Maintaining a business blog is time-consuming. However, if you have clear objectives in mind, the effort very well could be worth your while. As you establish your blog, define your goals to determine whether to keep it alive. Below are five common uses for feeding regular content into a business blog. (photo courtesy digitalart) 1….
Tag Archive: blog content
The Naked Blog: Dress Up Your Words
What can you learn about blog writing and content marketing from the theater? As I’ve mentioned before, I’ve attended local theater productions, including performances on The Naked Stage. (Photos courtesy Stuart Miles) If you’re not familiar with this kind of theater format, the actors read their lines, sitting on stools, dressed in black, without benefit of costumes, scenery, makeup,…
5 Ways to Get Readers to Respond
You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Here’s a guest post from Chris Peterson at Straight North integrated marketing services in Chicago. 1. Your Blog as an Interactive Tool…
A Checklist for 2012 Content Marketing Plans
2012 Content Marketing – how did we get here so fast? I’ve been reviewing my 2011 blog posts, email broadcasts, videos, and taking stock. I hope you’re doing the same, so you’ll get an idea of what’s needed for your own business in 2012. (Photo courtesy Rawich/FreeDigitalPhotos.net) Here’s a checklist for reviewing your 2011 content marketing results…
Content Marketing Tip: Start with Ready-to-Publish Articles
Content marketing is easier when you can outsource some of the writing and researching to qualified writers. A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. For example, as a former executive coach and psychologist, I write for other coaches and consultants who are…
When Business Blogging Works Too Well…
Blogging for your business works like this: You blog about the problems you solve for your clients You get found on the Web by the people who need your services People get to know you, like you, trust you They email or call and hire you (photo courtesy ddpavumba) But then your business grows, you get busy,…
Business Blog: 4 Reasons to NOT Write Your Own
Guest post by Adam Kosloff. You’re swamped. You barely have time to scan the headlines of your favorite news feeds. Probably the only reason you clicked on this article was to check out whether it might provide instant value to you. Can this article save you time and/or money and/or hassle? Hopefully, it can. And not…
Why Writing Like You Talk
Works Better for Your Brain
Today’s guest post is by Barb Sawyers: Many experts who try to write their own content need to rewire their brains, to abandon the lessons drilled into them at school in favor of the more conversational approach that works better online. The good news is that they can evolve. Think about the conclusions of Dr….
5 Reasons Content Marketing is Getting Harder
I hate to be a purveyor of gloom, there’s too much of that around these days. But I’ve been thinking about this and want to share my thoughts with you. Here are some reasons content marketing is getting more challenging. There exists: A shift away from focusing on your products and services (what you know…
Writing Compelling Content:
What Drives Your Readers?
In a recent blog post, Compelling Content: What Are Your Readers’ Hot Buttons?, we explored the top 10 hot buttons and the use of emotional words and phrases to tap into these issues. Here’s another model based on only 4 drivers. 4 Drives in a Nutshell Driven: How Human Nature Shapes Our Choices (Jossey Bass, 2001),…
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Hi, I'm Dr. Patsi Krakoff, an experienced content marketing specialist with a background in journalism and a doctorate degree in psychology. I've been providing online marketing content and consulting for coaches, consultants, authors, and speakers for the past 11 years.
I live and work from my home in the village of Ajijic in Mexico... why? Because it's Paradise! I enjoy tennis every day, and connecting with smart professionals online. How can I help you? Leave a comment and say hello...
My ebook: ContentMarketingwithBlogs.com
My e-course: ContentMarketingforOnlineProfits.com
My blogging program: Time-Saving Tips for Smart Blogging
My Content for Coaches business: ContentforCoachesandConsultants.com
Content Marketing with Blogs - Free eBook
"Writing optimized, compelling, keyword-rich content on a blog is the quickest, least expensive, easiest way to grow sales and build your business..."
A free online ebook on how to turn readers into clients with quality content marketing
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Content Marketing for Online Profits - Free Online e-Course
Content Marketing with Blogs - Free eBook
"Writing optimized, compelling, keyword-rich content on a blog is the quickest, least expensive, easiest way to grow sales and build your business..."
A free online ebook on how to turn readers into clients with quality content marketing
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