Archive for blog traffic

3 Reasons Why SEO and Content
Marketing Fit Together

SEO-and-Content-MarketingA Note from Patsi: This week’s guest post is about SEO and content marketing and it’s really important. Why? Because if you write your own blog, you may think that quality content is all you need to get found online and attract clients. It’s not.

I don’t care how good your writing is or how important you are as a thought leader in your field. Your blog needs good Search Engine Optimization, or SEO. But don’t let that scare you. Here’s what you need to know, from guest author Derek Iwasiuk.

For a long time, search engine optimization was all about tricks and tactics. People used to do anything as long as their sites rank at the top and they get the much needed traffic. Some of the techniques that website owners used to get to the top were totally unethical causing outcries from various quarters. This, however, has completely changed thanks to the updates made to the major search engines. If you inquire from any SEO company, they will tell you that nowadays, it is all about content marketing. Here are some of the reasons why you should invest in lots of content so as to rank high in search results.

  1. Content marketing fulfills SEO’s demands

On its part, SEO issues demands. There are lots of things that you need in order to succeed in search engine optimization. Be it links or any other, you need to make sure that you use the ones that will actually make your site to rank high. Content marketing on the other hand fulfills those demands. It is what you use to make sure that there is enough for professional SEO services. It therefore goes without saying that at the end of the day, the two are just one. Read More→

How to Blog for Your Business Using Personality


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Do you know how to blog for your business using personality yet remaining professional? No, seriously – there’s an ongoing trend to be personal with blogs. I see it everywhere – blogs, email, newsletters. If you’re writing for business, you want to connect with your readers by using personal stories. But how much is too much?

Rohit Bhargava’s written a whole book about this, filled with examples of how companies are successfully using personalities to market their business products and services: Personality Not Included.

This is an important skill to master when it comes to writing a business blog that attracts readers yet keeps a professional brand. Where do you draw the line when it comes to sharing personal stories? Read More→

Secrets of Busy Bloggers:
4 Social Media Time Savers

Social Media BloggingMany of my readers are busy professionals who don’t have a lot of time for blogging or social media. But marketing is vital, especially if you’re growing a business, want to get found, get known, and get clients.

For those of you who have the bare minimum of time, and still want to get results, here are a few social media tips and tricks I’ve used. I must be doing something right: these tips have resulted in new clients directly from Twitter, Facebook and LinkedIn.

1. Use social media.

Read More→

Top 5 Content Marketing Blog Aggregators

5 Best BlogsHave you created a list of your top 10 blogs?  If not, you’re missing out on opportunity to improve your search rankings.  It’s easy, smart and can help your business blog get inbound links.

I’ve talked about creating your own Top 10 lists before, and it still makes sense, even more so given the way SEO works today. Besides providing valuable, relevant information for your readers, you also: Read More→

5 Goals for Your Blog & Website…
and One Big Challenge

A venn diagram showing dreams overlapping with reality to illustWhat goals have you identified for your blog and website? What do you want your blog to do for your business? No really, it’s not as obvious a question as it might at first appear.

I’ve been working with executive coaches and consultants for well over fourteen years now, helping them improve how they show up on the Web. In that time, I’ve seen a number of changes to the way websites look and function. It doesn’t matter if you use a traditional website, or a blog, or a blog as a website, the principles are the same.

Yet many professionals aren’t clear about their content marketing goals; their website and blog goals and expectations are vague. I made some notes for one client and thought I’d share them with you here.  I came up with 5 goals your site should strive to accomplish in the first minute or two. One of them is a big challenge… Read More→

Smart Business Blog Linking:
Top 25 Content Marketing Blogs

Blog-LinkingIf your business blog needs to get inbound links, here’s a prime example of how to do it. Pay attention to this tactic, it’s easy, it’s smart blog marketing and a great way to get other blogs linking to you, thereby improving your search rankings.

I’ve talked about creating your own Top 10 lists before, and it still makes sense, even more so given the way SEO works today.

