Archive for blog content

Great Blog Content: What Makes You Mad?

Driven Great Blog Content: What Makes You Mad?If you want to write great blog content, tap into what makes you mad. Or, what makes your readers mad? Either way, we don’t get mad about things we don’t care about.

Great blog content is always about what your readers care so much about it keeps them up at night. It makes them angry. Blood-boiling, foot-stamping, screaming mad!

In a previous post about Creating Shareable Content, I suggested that one way not to be boring is to go on a rant. This is relatively easy, as long as you know where your fire is. As a business owner and blogger, this is especially important for you.

Keep asking yourself “why?” and “how come?” you are driven to do what you do. What makes you angry? There is energy in anger, and when you uncover it, it will keep you motivated.

I’m not talking about the unhealthy kind of anger, the kind where you try to get back at someone for some real or imagined insult.

Look at your anger in terms of a higher purpose. How can you use your anger for a higher good?

For myself, I’m angry that I wasted too many years with a closed mindset, not believing that I could succeed on my own. I depended too much on others.

I actually thought that my lack of computer training was holding me back. But as I learned more about how things work on the Internet, at the same time the Web and online marketing was evolving to become more user-friendly.

At one point I adopted the belief that I lacked good enough copywriting skills to make sales online. I took a few courses and studied what worked, copied a few writers I admired. Another myth bit the dust.

Each time I got mad, I took action. I spent money to learn what I needed to learn. I hired people to help. I took courses. I learned.

Where’s your anger? Does your computer frustrate you? Is your marketing paying off? If not, get mad and take action. Spend some money. Invest in learning what you need to know. Get it done.

I use my anger to fuel my desire to accomplish my goals: true success, independence, money and freedom. I’d like to see other entrepreneurs realize their dreams as well.

That drives me, and in times of stress and discouragement, I tap into that anger. And then I take action… in a good way. I finally get off my butt and do something positive for my business. I may finally hire a consultant, get a coach, or open a book to learn what’s needed.

Every time I take action, I learn something and it pays off in terms of business results. Usually, it was something I needed but put off because I thought it might be too difficult… like learning to write great content, for example.

So tune in to what drives you, what makes you mad. Then get into action with your business today.

One more thing about finding your anger… what makes you mad may also make your target audience mad. This is a great way to connect with your audience. Find out what makes your people mad…

What about you, what makes you mad? About your work? About the Internet? About marketing?

Here’s a checklist to help you create great blog content:

Shortcuts to Content

4 Ways to Keep People Reading Your Blog

Blog Chamber 4 Ways to Keep People Reading Your BlogThe thing to know about business blogging is that it’s a continual quest to make your blog better. One good post now and again isn’t enough; you’ve got to keep readers coming back.

Most of us don’t blog for the fun of it, we do it because we want readers coming to our website. We want people to actually read the content that we craft because we know it has value to them.

So how do we keep readers interested and coming back to your site over and over? Here are some simple ways to spark readers coming back for more:

Read More→

5 Goals for Your Blog & Website…
and One Big Challenge

bigstock A venn diagram showing dreams 49152311 300x256 5 Goals for Your Blog & Website… <br>and One Big ChallengeWhat goals have you identified for your blog and website? What do you want your blog to do for your business? No really, it’s not as obvious a question as it might at first appear.

I’ve been working with executive coaches and consultants for well over fourteen years now, helping them improve how they show up on the Web. In that time, I’ve seen a number of changes to the way websites look and function. It doesn’t matter if you use a traditional website, or a blog, or a blog as a website, the principles are the same.

Yet many professionals aren’t clear about their content marketing goals; their website and blog goals and expectations are vague. I made some notes for one client and thought I’d share them with you here.  I came up with 5 goals your site should strive to accomplish in the first minute or two. One of them is a big challenge… Read More→

Simplify Your Blog Writing:
Shortcuts to Publishing a Leadership Blog

bigstock maze 24055184 300x199 Simplify Your Blog Writing: <br>Shortcuts to Publishing a Leadership BlogHow’s your blog writing going? Snap, crackle and publish? Or are you a little blocked, maybe even constipated?

Do you feel dread and overwhelm when it’s time to post on your blog?

You may offer great solutions and services for your clients, but if you don’t simplify your blog writing tasks and publish frequent, compelling content, you won’t get great content marketing results.

In a blog post last week I shared that the two most common statements I hear about blogging are: Read More→

Blog Goals: 5 Tips to Keep Your Blog
Focused and on Track

Blog Goals Blog Goals: 5 Tips to Keep Your Blog <br>Focused and on Track

Is your blog focused and on track? Do you find yourself saying, “I don’t have enough time to blog,” or “I don’t know what to write about?”

Guess what? These two questions are related to the same problem: not enough clarity about blog goals. Here’s how I help my clients solve this problem of clarity:

  1. Define your business Ps & Q – (3Ps + 1Q):
    => What Problem do you solve?
    => Who are the People you serve?
    => What Products and services do you offer?
    => What makes you uniQue??
  2. Create a course outline or a table of contents as if you were writing a book or teaching a class on this problem, i.e., your expertise.
  3. Make a list of keywords, categories and topics you’re qualified to write about and that must be addressed to solve the problems of your readers.
  4. Make an editorial calendar for each day of the week you’re going to be blogging. Make sure you cover all the topics and categories, and that your keywords are repeated frequently in posts and titles (search engine optimization).
  5. Make a weekly blog schedule to include writing the content, sharing it on social sites, researching and commenting on other blogs, and formatting, editing, linking, etc.

