Archive for blog traffic

Top 5 Content Marketing Blog Aggregators

5 Best Blogs Top 5 Content Marketing Blog AggregatorsHave you created a list of your top 10 blogs?  If not, you’re missing out on opportunity to improve your search rankings.  It’s easy, smart and can help your business blog get inbound links.

I’ve talked about creating your own Top 10 lists before, and it still makes sense, even more so given the way SEO works today. Besides providing valuable, relevant information for your readers, you also: Read More→

5 Goals for Your Blog & Website…
and One Big Challenge

bigstock A venn diagram showing dreams 49152311 300x256 5 Goals for Your Blog & Website… <br>and One Big ChallengeWhat goals have you identified for your blog and website? What do you want your blog to do for your business? No really, it’s not as obvious a question as it might at first appear.

I’ve been working with executive coaches and consultants for well over fourteen years now, helping them improve how they show up on the Web. In that time, I’ve seen a number of changes to the way websites look and function. It doesn’t matter if you use a traditional website, or a blog, or a blog as a website, the principles are the same.

Yet many professionals aren’t clear about their content marketing goals; their website and blog goals and expectations are vague. I made some notes for one client and thought I’d share them with you here.  I came up with 5 goals your site should strive to accomplish in the first minute or two. One of them is a big challenge… Read More→

Smart Business Blog Linking:
Top 25 Content Marketing Blogs

Blog Linking 300x300 Smart Business Blog Linking: <br>Top 25 Content Marketing BlogsIf your business blog needs to get inbound links, here’s a prime example of how to do it. Pay attention to this tactic, it’s easy, it’s smart blog marketing and a great way to get other blogs linking to you, thereby improving your search rankings.

I’ve talked about creating your own Top 10 lists before, and it still makes sense, even more so given the way SEO works today.

Recently our blog here, WritingontheWeb.com showed up on a list of the Top 25 Must-Read Content Marketing Blogs. Well, we’re listed as #24, but hey! Who cares?

Author Jennifer Barry, who writes for Hubspot as well, says on the Writtent.com blog:

“The marketing industry is diverse and ever changing, and one of the easiest ways to stay on top is to read the most relevant and pertinent blogs. There are thousands of marketing blogs out there that focus on different aspects of the marketing industry from optimization, conversion, advertising, and content.” Read More→

5 Ways to Make Your Business Blog Remarkable

Blog Visibility 5 Ways to Make Your Business Blog RemarkableHow do you make your business blog really remarkable? Like, fascinating?

The main goal of writing a blog, whether for business or otherwise, is to get people to read what you write. Seems pretty simple. But attracting readers to a new blog (or even an established one) is easier said than done.

So how do you build a readership base and continuously gain new readers to keep your blog and your business going. Here are a few ways to make your business blog one to watch.

1. Keep up with current events – while you shouldn’t always write about what’s going on in the world, using relevant examples and anecdotes lets your readers know that you are knowledgeable.

2. Pay attention to your social media networks – what are people talking about on your social media pages? What are they asking you as a business? Consider using these questions and discussions for blog topics. You’re more likely to engage your customers by writing on topics they clearly are interested in than developing your own. Read More→

4 Tips to Attract More Readers to Your Business Blog

Blog Likes 300x199 4 Tips to Attract More Readers to Your Business BlogHow can you attract more readers to your business blog? Blogs have become a social media platform for everyone. When you know how to blog, you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them.

You can provide information on your blog that solves people’s key problems in your field, and they’ll keep coming back and become regular readers.

When your business website has a well-defined blog, and if you write or hire a writer to frequently update new content on it, you can be sure that your website traffic will go only one way – up.

But coming up with a successful blog can be a tough job. You need to make sure that your blog content stands out among other similar blog content on the web. The following tips will help you increasing traffic to your website through successful business blogging.

4 Creative Tips to Attract More Web Traffic Readers

1. Promote articles and posts on a variety of platforms

Social media has become an ever-present phenomenon now. You can’t expect your website to draw in huge numbers of visitors if you don’t have a visible presence on various social media platforms. Facebook, Google+, Twitter, LinkedIn are some names that come to your mind when thinking about content marketing for your website. But these are only a few among the vast resources available online.

Granted these platforms have a large online presence, but if you really want your business website to grow, you should consider specialized niche forms of social media also. Some of these lesser known platforms include Quora, Tumblr, and Empire Avenue. These platforms have a specific crowd following and due to the less competition on these sites, you are likely to have a greater penetration over the market. But search ones that attract your kind of customer, in your target audience.

2. Use SlideShare

SlideShare is another platform that doesn’t have all the hoopla surrounding bigger social media platforms. You, as a content writer, can easily create smaller and sharper overviews for your posts and upload those on SlideShare. These to-the-point overviews will appeal to a larger audience base and you can easily put links of the slides on your website that can be followed to read the overview on SlideShare’s website. Read More→

Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget

ShoestringWallet 300x199 Top 4 SEO Tips for Small Business Blogs on a Shoestring BudgetThe Search Engine Optimization landscape has changed dramatically over the last couple of years. One of the side-effects of these changes has been the fact that many low-cost SEO tactics have lost their effectiveness and power.

