As I shared in my last post, your newsletter should build trust and confidence with your readers. It should include tips and information that invites your prospects and clients to take action. Your newsletter is a representation of you and your business. It’s a part of your brand.
If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper, a report or a compelling article. This is part of the CAST acronym for ways to grow readership.
CAST Your Net: A is for Assets
I’ve been blogging about ways to grow your reader base using this memory device: