Does anyone read your business e-newsletter? How do you get your clients and prospects to open that email? In a previous post, I asked if you were sending a holiday newsletter for your business. Here are a few timeless tips to help you get your newsletter read.
Grab Attention with a Compelling Subject Line and Headline
Remember that the singular purpose of a subject line is to get readers to open the mail. The purpose of the headline is to get people to start reading. That’s it.
Research has found that the most compelling subject and headlines cater to:
- The three greatest human goals: to make or save time, effort or money
- The three greatest human desires: lust, greed or comfort
- The three greatest human teasers: curiosity, scarcity or controversy