Consequently, a lot of small businesses and professionals today are struggling to achieve their SEO goals on a restricted budget. After all, for small companies, hiring an expensive agency is often not feasible. Having said that, there are still a lot of smart yet pocket-friendly SEO tips that businesses can implement on a shoestring budget.

Here are 4 top SEO tips for small businesses on a shoestring budget:

Contribute to High Authority Blogs in Your Niche

Aim your energies at quality blogs. This will help you to develop referral traffic, cultivate thought leadership, and garner authoritative and quality links. Of course, you’ll only be able to do that if you generate remarkable content that offers actionable information.Here are a few strategies that can help you identify quality blogs:

a) Create an account on platforms like myblogguest, etc. These platforms create a meeting point for bloggers and blog owners looking for guest blogs, so you can easily identify quality opportunities.

b) Download the Google Chrome PR plugin. It will let you see the PageRank of every blog you visit instantly. While PR is not the sole indicator of a blog’s quality, PR 2+ blogs that show regular updates and host quality posts, can be good prospects.

c) Run a Google search for potential high authority blogs by using the niche areas you want to blog about with the keyword “guest blogs”. For example, let’s you want to write posts about e-cigarettes, your search query could be “E-cigarette guest blogs”, “quit smoking guest blogs”, etc.

Publish Quality Content on Blogs by Content Curating and Accumulating Content

Content curation is the act of collecting, discovering and offering digital content that surrounds some specific subject matter.Content is the most effective SEO tool there can be, if used right. But, the major problem that a large number of business owners or bloggers face is the lack of quality blog content. Luckily, there are gazillion resources available that can be used to generate interesting content ideas.That’s where content curation comes in. Simply put, content curation involves:

a) Researching and putting together top blogs on a subject.

b) Quoting important paragraphs from the blogs, and giving them proper citations and credit.

c) Adding your own spin, or interpretation to what’s already been published.

Conduct Competitive Link Analysis Using Free Tools

One of the things that helps your website rank higher is the number of links from other reliable and reputable website that link back to your website. There are two ways you can do this, either get someone to do it for you or do it on your own.

Look for websites that are linking back to your competitor’s website. You may use Open Site Explorer, to do this. With OSE’s free services, you may not be able to get all the data, but you’ll still be able to gather information to get started with your own link building activities.If you can stretch your budget a little, you may as well opt for paid membership for detailed information about your competitors link-building activities. There are lot’s of tools like, SEOSpyGlass, Majestic SEO, etc, that you can use.

Use External Proficiency and Expertise Tactically

Before engaging in a complete retainer based relationship with an agency, seek out the following kind of arrangements:

a) Monthly consultancy: Some SEO agencies or consultants do sell hourly consultations, which is a very smart way to garner some useful insights for a lesser fee.

b) DIY SEO audits: You may use free tools like Seoptimer, WooRank, Goingup, etc to do a review/audit for your website, so that you can identify the areas that need improvement. Then hire contractors and assign them specific tasks suggested by the tool, and implement the changes that require minimal technical expertise in-house.

c) Use free SEO tools to keep track of your performance: Free versions of tools like Ranking Checker by SEOmoz.com, SEO Analyzer by Sitening.com or SEO for Firefox by SEOBook.com, can all be of great help.

When it comes to budgeting, you have to make a choice between investing time or money. For small businesses, these cost-effective SEO tips make a lot of sense, however, if you adopt them you have to be prepared for some time investment, especially if you plan to implement all of them in-house. Good Luck!

Emma-Julie Fox writes for Pitstop Media Inc, a Vancouver company that provides SEO services to businesses across North America. If you would like to invite the author to write on your blog too please contact www.pitstopmedia.com.

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Better Blog Writing: Attract Clients,
Make Sure Your Posts Get Read!

SocialSharingNetworks 300x300 Better Blog Writing: Attract Clients,<br> Make Sure Your Posts Get Read!You want to Engage your Blog Readers and encourage them to subscribe to your blog and become regular visitors. Ideally, you want to attract a large number of hungry customers who are interested in partaking of this written food for the soul, but how can you rise above the constant online buzz to attract attention to your blog post?

The Internet may be constantly chirping with activity, but that doesn’t mean that all content is worthy of users’ attention in the same manner. According to Neilson.com, there were 181 million blogs around the world at the end of 2011. (In 2006, there were 36 million in existence.)

Don’t let these numbers put you off; it doesn’t mean that all of these blogs are in your niche or that they are producing the same quality content that you are putting out in the blogosphere. If you’re in business, you already know you have competition and that you need to focus on what you offer that is better or different if you are going to attract a customer’s attention or find the best talent.

