Archive for Attracting Clients

How to Lure Readers to Your Blog
from Social Media

Blog Chamber 300x212 How to Lure Readers to Your Blog <br>from Social MediaLet’s face it; sometimes it’s hard to draw people’s attention away from their many social media accounts.  I know that I’m guilty of not being willing to leave the social media site I’m browsing to visit an outside blog or article. So how do we as blog writers get people to leave the social media bubble and head on over to our blog to read and then share what they read on social media?

Here are a few ideas to get reader’s eyes off of their Facebook or Twitter page and onto your blog: Read More→

Scannable Blog Posts:
Is Your Web Content Worthy of a Once Over?

Business blogging 300x300 Scannable Blog Posts:<br> Is Your Web Content Worthy of a Once Over?Is your web content worthy of a once over? Do your readers find it attractive – that is, easily scannable and interesting? If not, you are missing opportunities to connect with your readers and make a lasting impression.

Last week I posted that quality web content is short, sweet, smart and funny. Here is a great example that I found over on toprankblog.com, and I want to share it with you: Read More→

A Quiz: Test Your Content Marketing and Blog Writing Knowledge

Quiz What is Quality Content A Quiz: Test Your Content Marketing and Blog Writing KnowledgeQuality blog posts are key to your business getting found on the Web. While that may sound obvious – (“Of course, why would I write something ho-hum boring?”) it’s harder than you might think. Not everyone agrees on what quality content is.

Quality content scores high with readers, your target clients, and with search engines. If you want to get found, get known and get clients online, you need to write and publish quality blog posts that resonate with your readers.

Two weeks ago I posed the question, “what makes you mad?” This can be a great first step in uncovering a hidden drive – what motivates you. It can also help identify what drives your readers; what content resonates with them. Read More→

Blogging Tips: Unique Ideas to Boost Your Blog

Ideas to Boost Your Blog Blogging Tips: Unique Ideas to Boost Your BlogI feel like we hear a lot of the same blogging tips over and over again. While it is definitely useful to know your blogging basics and how to boost readership, how about we change it up a little and offer some ideas on how to boost your blog in ways that you’ve maybe not thought about before?

Here are a few ways that you can get new (and old) eyes on your blog and keep them engaged. Read More→

The ABC’s of Business Blogging:
Create Shareable Content – Don’t Be a Bore

Create Shareable Content The ABC’s of Business Blogging:  <br>Create Shareable Content – Don’t Be a BoreIn the world of business blogging and content marketing, there’s nothing worse than a bore.

I know we’ve all seen bad content marketing – blogs that are irrelevant, outdated, full of incorrect information, typos, rambling rants and silly drivel. But what I find to be the worst is mediocrity. Read More→

The ABC’s of Great Blogging:
Be Original and Offer Insight

bigstock Image of young pretty woman ch 50415758 The ABC’s of Great Blogging:<br>  Be Original and Offer InsightWhen it comes to content marketing and great blogging, insight and originality rules.

According to the authors of Content Rules:

“Produce great stuff, and your customers will come to you. Produce really great stuff, and your customers will share and disseminate your message for you. More than ever before, content is king! Content rules!” ~ Ann Handley and C.C. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. 2011).

This works, but it’s a lot of work. If you’re a coach, consultant, or service professional, say a doctor, therapist, lawyer, financial adviser, or health expert, you need to create content that will help your clients. You need to become a trusted resource for insights, and a go-to curator of tips and information to be helpful to people who are interested.

And you need to create strong feelings around your published content so that people will take action and keep coming back. You need them to subscribe, to sign up, to download, to ask you questions and engage with you so they become clients when they are ready. Read More→

The ABC’s of Business Blogging:
How to be Heard above the Noise

bigstock Concept Vector Graphic Leader 46226926 The ABCs of Business Blogging:<br>How to be Heard above the NoiseLet me ask you a couple of questions about your business blogging. When you’re competing online with other experts in your field, what makes you stand out? How are your prospects (and clients) finding you among all the other blogs and sites online?

Independent professionals who use the Web for marketing their services can learn a lot from big businesses with big budgets. They hire professional writers to create compelling headlines and creative content to attract audiences to their sites. You can too.

It’s not expensive, but it does require some creative thinking. Here are some tips for good business blogging, simplified, as simple as ABC.

The ABC’s of Great Blogging

A. A great headline
B. Be original and offer insight
C. Create shareable content – Don’t be a bore

Read More→

4 Ways to Keep People Reading Your Blog

Blog Chamber 4 Ways to Keep People Reading Your BlogThe thing to know about business blogging is that it’s a continual quest to make your blog better. One good post now and again isn’t enough; you’ve got to keep readers coming back.

Most of us don’t blog for the fun of it, we do it because we want readers coming to our website. We want people to actually read the content that we craft because we know it has value to them.

So how do we keep readers interested and coming back to your site over and over? Here are some simple ways to spark readers coming back for more:

Read More→

Writing Services & Quality Leadership Content for Coaches

CCC Header 2014 Writing Services & Quality Leadership Content for Coaches If you’re a leadership coach or a consultant to leaders you know how time-consuming it is to write quality leadership articles and blogs. Here’s a professional writing service just for you providing leadership articles for your newsletters and blogs.

And, you can get a 10% discount on annual subscriptions with Content for Coaches, if you order before Thursday, July 31, 2014.

If you’re interested, go to Content for Coaches Summer Sale, here.

This is a special opportunity to save money on new subscriptions for quality leadership content. Read More→

Newsletters, Social Media, Blogs:
What’s Best?

e Newsletters 300x200 Newsletters, Social Media, Blogs: <br>Whats Best?Have blogs and social media replaced e-newsletters? In a poll I did with professionals who publish a newsletter, people shared that they still send out regular e-newsletters, and told me why their subscribers like getting news:

“It helps me stay connected and it provides me with thought provoking ideas, and useful tools to be successful in life.”

Ask other professionals if they’re getting results from an e-newsletter, and then judge for yourself if it’s worth the time and effort (and money). Here are other comments I received:

“I just met with the COO at a company where I’ve been coaching. He told me that the employees (the ones I coach) forward him my newsletter. He said, ‘They want me to read it because they feel the content is often pertinent to what’s going on at the company.’ There are over 100 employees at this company and I’ll soon be asking if I can send everyone my newsletter.”

“The newsletter is an intimate way to stay in contact with clients and a non- threatening resource for potential clients to learn more about me and how my coaching can help meet their needs.”

“It has heightened awareness, helped build our brand and brought in inquiries, referrals and requests for information.”

“… when it goes out, I always receive emails from people I don’t usually hear from, telling me how much they enjoyed reading it, found my information timely and applicable, and in general, thanking me because they look forward to receiving it.”

“… when at business functions, I will often have someone say to me ‘I know who you are, I get your newsletter.’ I believe it keeps my name and what I do ‘out there.’ I see my newsletter as contributing to
my success. It makes a statement that speaks to my brand.”

Read More→