Don’t underestimate the time it takes for all the peripheral upkeep of blogging. Maintaining a successful blog takes more time than just writing a post. And it almost always takes longer than the 30 minutes required for writing.

Are you focusing on client needs?

Read More→

How Winning the French Open is like Writing a Business Blog

Rafael Nadal volley cropped 300x270 How Winning the French Open is like Writing a Business BlogSuccess, whether it is winning the French Open or writing a business blog, is half persistence, half-sweat.

Rafael Nadal dominates on clay courts and has the world record number of wins: the last eight of nine French Opens. Earlier this season Nadal was struggling, and some are saying that he won’t be successful with a win this year. But consider this:

  1. Nadal has a superb serve: 177 aces and 83 double faults in the last nine years.
  2. He is quick on the clay and can get ahead of the best shots.
  3. Nadal was trained early in life on clay courts and knows how to use the slow speed and the unpredictability to surprise his opponent.
  4. He has a winning fore-handed topspin.

This is very similar to writing a successful business blog. You’ve got to:

  1. Start with a strong serve –Include a keyword in the title and first sentence of your blog post, and make it compelling. Your title and first sentence may be the only thing a reader sees in a feed.
  2. Be agile and quick – Anticipate when it’s time to move on to a new topic. If you don’t, your readers already have.
  3. Mix it up – Write with a different voice or perspective. If you’re always positive and cheery, write a negative post and criticize some commonly held practices or beliefs. People won’t keep reading if you don’t surprise them.
  4. Deliver winning shots –Stay on topic, be relevant, and always keep your reader and their needs in mind.

When it comes to winning the open or writing a successful blog, the most important thing is to never give up – stay in the game. Your ability to refocus your writing and get back on track even when you don’t feel like it, will pay off in the long run.

Nadal knows this. He won’t let his past struggle undermine his current focus.

 

 

 

6 Easy Blog Posts You Can Write to Attract Readers

blog posts 6 Easy Blog Posts You Can Write to Attract ReadersOne universal truth about blog readers is that fresh content will keep them coming back and reading your blog again and again. But there are so many kinds of blog posts that attract readers that it’s hard to choose. Too many choices lead to blog blocks. Here are six types of blog posts you can write easily and quickly.

We’ve talked endlessly about what to do when you’re in a blogging slump and how to come up with new content. So now, let’s talk about some types of blog posts that your readers might like to see: Read More→

Success Secrets of a Writing Career:
WOOT & WOOF

AuthorAttitude Nina Amir 226x300 Success Secrets of a Writing Career: <br>WOOT & WOOFSome say success for a writing career is a question of attitude. You simply put on your super-hero cape and think positively… I say ‘hogwash!’ Thinking doesn’t drive results.

There is no secret ‘law of attraction’ for achieving a writing career. A success mindset helps you tap into energy, but unless you get into action, all you’ve got are dreams.

Dreams come easy for writers, too easy. Take any writing assignment, either for yourself, your own business, blog, or ebook, or one for a paying client. Chances are, you’ll spend as much time dreaming about the piece as you will actually writing it.

Recently I read a good post about “The 5 Qualities You Need to Successfully Self-Publish Your Book,” by Nina Amir on The Future of Ink blog. She suggests adopting an “author attitude” of WOOT, from The Author Training Manual.

This clever acronym suggests five attitudes for successful writers: Read More→

How to Make Yourself Blog When You Just Don’t Feel Like Blogging

bigstock boom 400058381 300x216 How to Make Yourself Blog When You Just Dont Feel Like BloggingHere’s a tip for how to make yourself write a blog post when you’re totally uninspired. Use other people’s inspiration to motivate you.

For example, take a look at what you’re reading on the Web right now. If it’s good enough to catch your interest, maybe you can use that spark to create something new for your readers?

Here’s how I went from barely awake blog procrastination to publishing this morning.

You can tell a lot about a person just by reading the titles of the web pages they’ve got open. Right now I’m reading posts on Harvard Business Review:

  1. “How to Make Yourself Work When You Just Don’t Want to”
  2. “The Daily Routines of Geniuses”
  3. “Stop Trying to Control People or Make Them Happy”

And one on Hubspot: “12 Inspirational Writing Tips from History’s Greatest Authors.” Read More→

Better Blog Writing: Getting Hooked by Your Own Hook

MagneticHeadlines 300x225 Better Blog Writing: Getting Hooked by Your Own HookIt must have been the coffee. But there I was at 5 a.m. looking for a “hook,” a magnetic headline that would draw readers into my client’s blog like bees to honey. The client needed a post that day, and I needed to write and edit what she’d given me quickly. After all, my morning tennis partners were waiting for me.

Eureka! I cried as I found a cleverly compelling hook, saved my post as a draft and ran off to the tennis courts. Only, when I returned to the office two hours later, my client had a left a message, “Uh, …it’s great except for the headline and lead. Call me back.”

I blame it on the coffee. The hook was indeed inspiring, only it had little to do with the message my client was trying to convey. But a little caffeine and dopamine in the brain can fool you into thinking your writing’s great – and never mind it’s missing the point. Read More→