Recently our blog here, WritingontheWeb.com showed up on a list of the Top 25 Must-Read Content Marketing Blogs. Well, we’re listed as #24, but hey! Who cares?

Author Jennifer Barry, who writes for Hubspot as well, says on the Writtent.com blog:

“The marketing industry is diverse and ever changing, and one of the easiest ways to stay on top is to read the most relevant and pertinent blogs. There are thousands of marketing blogs out there that focus on different aspects of the marketing industry from optimization, conversion, advertising, and content.” Read More→

5 Ways to Make Your Business Blog Remarkable

Blog-VisibilityHow do you make your business blog really remarkable? Like, fascinating?

The main goal of writing a blog, whether for business or otherwise, is to get people to read what you write. Seems pretty simple. But attracting readers to a new blog (or even an established one) is easier said than done.

So how do you build a readership base and continuously gain new readers to keep your blog and your business going. Here are a few ways to make your business blog one to watch.

1. Keep up with current events – while you shouldn’t always write about what’s going on in the world, using relevant examples and anecdotes lets your readers know that you are knowledgeable.

2. Pay attention to your social media networks – what are people talking about on your social media pages? What are they asking you as a business? Consider using these questions and discussions for blog topics. You’re more likely to engage your customers by writing on topics they clearly are interested in than developing your own. Read More→

4 Tips to Attract More Readers to Your Business Blog

Attract-more-Readers-Blog-LikesHow can you attract more readers to your business blog? Blogs have become a social media platform for everyone. When you know how to blog, you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them.

You can provide information on your blog that solves people’s key problems in your field, and they’ll keep coming back and become regular readers.

When your business website has a well-defined blog, and if you write or hire a writer to frequently update new content on it, you can be sure that your website traffic will go only one way – up.

But coming up with a successful blog can be a tough job. You need to make sure that your blog content stands out among other similar blog content on the web. The following tips will help you increasing traffic to your website through successful business blogging.

4 Creative Tips to Attract More Web Traffic Readers

1. Promote articles and posts on a variety of platforms

Social media has become an ever-present phenomenon now. You can’t expect your website to draw in huge numbers of visitors if you don’t have a visible presence on various social media platforms. Facebook, Google+, Twitter, LinkedIn are some names that come to your mind when thinking about content marketing for your website. But these are only a few among the vast resources available online.

Granted these platforms have a large online presence, but if you really want your business website to grow, you should consider specialized niche forms of social media also. Some of these lesser known platforms include Quora, Tumblr, and Empire Avenue. These platforms have a specific crowd following and due to the less competition on these sites, you are likely to have a greater penetration over the market. But search ones that attract your kind of customer, in your target audience.

2. Use SlideShare

SlideShare is another platform that doesn’t have all the hoopla surrounding bigger social media platforms. You, as a content writer, can easily create smaller and sharper overviews for your posts and upload those on SlideShare. These to-the-point overviews will appeal to a larger audience base and you can easily put links of the slides on your website that can be followed to read the overview on SlideShare’s website. Read More→

Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget

Shoestring-Budget-SEOThe Search Engine Optimization landscape has changed dramatically over the last couple of years. One of the side-effects of these changes has been the fact that many low-cost SEO tactics have lost their effectiveness and power.

Consequently, a lot of small businesses and professionals today are struggling to achieve their SEO goals on a restricted budget. After all, for small companies, hiring an expensive agency is often not feasible. Having said that, there are still a lot of smart yet pocket-friendly SEO tips that businesses can implement on a shoestring budget.

Here are 4 top SEO tips for small businesses on a shoestring budget:

Contribute to High Authority Blogs in Your Niche

Aim your energies at quality blogs. This will help you to develop referral traffic, cultivate thought leadership, and garner authoritative and quality links. Of course, you’ll only be able to do that if you generate remarkable content that offers actionable information.Here are a few strategies that can help you identify quality blogs:

a) Create an account on platforms like myblogguest, etc. These platforms create a meeting point for bloggers and blog owners looking for guest blogs, so you can easily identify quality opportunities.

b) Download the Google Chrome PR plugin. It will let you see the PageRank of every blog you visit instantly. While PR is not the sole indicator of a blog’s quality, PR 2+ blogs that show regular updates and host quality posts, can be good prospects.

c) Run a Google search for potential high authority blogs by using the niche areas you want to blog about with the keyword “guest blogs”. For example, let’s you want to write posts about e-cigarettes, your search query could be “E-cigarette guest blogs”, “quit smoking guest blogs”, etc.

