Archive for blog content

Great Blog Content:
2 Reasons for Writing Stories


Are you writing stories with feeling on your business blog? If your blog post doesn’t resonate emotionally, you can’t do a good job of building relationships, inspiring trust, and moving people into taking action.

As I mentioned in my last post, great blog content appeals to people who are both thinkers and feelers.  To do this, blog writers need to get real with readers – they need to step away from their anonymous masks and get emotional. If you don’t, readers won’t respond to you.  Read More→

How to Write Blog Posts: Awesome Graphic

Do you know how to write blog posts so that they actually get read? Some people think blogging is easy: Write it and it will be read. If you’ve ever written a blog post, you know that’s not true, and it’s hard to craft a post people will read. This infographic was created for Salesforce Canada and it says it all; it will help you put together a share-worthy post.

Click To Enlarge

Anatomy of a Blog Post

Via Salesforce

Blogging Strategies for
End-of-Year Business Blogs

How are you doing on your business blogging strategies for 2015?  Have you been hitting the targets and benchmarks you set for yourself?

I don’t believe in making New Year’s resolutions, but after 15+ years working with executive coaches and consultants, I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients. Setting strategies and goals will improve how you show up on the Web.

If you haven’t set any goals, or you’re just starting out, here’s how you can still get in the game and get some traction in 2015. Read More→

Tips on Writing a Great Blog Post:
Give it a Rest

Bird BandageIt’s the rainy season here in Mexico – a great time to do a lot of reading, writing and recovery – at least, that’s what I told myself when I scheduled my shoulder surgery.  But I’m having trouble with my blog writing.  And now I’m stuck. I’ve got Blogger’s Block.  (Yes, even experienced bloggers can get stuck from time to time.)

So I pull out my bag of great blog post tricks, and determine where I’m stuck in the process.  And that’s it.  I had altered my writing process.  But that shouldn’t matter… should it? Read More→

The 4 Step Creative Process for Writing Blogs:
(& Happy Birthday to WOW Blog)

Writing-BlogsDo you struggle with the creative process of writing blogs? Do you cringe when you need to find a topic for your blog? You’re not alone.

Over the past 11 years, I’ve written a ton of information about writing great blog posts and newsletters, as well as e-books, white papers and articles to increase your visibility. Sometimes it feels like I’ve already written as much as I have to say. There’s nothing new, it’s been done before.

But then I remember that people forget and new people come to visit all the time. It’s motivation to keep my blog posts fresh and interesting.

So how do you choose a topic for writing blogs that will be most relevant to your readers, and hasn’t been said 1,000 times before? Trust the process and get busy.

Almost 100 years ago, Graham Wallas observed that creative solutions appear sequentially:

Preparation => Incubation => Illumination => Implementation

The same is true for writing quality content – blog posts are written by following a creative process. Read More→

Business Blogging Time-Saving Tips for You (and Your Cat)

When it comes to business blogging, how do you save time and still get results? How do you make blog tasks so easy your cat could do it?

It’s the dog days of summer but around our house that expression isn’t acceptable. Doodles and Buster would have a cat fit. Here in Mexico we’re in the rainy season, when the heat of the Summer is tempered by the cool nightly rains. Which brings our year-round average temp to a mild 73.  Not bad when you’re a tennis enthusiast and enjoy time outdoors.  Which is why it’s even more important to me to save time when blogging.

Over the years I’ve purr-fected my blogging system. And as a thank-you to all my content marketing blog clients (shout out to all my new and renewing content subscribers who took advantage of our sale last week), I want to share it with you all. Plus I figure it will be good Kitty Karma – maybe it will even help keep the cats off Facebook. They want their own pages now… Read More→

Social Proof: Why It’s So Important

Customer FeedbackWhy is social proof so important when writing on the web?

This week I got a call from a person who wanted to buy a subscription to executive coach articles to use for her new newsletter. What sealed the deal? The testimonials from other subscribers.

Recommendations, testimonials and client stories are a powerful persuasion tactic. It’s one of the key persuasion triggers that get people to take action. It’s called social proof.

Do you remember the landmark book Influence, by Robert Cialdini?  He wrote about six weapons of influence, and it turns out, social proof is one of the most powerful mechanisms for triggering buying decisions.

We are heavily influenced by social persuasion, we can’t help it. Our brains respond to our strong need to belong and fit in, and it all happens in our unconscious minds.

Read More→

4 Ideas to Generate Blog Topics

Blog Blogging Communication Connect Data Social Concept

How are you doing with your 2015 blog goals? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers?

A study on B2B content marketing has shown that 70% of businesses online have more content now than they had last year, and of these, 80% are doing so through corporate blogs.

These smart professionals understand the effectiveness of blogs, but blogging is not without challenges: figuring out what blog topics to focus on, conducting appropriate research, writing great content, and ensuring it has been optimized for search engines. If you’re stumped about what to write next, try these four ideas and see how far you get.

1.  Part of your writing process should include keyword research, and nothing can help you accomplish this like Google SERP (search engine results page) analytical tools.  Many free versions are available online, including Read More→

Business Blog Writing: How to Avoid Time-Suck

Avoid Time Suck

How do you avoid time-sucking traps when it comes to blog writing?

If you’re anything like me, you may have found yourself (a time or two!) with nothing to show after sitting in front of your screen for 90 minutes.  Yup. It happens to the best of us.

You sit down with your coffee, open email, and an hour later still haven’t posted on your blog. You decide you need inspiration, so you check out your feed reader.

Ninety minutes later, you still haven’t started a new blog post. You’ve probably read some really great stuff, but now you’re really behind schedule, and time is money. You feel anxious, overwhelmed, and you move on to client projects (but I’ve got a tennis match so I’ll have to come back later…)

Sound familiar? Change a few details and I bet this is your story. Read More→

2 Sure-Fire Ways to Inspire Your Blog Writing

Business-blog-writingA few years ago I polled readers and asked what their biggest blogging challenge is. Turns out, it’s not lack of time, it’s lack of inspiration. Does your blog writing lack inspiration? Is it hard to get really fired up when starting to write a post?

I get that.  When I was just starting out as a blogger (was that really over 15 years ago?!) I could just feel that screen staring right back at me.  What can a blogger blog about to other bloggers?

Lack of inspiration comes from not being sure you’re doing it right, or doing it well, and lack of confidence that it will be worth it… in other words, fear and doubt.

Fear and doubt go away when you know what you’re doing, and have a system that will allow you to move forward confidently.

Here are two ways you can side-step fear and doubt, and write frequent, consistent quality posts and develop a blogging habit that will grow your abilities over time. Nobody starts out writing well. Yet, everybody’s got a piece of genius within them, so it’s a question of finding it and putting it on paper, quickly, before any demons get in the way. Read More→