Archive for blog content

Success Secrets of a Writing Career:
WOOT & WOOF

AuthorAttitude Nina Amir 226x300 Success Secrets of a Writing Career: <br>WOOT & WOOFSome say success for a writing career is a question of attitude. You simply put on your super-hero cape and think positively… I say ‘hogwash!’ Thinking doesn’t drive results.

There is no secret ‘law of attraction’ for achieving a writing career. A success mindset helps you tap into energy, but unless you get into action, all you’ve got are dreams.

Dreams come easy for writers, too easy. Take any writing assignment, either for yourself, your own business, blog, or ebook, or one for a paying client. Chances are, you’ll spend as much time dreaming about the piece as you will actually writing it.

Recently I read a good post about “The 5 Qualities You Need to Successfully Self-Publish Your Book,” by Nina Amir on The Future of Ink blog. She suggests adopting an “author attitude” of WOOT, from The Author Training Manual.

This clever acronym suggests five attitudes for successful writers: Read More→

How to Make Yourself Blog When You Just Don’t Feel Like Blogging

bigstock boom 400058381 300x216 How to Make Yourself Blog When You Just Dont Feel Like BloggingHere’s a tip for how to make yourself write a blog post when you’re totally uninspired. Use other people’s inspiration to motivate you.

For example, take a look at what you’re reading on the Web right now. If it’s good enough to catch your interest, maybe you can use that spark to create something new for your readers?

Here’s how I went from barely awake blog procrastination to publishing this morning.

You can tell a lot about a person just by reading the titles of the web pages they’ve got open. Right now I’m reading posts on Harvard Business Review:

  1. “How to Make Yourself Work When You Just Don’t Want to”
  2. “The Daily Routines of Geniuses”
  3. “Stop Trying to Control People or Make Them Happy”

And one on Hubspot: “12 Inspirational Writing Tips from History’s Greatest Authors.” Read More→

Better Blog Writing: Getting Hooked by Your Own Hook

MagneticHeadlines 300x225 Better Blog Writing: Getting Hooked by Your Own HookIt must have been the coffee. But there I was at 5 a.m. looking for a “hook,” a magnetic headline that would draw readers into my client’s blog like bees to honey. The client needed a post that day, and I needed to write and edit what she’d given me quickly. After all, my morning tennis partners were waiting for me.

Eureka! I cried as I found a cleverly compelling hook, saved my post as a draft and ran off to the tennis courts. Only, when I returned to the office two hours later, my client had a left a message, “Uh, …it’s great except for the headline and lead. Call me back.”

I blame it on the coffee. The hook was indeed inspiring, only it had little to do with the message my client was trying to convey. But a little caffeine and dopamine in the brain can fool you into thinking your writing’s great – and never mind it’s missing the point. Read More→

Bloggers Block? How to Get Your Creative Writing Mojo Back

Bloggers Block 239x300 Bloggers Block? How to Get Your Creative Writing Mojo BackEver get stuck with blogger’s block? Can’t get a spark of creativity going? Fingers just lay there on the keyboard like wet noodles… How can you get your creative writing going again?

Finding yourself in the horror of a creation-less void is never good. Your mind empties of anything that seems worthy of being said, and you feel helpless.

Writer’s and blogger’s block is a completely natural event experienced by writers, usually as a side-effect of writing for a deadline. Everyone has experienced it, and it’s not uncommon to panic a bit when it happens.

Here are some suggestions from a writer who’s been around the block…

Read Read More→

Should Thought Leadership Content Be Ghostwritten?

Ghost writer 300x225 Should Thought Leadership Content Be Ghostwritten?An interesting post from Hubspot author John Hall: “Why Ghostwriting Thought Leadership Content Doesn’t Work.” He contends that busy executives who outsource their thought leadership content are missing out on quality elements.

As a ghostwriter of leadership content, my first reaction was to tell him he’s all wrong. But his article was an excellent outline of what happens when thought leaders try to outsource blog writing and other leadership content to unqualified contract writers.

“Ghostwriting content is not inherently bad. The problem is that not all content should be ghostwritten.

“Consider your end goal of producing thought leadership content: brand awareness, reengagement, loyalty, credibility, conversions.

“Now ask yourself: Should this business-building tactic be delegated to someone who knows very little about you or your industry? If you lean toward the idea that it’s worth the time you save, then know that your content will lack these not-so-minor details.”

