Archive for Attracting Clients

The ABC’s of Great Blogging:
Be Original and Offer Insight

bigstock Image of young pretty woman ch 50415758 The ABC’s of Great Blogging:<br>  Be Original and Offer InsightWhen it comes to content marketing and great blogging, insight and originality rules.

According to the authors of Content Rules:

“Produce great stuff, and your customers will come to you. Produce really great stuff, and your customers will share and disseminate your message for you. More than ever before, content is king! Content rules!” ~ Ann Handley and C.C. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. 2011).

This works, but it’s a lot of work. If you’re a coach, consultant, or service professional, say a doctor, therapist, lawyer, financial adviser, or health expert, you need to create content that will help your clients. You need to become a trusted resource for insights, and a go-to curator of tips and information to be helpful to people who are interested.

And you need to create strong feelings around your published content so that people will take action and keep coming back. You need them to subscribe, to sign up, to download, to ask you questions and engage with you so they become clients when they are ready. Read More→

The ABC’s of Business Blogging:
How to be Heard above the Noise

bigstock Concept Vector Graphic Leader 46226926 The ABCs of Business Blogging:<br>How to be Heard above the NoiseLet me ask you a couple of questions about your business blogging. When you’re competing online with other experts in your field, what makes you stand out? How are your prospects (and clients) finding you among all the other blogs and sites online?

Independent professionals who use the Web for marketing their services can learn a lot from big businesses with big budgets. They hire professional writers to create compelling headlines and creative content to attract audiences to their sites. You can too.

It’s not expensive, but it does require some creative thinking. Here are some tips for good business blogging, simplified, as simple as ABC.

The ABC’s of Great Blogging

A. A great headline
B. Be original and offer insight
C. Create shareable content – Don’t be a bore

Read More→

4 Ways to Keep People Reading Your Blog

Blog Chamber 4 Ways to Keep People Reading Your BlogThe thing to know about business blogging is that it’s a continual quest to make your blog better. One good post now and again isn’t enough; you’ve got to keep readers coming back.

Most of us don’t blog for the fun of it, we do it because we want readers coming to our website. We want people to actually read the content that we craft because we know it has value to them.

So how do we keep readers interested and coming back to your site over and over? Here are some simple ways to spark readers coming back for more:

Read More→

Writing Services & Quality Leadership Content for Coaches

CCC Header 2014 Writing Services & Quality Leadership Content for Coaches If you’re a leadership coach or a consultant to leaders you know how time-consuming it is to write quality leadership articles and blogs. Here’s a professional writing service just for you providing leadership articles for your newsletters and blogs.

And, you can get a 10% discount on annual subscriptions with Content for Coaches, if you order before Thursday, July 31, 2014.

If you’re interested, go to Content for Coaches Summer Sale, here.

This is a special opportunity to save money on new subscriptions for quality leadership content. Read More→

Newsletters, Social Media, Blogs:
What’s Best?

e Newsletters 300x200 Newsletters, Social Media, Blogs: <br>Whats Best?Have blogs and social media replaced e-newsletters? In a poll I did with professionals who publish a newsletter, people shared that they still send out regular e-newsletters, and told me why their subscribers like getting news:

“It helps me stay connected and it provides me with thought provoking ideas, and useful tools to be successful in life.”

Ask other professionals if they’re getting results from an e-newsletter, and then judge for yourself if it’s worth the time and effort (and money). Here are other comments I received:

“I just met with the COO at a company where I’ve been coaching. He told me that the employees (the ones I coach) forward him my newsletter. He said, ‘They want me to read it because they feel the content is often pertinent to what’s going on at the company.’ There are over 100 employees at this company and I’ll soon be asking if I can send everyone my newsletter.”

“The newsletter is an intimate way to stay in contact with clients and a non- threatening resource for potential clients to learn more about me and how my coaching can help meet their needs.”

“It has heightened awareness, helped build our brand and brought in inquiries, referrals and requests for information.”

“… when it goes out, I always receive emails from people I don’t usually hear from, telling me how much they enjoyed reading it, found my information timely and applicable, and in general, thanking me because they look forward to receiving it.”

“… when at business functions, I will often have someone say to me ‘I know who you are, I get your newsletter.’ I believe it keeps my name and what I do ‘out there.’ I see my newsletter as contributing to
my success. It makes a statement that speaks to my brand.”

