Archive for Attracting Clients

Blogging Strategies for
End-of-Year Business Blogs

How are you doing on your business blogging strategies for 2015?  Have you been hitting the targets and benchmarks you set for yourself?

I don’t believe in making New Year’s resolutions, but after 15+ years working with executive coaches and consultants, I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients. Setting strategies and goals will improve how you show up on the Web.

If you haven’t set any goals, or you’re just starting out, here’s how you can still get in the game and get some traction in 2015. Read More→

Business Blogging: 4 Tips
PLUS 1 Great Video on Creativity

Business-bloggingBusiness blogging can be frustrating for professionals. Does this happen to you? You sit down to (finally!) write on your business blog, you’ve done a bunch of research, you’ve created lists, outlines and even saved a few great blog post drafts, but you haven’t actually published any of your content… There always seems to be one more thing to check before you pull the ‘publish’ trigger.

I talk to professionals all the time who are ‘blog publishing shy’. Perhaps the most crucial stage of business blogging is implementation: PUBLISH THE POST! In this series of blog posts, I’ve been sharing my tips on the four stages of writing a great blog post. It follows the same steps of any creative process:

Preparation => Incubation => Illumination => Implementation

Business blogging is creative but it also follows steps. If you want to write quality content that reflects the quality of your services as a professional then follow these four steps all the way through to implementation.  Creative blog posts are written by a process. Read More→

Social Proof and LinkedIn:
‘Tis Better to Give, than Receive…

ExcellentAs I’ve shared in previous posts,  the value of social proof — referrals, recommendations, and client testimonials — cannot be underestimated.

Similar to how frequent, quality content enhances your website pages, social proof enhances your professional credibility.  When readers learn from the comments from other people about your business, they become your most persuasive sales people. Comments from others are such strong persuasion triggers, you shouldn’t limit them to just a page, but have them scattered throughout your web pages, blog, and social media profiles, such as LinkedIn.

With over 350 million members, and over 1 million members publishing blog posts on LinkedIn, you’re likely to encounter a few colleagues you know.  So make sure you take the time to recommend and endorse them.  Your recommendation or endorsement on LinkedIn is social proof for a other people; it signals that the person is qualified and recognized as a valued colleague. Read More→

How to Make Social Proof Work for You


When writing on the web about your services or products, I can’t emphasize enough the importance of testimonials and client reviews. Social proof is such a strong persuasion trigger you shouldn’t limit these comments to just a page, but have them scattered throughout your web and blog pages.

Know what works best for your content marketing strategies, especially when creating a website or blog, introducing yourself, a new product, or special promotion.

In my previous post, Social Proof: Why It’s So Important, I reported on research that showed travel destinations with client recommendations and photos of the reviewer were selected 20 percent more than destinations with no review.

But not all recommendations (and ratings) will yield the same results. According to Dr. Susan Weinschenk, in her book Neuro Web Design: What Makes Them Click: Read More→

Social Proof: Why It’s So Important

Customer FeedbackWhy is social proof so important when writing on the web?

This week I got a call from a person who wanted to buy a subscription to executive coach articles to use for her new newsletter. What sealed the deal? The testimonials from other subscribers.

Recommendations, testimonials and client stories are a powerful persuasion tactic. It’s one of the key persuasion triggers that get people to take action. It’s called social proof.

Do you remember the landmark book Influence, by Robert Cialdini?  He wrote about six weapons of influence, and it turns out, social proof is one of the most powerful mechanisms for triggering buying decisions.

We are heavily influenced by social persuasion, we can’t help it. Our brains respond to our strong need to belong and fit in, and it all happens in our unconscious minds.

Read More→

Write with this Easy Expert Ebook Outline

ebookoutlineAre you an expert? Then you need to write and publish an expert ebook.  Now. Before your field gets flooded with too many on the same topic (if it isn’t already). Trust me on this one.

Just as business blogs caught fire in 2004-2005, expert ebooks are what smart professionals use as a key marketing tool to get found, get known and get clients.

If you’re an expert and want to get found online, there’s no better way than to give visitors to your website or blog a free report that shows your expertise, builds credibility and starts conversations.

An expert ebook is a longer version of that report and can easily be sold on Amazon. Traditional publishing barriers have fallen. All that’s standing between you and published author status is a little time and work. So let’s get busy.

In my last post, I shared a few questions you should ask yourself and 4 steps to write an expert ebook fast and efficiently.  This is the same process I used with my Australian client Di Worrall, who received several book awards on the two books I helped her with last year.