Your first priority should be to write a high-quality blog content that will help your readers in some way.

First, capture a reader’s interest with a compelling headline. One technique is to appeal to the reader’s fear that they may miss out on something important by failing to read your post. Use compelling words to effectively to draw in your audience by giving them a taste of what your post will be about, and make sure that you deliver the content as promised. Read More→

How Blog Readers Find You – A Diagram

I’ve said it before, and I’ll say it again:  a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients.

So, what’s your favorite excuse for not blogging for your business?

I keep hearing the same reasons, over and over.

Top 3 Excuses for Not Blogging:

  • “I don’t have time to blog.”
  • “My clients aren’t surfing the Web reading blogs.”
  • “Oh, that means I’ve got to write about my business every week?”

There are over a billion people connected to the Internet. I’m willing to bet my lunch money that quite a few of them fall into the category of “your ideal clients.”

It’s not likely they go online looking for you, your business or your blog. I’m not saying that. But they do go to search engines and they type in questions with keywords.

And they do go to Facebook, Twitter, and LinkedIn. Here’s what this looks like, how readers find your blog, in this Smart Draw diagram I did:

HowReadersFindYourBlog How Blog Readers Find You   A Diagram

Read More→

Blog Like Perez Hilton: 10 Ways to Bring Traffic to Your Blog

Perez Hilton 201x300 Blog Like Perez Hilton: 10 Ways to Bring Traffic to Your BlogThe second-best thing about writing a blog is that you have an opportunity to express your opinions, thoughts, and viewpoints to the rest of the world. But the number one advantage to blogging is that it’s a meritocracy; in other words, anyone can be successful at it!

Just look at Perez Hilton. He comes from an unremarkable background far away from Hollywood, but his blogging has amassed thousands of followers and his approach has changed the way people view the entertainment industry

Of course, being a winning blogger is more than just creating good content. You have to be able to get people to read what you write on a consistent basis. Here are ten ways to increase traffic flow to your blog:

  1. Put your blog in your email signature. This is a task that you can complete in less than a minute. After you do so, every email that you send will be a marketing message that could bring you another reader. (Hint: check out WiseStamp!)
  1. Go to your target audience. Find the communities where your potential readers get together. Then determine which ones are more likely not only to read your blog’s content, but also share it with others.
  1. Use social media. Share your posts on Facebook, Twitter, Google +, and the many other popular Internet gathering places. Enlist services like StumbleUpon, Tumblr, and Reddit to help spread your message.
  1. Optimize for search engines. This sounds technical and complex, but all you really have to do is watch a tutorial video and learn how you can leverage what you write without making many significant changes to it. (Handy hint: subscribe to ScribeSEOTool and learn how to optimize each blog post with a handy checklist!)
  1. Seek out similar blogs. You can comment on blogs that publish similar content, and in the process reference your own blog in the hopes of piquing the interest of that blog’s followers.
  1. Invite – and write – guest posts. Getting established bloggers to write a guest post for your blog can boost your standing in a social community – and being a guest poster can showcase your writing talents to a new audience. (See Patsi’s post about a nifty way to get guest authors to participate in an exchange program for your blog.)
  1. Conduct surveys. People love to express their opinions, and one easy way to let them do that is to conduct surveys on any topics relevant to your blog. You can either utilize a polling widget or plug-in, or just ask for responses in your blog’s comments section.
  1. Create your own graphics, photos, etc. How will this generate traffic? Because if you license them so that people who repost them must credit your blog, you can build another channel of traffic flow to your blog.
  1. Enable subscriptions. It can be as simple as creating an email newsletter or making your blog accessible to RSS feeds. Readers are great, but getting a good core of loyal followers can exponentially increase the effectiveness of your marketing efforts.
  1. Incorporate analytics – and study them. There are so many easy-to-use blogging analytics tools out there. But the real successful bloggers pore over their results and tailor their blogs accordingly.

Image credit: wikipedia.org

About our Guest Author: Chris Martin is a freelance writer and blogger who writes about the hottest topics on the Web at www.business.com.

Social Media for Busy Business Bloggers

Shareaholic 300x79 Social Media for Busy Business BloggersWith the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog?

First, why should you bother with social networking sites (Facebook, LinkedIn, Twitter) if you’re in business? It’s the numbers. If you want customers, you need to go where they are online. Let’s be clear:

  • Social networking now accounts for 22% of all time spent online in the US.
  • Twitter processed more than one billion tweets in December 2009 and averages almost 40 million tweets per day.
  • Over 25% of U.S. internet page views occurred at one of the top social networking sites in December 2009, up from 13.8% a year before.
  • The number of social media users age 65 and older grew 100 percent throughout 2010, so that one in four people in that age group are now part of a social networking site.
  • As of June 2011 Facebook has 750 Million users.
  • Facebook tops Google for weekly traffic in the U.S.
  • Social Media has overtaken pornography as the No. 1 activity on the web. Read More→