Read More→

5 Goals for Your Blog & Website…
and One Big Challenge

bigstock A venn diagram showing dreams 49152311 300x256 5 Goals for Your Blog & Website… <br>and One Big ChallengeWhat goals have you identified for your blog and website? What do you want your blog to do for your business? No really, it’s not as obvious a question as it might at first appear.

I’ve been working with executive coaches and consultants for well over fourteen years now, helping them improve how they show up on the Web. In that time, I’ve seen a number of changes to the way websites look and function. It doesn’t matter if you use a traditional website, or a blog, or a blog as a website, the principles are the same.

Yet many professionals aren’t clear about their content marketing goals; their website and blog goals and expectations are vague. I made some notes for one client and thought I’d share them with you here.  I came up with 5 goals your site should strive to accomplish in the first minute or two. One of them is a big challenge… Read More→

Content Marketing by Blogging: Consistency is the Name of the Game

bigstock Woman playing tennis on court 56695517 300x200 Content Marketing by Blogging: Consistency is the Name of the Game

Content marketing through blogging is like playing tennis. You get results through consistency, practice and persistence.

Is your blog like my tennis, a hit or a miss? Are you writing posts that are clear winners for your readers? Are you serving quality, relevant content within the lines of your readers’ needs?

As I mentioned in my previous post, I recently returned from tennis camp in Texas. It was great: I played good tennis, and all the players that were there were good. As my playing improved through the week, I thought of how it applies to content marketing– specifically, blogging.

Persistence and control is the name of the game. My weak spot can be impatience: if I get impatient in a rally, my energy turns to aggression, and I’ll end the point with a whopping drive… clear out of the court.

I know people who blog like that. They write 600-900 words every few weeks, then wonder why they aren’t getting search traffic.

Blogging for your business doesn’t work that way. Steady as you go, writing at least twice a week, at least 350 words, focusing on the keywords that drive results for your business, mixing information with stories, always keeping the reader in mind. Read More→

6 Easy Blog Posts You Can Write to Attract Readers

blog posts 6 Easy Blog Posts You Can Write to Attract ReadersOne universal truth about blog readers is that fresh content will keep them coming back and reading your blog again and again. But there are so many kinds of blog posts that attract readers that it’s hard to choose. Too many choices lead to blog blocks. Here are six types of blog posts you can write easily and quickly.

We’ve talked endlessly about what to do when you’re in a blogging slump and how to come up with new content. So now, let’s talk about some types of blog posts that your readers might like to see: Read More→

How to Make Yourself Blog When You Just Don’t Feel Like Blogging

bigstock boom 400058381 300x216 How to Make Yourself Blog When You Just Dont Feel Like BloggingHere’s a tip for how to make yourself write a blog post when you’re totally uninspired. Use other people’s inspiration to motivate you.

For example, take a look at what you’re reading on the Web right now. If it’s good enough to catch your interest, maybe you can use that spark to create something new for your readers?

Here’s how I went from barely awake blog procrastination to publishing this morning.

You can tell a lot about a person just by reading the titles of the web pages they’ve got open. Right now I’m reading posts on Harvard Business Review:

  1. “How to Make Yourself Work When You Just Don’t Want to”
  2. “The Daily Routines of Geniuses”
  3. “Stop Trying to Control People or Make Them Happy”

And one on Hubspot: “12 Inspirational Writing Tips from History’s Greatest Authors.” Read More→

Ebooks for Experts: 10 Questions to Ask Before You Write

Shortcuts Expert Ebook Ebooks for Experts: 10 Questions to Ask Before You WriteI’ve been blogging recently about how experts need to publish their own ebooks as part of their strategy to get found, get known, and get clients through online content marketing.

Here are 10 questions to ask yourself before you write a single word of your expert ebook:

Download the questionnaire here: www.Ebooks4Experts.com.

Over 10 years ago, professionals started using blogs to communicate to clients. As co-founder of The Blog Squad, I proclaimed blogs to be ‘the best darned marketing tool on the planet!’

To some extent they still are, but the key for experts is to excel with quality content. A blog is only one channel for online content marketing, along with social media networking sites. Another key communication channel is publishing expert ebooks. Read More→