Publish Quality Content on Blogs by Content Curating and Accumulating Content

Content curation is the act of collecting, discovering and offering digital content that surrounds some specific subject matter.Content is the most effective SEO tool there can be, if used right. But, the major problem that a large number of business owners or bloggers face is the lack of quality blog content. Luckily, there are gazillion resources available that can be used to generate interesting content ideas.That’s where content curation comes in. Simply put, content curation involves:

a) Researching and putting together top blogs on a subject.

b) Quoting important paragraphs from the blogs, and giving them proper citations and credit.

c) Adding your own spin, or interpretation to what’s already been published.

Conduct Competitive Link Analysis Using Free Tools

One of the things that helps your website rank higher is the number of links from other reliable and reputable website that link back to your website. There are two ways you can do this, either get someone to do it for you or do it on your own.

Look for websites that are linking back to your competitor’s website. You may use Open Site Explorer, to do this. With OSE’s free services, you may not be able to get all the data, but you’ll still be able to gather information to get started with your own link building activities.If you can stretch your budget a little, you may as well opt for paid membership for detailed information about your competitors link-building activities. There are lot’s of tools like, SEOSpyGlass, Majestic SEO, etc, that you can use.

Use External Proficiency and Expertise Tactically

Before engaging in a complete retainer based relationship with an agency, seek out the following kind of arrangements:

a) Monthly consultancy: Some SEO agencies or consultants do sell hourly consultations, which is a very smart way to garner some useful insights for a lesser fee.

b) DIY SEO audits: You may use free tools like Seoptimer, WooRank, Goingup, etc to do a review/audit for your website, so that you can identify the areas that need improvement. Then hire contractors and assign them specific tasks suggested by the tool, and implement the changes that require minimal technical expertise in-house.

c) Use free SEO tools to keep track of your performance: Free versions of tools like Ranking Checker by SEOmoz.com, SEO Analyzer by Sitening.com or SEO for Firefox by SEOBook.com, can all be of great help.

When it comes to budgeting, you have to make a choice between investing time or money. For small businesses, these cost-effective SEO tips make a lot of sense, however, if you adopt them you have to be prepared for some time investment, especially if you plan to implement all of them in-house. Good Luck!

Emma-Julie Fox writes for Pitstop Media Inc, a Vancouver company that provides SEO services to businesses across North America. If you would like to invite the author to write on your blog too please contact www.pitstopmedia.com.

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Better Blog Writing: Attract Clients,
Make Sure Your Posts Get Read!

Blog-Attraction-NetworksYou want to Engage your Blog Readers and encourage them to subscribe to your blog and become regular visitors. Ideally, you want to attract a large number of hungry customers who are interested in partaking of this written food for the soul, but how can you rise above the constant online buzz to attract attention to your blog post?

The Internet may be constantly chirping with activity, but that doesn’t mean that all content is worthy of users’ attention in the same manner. According to Neilson.com, there were 181 million blogs around the world at the end of 2011. (In 2006, there were 36 million in existence.)

Don’t let these numbers put you off; it doesn’t mean that all of these blogs are in your niche or that they are producing the same quality content that you are putting out in the blogosphere. If you’re in business, you already know you have competition and that you need to focus on what you offer that is better or different if you are going to attract a customer’s attention or find the best talent.

Your first priority should be to write a high-quality blog content that will help your readers in some way.

First, capture a reader’s interest with a compelling headline. One technique is to appeal to the reader’s fear that they may miss out on something important by failing to read your post. Use compelling words to effectively to draw in your audience by giving them a taste of what your post will be about, and make sure that you deliver the content as promised. Read More→