Here are the 11 steps I use to create an expert ebook outline: Read More→

How to Write an Award Winning Expert Ebook

EbooksI get calls from executive coaches and consultants who want to publish an expert ebook. They ask me for help, to ghost write either for or with them.

The answer is yes: in certain fields, I am a ghost writer. I read a ton of books on leadership, and study how the big sellers on Amazon are written in this category. I can help you write an expert ebook on leadership.

In fact, I’m proud to announce that my Australian client Di Worrall is gathering several book awards on the two books I helped her with last year:

  • The e-lit awards: The Personal Accountability Code took out the gold medal for the best publication in the self-help category
  • 2015 Indie Excellence AwardsAccountability Leadership (Best Leadership Book 2015)
  • 2015 Indie Excellence Awards: The Personal Accountability Code (Finalist for Best Career Book 2015)
  • 2015 Next Generation Indie Book Awards: a “finalist” award (like silver) for Accountability Leadership in the Business Book Category and The Personal Accountability Code in the Motivational Category

Congratulations, Di!

Like Di, some people have clear ideas of what they want to say. They may even have an outline. Some have already published books themselves (“Never again!” some say). But most don’t have an outline, a story, a message, or a clue. Read More→

How Authentic is Your Blog Writing?… And,
How Do You Write Authentically?

AuthenticAll the data shows that people prefer doing business with authentic brands and authentic professionals. But how authentic is your blog writing? Do you sound authentic? And, how do you write authentically, anyway?

In my last blog post, I shared 5-steps for a good bio/marketing message for an e-newsletter:

  • Tell them who you are and what you can do to help solve their challenges.
  • Let them know what kinds of people you work with, and how long you’ve been helping them.
  • Don’t try to sound too good. People have antennae for hyperbole.
  • Read your bio out loud to see if it sounds authentic.

The problem is that when you try to write authentically, it’s difficult to know what exactly to do. What makes blog writing sound real, sound authentic? Read More→

Story Telling for Blogs

What's Your StoryDo you use story telling on your blog or website?

For anyone involved in persuading others (i.e., everyone), success depends on cutting through the noise and clutter to make the sale or persuade others to adopt our point of view.

Storytelling sells and persuades because it’s an innate skill that has evolved over centuries—something we all know how to do.

In fact, a storytelling gene (FOXP2), discovered in 2001, gives us the physical and neurological skills needed to speak words rapidly and precisely. We use these language abilities to form complex sentences in the proper storytelling sequence. Read More→

4 Reasons to Publish on a LinkedIn Blog

LIBloggingDo you know about LinkedIn blogs? And are you blogging yet on LinkedIn? I’m not yet, but I will be right after I write this blog post!

Since early 2014, LinkedIn opened its publishing platform to its 300+ million users. Here is your chance to show your expertise in your professional life and without character restrictions! The importance of using a LinkedIn blog is that it will add dimension and help in building a well-documented profile.

According to Business 2 Community, in-depth content works best, don’t hesitate to write very detailed and specific posts about your industry. Contrary to what you are being told for traditional blog posts, the ones being picked up by Pulse (LinkedIn’s app to shed some lights on the best contributions) are pretty wordy with almost no visual. Indeed, you should opt for a newspaper-like kind of formatting. Black text on a white background.

  1. Here’s the real upside, once you publish, all of your contacts will be notified of your posting and again, remind your connections that you are indeed an expert in your field.
  2. Recruiters will notice you as well. Now, that may not seem like a big deal if you already have a job, but, recruiters are looking for more than potential employees. Let’s say, for instance, you are a career coach or a leadership development consultant. You may be writing a post about the benefits of hiring an expert, such as yourself and a recruiter happens to read your blog post, this could lead to consulting work for you within that company that the recruiter works for.There’s not a lot of folks blogging yet on LinkedIn, yet. It’s still a fairly open marketplace for your expertise. Publishing on LinkedIn will give you a real edge, and you should start now while there isn’t much competition.
  3. LinkedIn is not just about your expertise (although we’d like to think that some times), but it’s about others as well. Here is a golden opportunity for you to get new business contacts, build meaningful relationships and so on. If you’re writing on a regular basis and your writing is of value, even 3rd degree connections may possibly invite you to connect. The possibilities can be endless with just one simple blog post.
  4. Just think of all of those comments! Just think of all of those conversations you can start and get involved in. Besides, that is what “social media” is all about. We forget that sometimes. It’s about the conversation, it’s about being social.

Guest Author: Christine Buffaloe is a social media wizard for authors, coaches, speakers and consultants. Her company SerenityVA will help you succeed with social media and LinkedIn, including what you need to know about posting to your LinkedIn blog. You can also connect with her on Facebook, Twitter and of course, LinkedIn.