Archive for blog content

Blog Design Blink Test:
Simple, Easy Navigation

Navigation and SimplicityIn order to impress visitors and showcase your business expertise, your blog must pass the “blink” test.

As I mentioned in my previous post, your blog design must incorporate three critical elements:

  1. Branding/Personality (Banners, logo, photos)
  2. Navigation/Simplicity (Layout, use of white space and read more)
  3. Quality Content (Problems you solve for your readers)

Navigation/Simplicity

Your blog design should offer easy navigation, easy ways to find solutions to their problems.

Read More→

Business Newsletter Tips: Don’t be the Grinch this Holiday

If I’ve said it once, I’veBizBook-Nuggets said it a thousand times: your business newsletter content must solve problems for your readers or help them meet a need.  So, if your newsletter topic is something that you can’t cover in an e-newsletter, don’t be the Newsletter Grinch: give it the attention it deserves and cover it properly on a blog page.  Your audience will appreciate your attention to detail, as long as you provide value.

In my previous blog post, I shared tips to get your business newsletter read, specifically, how to grab attention with a compelling subject line and headline. But once you get your readers to open your email newsletter, make sure they keep reading by offering compelling, relevant information.

For example, I create and distribute a newsletter called Biz Book Nuggets (if you haven’t subscribed, you can sign up in the upper right corner of this page.)  This newsletter includes insights gathered from all the leadership business books I read. Read More→

The Biggest Mistake Business Bloggers Make (and how to avoid it!)

Oops!The biggest mistake business bloggers make is that they are frequently ego-centric. This isn’t necessarily all bad, it simply doesn’t bring the blogging results that smart professionals expect.

Bloggers are so passionate about their message and their expertise, they preach. They shout. They proclaim. They implore. They explain. They document and support their logic.

But they forget about that old background tune that repeats in the head of all readers: “What’s in it for me?” Bloggers assume that their readers are like them and interested in the same things.

How to Avoid Bad Blogging

If you want good advice, refer to the classics. There’s no better style writing advice than The Elements of Style by William Strunk, Jr. and E.B.White. Here are 10 tips that adapt Strunk and White’s advice to blog writing (the first 8 are from Dean Rieck over on Copyblogger and is titled The Ultimate Blogger Writing Guide): Read More→

The Scariest Blog: No Personality

Scariest Blog PostWhat’s the scariest blog post you have ever read?  For me it’s a blog or website without any personality.

Storytelling and personalization is the key piece in content marketing as I see it. People are good at writing about what they know. They aren’t as good about expressing who they are and why they do what they do.

If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. You may be excited about what you do as a professional, but your clients will get bored or overwhelmed if you just throw information at them.

What’s your back-story? Read More→

How to Lure Readers to Your Blog
from Social Media

Lure Social Media Readers to Your BlogLet’s face it; sometimes it’s hard to draw people’s attention away from their many social media accounts.  I know that I’m guilty of not being willing to leave the social media site I’m browsing to visit an outside blog or article. So how do we as blog writers get people to leave the social media bubble and head on over to our blog to read and then share what they read on social media?

Here are a few ideas to get reader’s eyes off of their Facebook or Twitter page and onto your blog: Read More→

Scannable Blog Posts:
Is Your Web Content Worthy of a Once Over?

Business-Blogging-Content-MarketingIs your web content worthy of a once over? Do your readers find it attractive – that is, easily scannable and interesting? If not, you are missing opportunities to connect with your readers and make a lasting impression.

Last week I posted that quality web content is short, sweet, smart and funny. Here is a great example that I found over on toprankblog.com, and I want to share it with you: Read More→

How to Write Great Blog Posts Every Time

Successful Blog Posts - EverytimeHow do you create quality content that attracts online readers and yet works to promote the growth of your business?

Creating great content for your business blog is a what and how issue, as in what constitutes “good” content, and how does one produce that content so that it brings in the readers that a business blogger wants. Quality content stimulates reader/customer engagement.

Here’s what quality web content looks like: It’s short, sweet, smart, and funny: Read More→

A Quiz: Test Your Content Marketing and Blog Writing Knowledge

A Quiz: Test Your Blog Writing KnowledgeQuality blog posts are key to your business getting found on the Web. While that may sound obvious – (“Of course, why would I write something ho-hum boring?”) it’s harder than you might think. Not everyone agrees on what quality content is.

Quality content scores high with readers, your target clients, and with search engines. If you want to get found, get known and get clients online, you need to write and publish quality blog posts that resonate with your readers.

Two weeks ago I posed the question, “what makes you mad?” This can be a great first step in uncovering a hidden drive – what motivates you. It can also help identify what drives your readers; what content resonates with them. Read More→

Great Blog Content: What Makes You Mad?

DrivenIf you want to write great blog content, tap into what makes you mad. Or, what makes your readers mad? Either way, we don’t get mad about things we don’t care about.

Great blog content is always about what your readers care so much about it keeps them up at night. It makes them angry. Blood-boiling, foot-stamping, screaming mad! Read More→

4 Ways to Keep People Reading Your Blog

Blog - ChamberThe thing to know about business blogging is that it’s a continual quest to make your blog better. One good post now and again isn’t enough; you’ve got to keep readers coming back.

Most of us don’t blog for the fun of it, we do it because we want readers coming to our website. We want people to actually read the content that we craft because we know it has value to them.

So how do we keep readers interested and coming back to your site over and over? Here are some simple ways to spark readers coming back for more:

Read More→