, Social Media Stuff
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Don’t Be a Pinterest Pinhead 5 etiquette tips for pinning on the world’s favorite social pinboard It’s true that Pinterest is fun—designed to be a simple, beautiful way to pin all your favorite ideas, products and places on the Web—but it’s also true that it’s powerful. With a registered user base that includes over 10…

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5 Uses for Your Business Blog

Written by in About Blogs, How to...Tips, Writing Great Blog Content
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Maintaining a business blog is time-consuming. However, if you have clear objectives in mind, the effort very well could be worth your while. As you establish your blog, define your goals to determine whether to keep it alive. Below are five common uses for feeding regular content into a business blog. (photo courtesy digitalart) 1….

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Business Blogs and the Parisbas Tennis Open

Written by in Attracting Clients, Getting Read, Writing Great Blog Content
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Is your blog like my tennis, a hit or a miss? Are you writing posts that are clear winners for your readers? Are you serving valuable, relevant content within the lines of your readers’ needs? This week I’m watching the world’s best players battle it out on the courts at the Parisbas Tennis Open in Indian Wells,…

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LinkedIn Power Tips: Give Before You Receive

Written by in Attracting Clients, Content Marketing, How to...Tips, Social Media Stuff
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If you’ve noticed, LinkedIn is quickly becoming the social networking site for professionals to connect and do business. Maybe Facebook is better left for your family and friends? Just wondering… I’ve invited Chris Buffaloe of SerenityVA.com to share tips on using the LinkedIn recommendations feature. (photo courtesy jannoon028) The value of referrals, recommendations, or testimonials cannot…

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3 Networking Tips with LinkedIn Groups for Business

Written by in Content Marketing, Social Media Stuff
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LinkedIn is today to working professionals what Facebook was to college students when it first launched: a networking tool with a specific audience and purpose in mind. Facebook has since degenerated to an all-inclusive social media outlet for friends and family, but LinkedIn still retains its reputation as an online social networking service for the…

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The Pros of LinkedIn vs. Facebook for Professionals

Written by in Attracting Clients, Content Marketing, Social Media Stuff
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You’re probably already on Facebook, sharing photos of your kid’s first birthday party and links to your favorite articles, recipes and videos. After all, Facebook is a great way to keep in touch with friends and family. But when it comes to using social media for your business, do you really want your professional network…

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4 Content Marketing Goals for a Coach Website

Written by in Attracting Clients, Content Marketing, Writing for the Web
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How should content marketing be used on the home page of your website? What makes good website copy? More specifically, if you’re a professional service provider, like an executive coach, a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads? No matter what business you’re in, your…

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A Checklist for 2012 Content Marketing Plans

Written by in About Blogs, Attracting Clients, Content Marketing, How to...Tips, On Writing Better
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2012 Content Marketing – how did we get here so fast?  I’ve been reviewing my 2011 blog posts, email broadcasts, videos, and taking stock. I hope you’re doing the same, so you’ll get an idea of what’s needed for your own business in 2012. (Photo courtesy Rawich/FreeDigitalPhotos.net) Here’s a checklist for reviewing your 2011 content marketing results…

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Content Marketing Tasks: Practice Makes Progress

Written by in Brain Based Content Marketing, Content Marketing, Online Marketing, Writing for the Web, Writing Speeches
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If you’ve spent your career avoiding certain marketing tasks because you don’t think you’re any good at them, you struggle each time you try, and you end up with weak results, take heart. Persistence has been touted by poets for a reason. Your brain learns a lot each time you try something, even if you fail. If…

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Content Marketing Tip: Start with Ready-to-Publish Articles

Written by in Attracting Clients, Content Marketing, Writing for the Web
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Content marketing is easier when you can outsource some of the writing and researching to qualified writers. A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. For example, as a former executive coach and psychologist, I write for other coaches and consultants who are…

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