Hall lists five elements that end up being neglected in ghostwritten leadership content: Read More→

Easy to Make Ebook and Blog Writing Mistakes

Writing Pen 300x200 Easy to Make Ebook and Blog Writing Mistakes

Here’s why it’s so easy to make these common ebook and blog writing mistakes:

Many small business professionals with a business blog are keenly interested in getting their message out there, and don’t care so much in writing “properly.”

Younger people, in particular, like to write like they talk. Speech can be a great way to convey personality. It’s more like jazz rather than a sonata.

When people use a lot of verbal expressions in online content, however, their readers have to work harder to understand the message.

Blog writing with a conversational tone is good for connecting with people, for sure. You should, however, make a concerted effort to follow grammar and writing rules that make your blog easier to read. Read More→

6 Easy Tips to Be a Better Blog Writer

BlogWriting 300x249 6 Easy Tips to Be a Better Blog WriterHow can you get to be a better, faster blog writer?

Did the job of blogging or writing fall into your lap? Or have you been a professional writer for some time, who’s now transitioned into blogging for yourself or a business?

Bloggers come from all walks of life, that’s one thing that I know for sure.

Whether you’re a professional writer or not, here are some tips on how to be more productive and efficient when it comes to writing. No blogger is safe from the pitfalls of writers’ block or lack of inspiration.

Here are a few ways that you can work on becoming a faster and better blog writer, which will in turn free up your time:

  • Set yourself up for success.  Are you easily distracted? Clear your writing space of anything that might take your mind off of the task at hand. All I need to write is my PC, a notebook, and a pen. I have to keep everything else away if I hope to get anything done.
  • Plan your content before you start. Even if it’s just jotting down a few ideas before you get started, you’ll be happy you planned ahead when it comes time to start writing. Sitting down to a completely blank canvas can be stressful. Try to come up with some ideas about what you’ll write about ahead of time. Read More→

How to Blog without Boring Readers in the Holiday Season

HoidaySeasons 200x300 How to Blog without Boring Readers in the Holiday SeasonHow do you blog about the Holiday Season – without boring your readers?

It’s no secret that the holidays are upon us! With one less week between Thanksgiving and Christmas this year and Hanukkah already in full swing, the holidays have arrived.

So what does the holiday season mean for your blog? Several things! The holiday season provides a lot of opportunity for keyword-rich blogging.

  • Put your own spin on popular topics and it will help bring traffic to your site.
  • You can use this seasonal opportunity to feature charities that you support.
  • You can expand topics beyond your core business services to what truly matters in life. Read More→

Ghost Writers Needed: For Business Blogs Everywhere

Ghost Bloggers 300x300 Ghost Writers Needed: For Business Blogs EverywhereMany professional business blogs need ghost writers. How else can busy professionals maintain quality content and frequent publishing schedules?

What about you and your blog? How can you consistently publish on your professional business blog and never have to worry about coming up with ideas, researching facts and stats, and writing compelling, quality content that solves problems for your readers?

I’d like to tell you an easy answer, like, “All you need to do is outsource!” But it’s not at all easy to find quality ghost blog writers who understand your business and clients, is it?

Here are some other objections I hear from my blog consulting clients about outsourcing to ghost writers, along with my responses: Read More→

Why You Should Write Quality Blog Content

Best Business Blog 300x300 Why You Should Write Quality Blog Content Quality blog posts are key to your business getting found on the Web. While that may sound obvious – (“Of course, why would I write something ho-hum boring?”) it’s harder than you might think. Not everyone agrees on what quality content is.

Quality content scores high with readers, your target clients, and with search engines. If you want to get found, get known and get clients online, you need to write and publish quality blog posts that resonate with your readers.

There’s a lot of emphasis on publishing frequently. Most professionals and small business owners are told that once or twice weekly is a bare minimum. But none of that matters if what you write is boring, mediocre, confusing or poorly written and formatted.

What is quality content? Sure, you know it when you read it, but what are the essentials? It depends on who you’re writing for. As writer Ginny Soskey at Hubspot blog points out:

“There are lots of concrete principles of writing that can help determine the “quality” of a piece of content. Verb usage, spelling, sentence structure — these all have defined rules that, for the most part, have stayed pretty constant. It’s black and white. That is wrong; this is right. 

“Then there are the gray areas in writing. Stylistic preferences. Imagery. Storytelling.” Read More→