Archive for Attracting Clients

7 Social Media Mistakes Bloggers Should Avoid

Social-Media-BloggingA Note from Patsi: This week’s guest post is about social media and it’s really important. Why? Because if you want to engage your business blog readers and grow your reader base, you need to use social media. We’ve been writing about the CAST system for effective blog content:

Content (compelling)
Assets (free)
Social Media
Track

This post, by guest author Paul Wilberforce, looks at the common mistakes you should always avoid. Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid.

Read More→

How to Create a White Paper:
Get Found Online and Grow Readership

White-paper-digital-assetsIf you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper, a report or a compelling article. This is part of the CAST acronym for ways to grow readership.

CAST Your Net: A is for Assets

I’ve been blogging about ways to grow your reader base using this memory device:

Content
Assets
Social Media
Track

I’m referring to digital assets, or content that is offered as a service to your readers. Your assets should range from free to fee: Read More→

What Hemingway Knew: How to Write
Blog Content that Attracts Readers

Blog-Content-HemingwayIs your blog content compelling? Are you attracting new readers, engaging with them, and growing your reader base?

In my last post, I shared an acronym that you should be using when writing blog content:

Content (compelling)
Assets (free)
Social Media
Track

Hemingway did not have the technological advantages that we have, nor a blog, but he knew how to engage his readers. As Larry W. Phillips describes in Ernest Hemingway on Writing:

Don’t describe an emotion–make it. Read More→

How to Engage Readers
AND Grow Your Reader Base

CAST TechniqueCongratulations! Your reader base has grown to 5,000! You had 4,277 hits on your blog last month, and 737 legitimate comments!

If you’re a solo professional trying to get found online, these numbers could be PDG: pretty darn good. Small businesses, however, might find these figures PDA, pretty darn awful. My point is whatever the size of your biz, you want to grow your reader base, increase hits on your site, and stimulate comments, on your blog, social media, and LinkedIn.

If you’re not seeing growing numbers, take heart; you’re not alone. I know this because it’s one of the frequent concerns and questions my clients have: “How do I grow by reader base?” Here are 4 techniques you should be using to engage readers, and grow your reader base.

4 Ways to CAST Your Net

“Quality online content” depends on what business you’re in, who your ideal clients are, and how you can reach out and attract them with your solutions. Here’s a memory device when writing for your blog or website. Read More→

I Just Googled Your Business Name:
Do You Need to Improve Your SEO?

GoogleOh no! If I Googled your business name, what would I find? Are you easy to get found online?

It is a sinking feeling when you’ve created quality content for your site that’s been optimized for content and keywords, and it’s still not showing up on the first page (or pages!) in a search return. So what can you do?

Downshift. While search engine sites should discover and index your site automatically, if you’re not showing up, or you want to improve your search engine ranking, try manually submitting your URL. You can do this quickly through Google, here, or Bing, here. Read More→

Get Found Online: 5 Question Quiz

Mindset How easy is it for you to get found online? Are you attracting the kinds of readers who could be your ideal clients? Here’s a quick 5 question quiz to reveal how well you’re doing:

5 Question Quiz

  1. How easy is it for someone to find you doing a search for answers to their problems?
  2. What comes up for your name?
  3. What comes up for the keywords that describe what your business does?
  4. Are you everywhere, or at least in the key places your target audience is? (Social sites, web, blog, articles, videos, etc.)
  5. Is your content optimized for search engines?

If you are struggling in any of these areas, here are some steps you can take to get found. Read More→

Blog Readers: 7 Psychological Ways to Emotionally Connect

Stuck on my roof

How do you create an emotional connection with your blog readers? More importantly, how do you get them so inspired they want to take action, like join your list, opt-in, comment, or buy something? Here are some psychological secrets to keep in mind.

When writing on the web – either in a blog post, a newsletter or other forms of content marketing, readers are more likely to respond to your offers of service or products if there is a resonance between you. An emotional connection is forged when your reader experiences being on the same ‘wave length’ as you. This can be done several ways.

I have to warn you: this is not always easy to do in an email, ezine or blog. Why? Because people are so different, and what is appealing on an emotional level to one is averse to another. Read More→

Great Blog Content:
2 Reasons for Writing Stories

Great-blog-stories

Are you writing stories with feeling on your business blog? If your blog post doesn’t resonate emotionally, you can’t do a good job of building relationships, inspiring trust, and moving people into taking action.

As I mentioned in my last post, great blog content appeals to people who are both thinkers and feelers.  To do this, blog writers need to get real with readers – they need to step away from their anonymous masks and get emotional. If you don’t, readers won’t respond to you.  Read More→

Is Your Content Writing Appealing
to Thinkers AND Feelers?

Excitement

Is your blog content writing appealing to both thinkers AND feelers?  If you aren’t appealing to these two types of communication (and decision) styles, you’re missing half of your readership potential.

When I’m blogging, I like to cite studies whenever I write about a concept, to prove my point. In The Collected Works of C. G. Jung, Volume 6: Psychological Types, noted psychologist Carl Jung identified four primary functions of consciousness:

  • Two perceiving functions: Sensation and Intuition
  • Two judging functions: Thinking and Feeling

Based on this, Isabel Briggs Myers, and her mother, Katharine Briggs, developed a personality inventory (Myers-Briggs Personality Inventory).  Many professionals use this tool to help match their communication styles to other preferences.

My communication and decision style leans toward facts and data – (hold the subjective, touch-feely, please.)

If you have been reading this blog for any length of time, you know that I “preach” the importance of keeping your readers’ needs in mind.  So when I write, I picture my reader.  Of course, being human, I tend to project myself on to my reader: You will want the facts, not just the personal factors.  However, I know that all my readers are not like me. Read More→

How a Product Funnel
Makes Blogging Profitable

Product-FunnelBuilding a product funnel on your blog is key to making all your hard work profitable.

As I explained in my previous post, a great product funnel provides your readers with an opportunity to get to know you, like you and trust you. You make compelling offers to your readers that they can receive from free to fee:

  • Some information for free, immediate download, no strings
  • Some information for an email address, which will prove you can be trusted to deliver good stuff and not abuse their email
  • Some valuable information worth paying for, even if it’s only a few dollars
  • Excellent products and services that deliver much more than expected, worth the price.

Read More→