Archive for blog writing

Success Secrets of a Writing Career:
WOOT & WOOF

AuthorAttitude Nina Amir 226x300 Success Secrets of a Writing Career: <br>WOOT & WOOFSome say success for a writing career is a question of attitude. You simply put on your super-hero cape and think positively… I say ‘hogwash!’ Thinking doesn’t drive results.

There is no secret ‘law of attraction’ for achieving a writing career. A success mindset helps you tap into energy, but unless you get into action, all you’ve got are dreams.

Dreams come easy for writers, too easy. Take any writing assignment, either for yourself, your own business, blog, or ebook, or one for a paying client. Chances are, you’ll spend as much time dreaming about the piece as you will actually writing it.

Recently I read a good post about “The 5 Qualities You Need to Successfully Self-Publish Your Book,” by Nina Amir on The Future of Ink blog. She suggests adopting an “author attitude” of WOOT, from The Author Training Manual.

This clever acronym suggests five attitudes for successful writers: Read More→

How to Make Yourself Blog When You Just Don’t Feel Like Blogging

bigstock boom 400058381 300x216 How to Make Yourself Blog When You Just Dont Feel Like BloggingHere’s a tip for how to make yourself write a blog post when you’re totally uninspired. Use other people’s inspiration to motivate you.

For example, take a look at what you’re reading on the Web right now. If it’s good enough to catch your interest, maybe you can use that spark to create something new for your readers?

Here’s how I went from barely awake blog procrastination to publishing this morning.

You can tell a lot about a person just by reading the titles of the web pages they’ve got open. Right now I’m reading posts on Harvard Business Review:

  1. “How to Make Yourself Work When You Just Don’t Want to”
  2. “The Daily Routines of Geniuses”
  3. “Stop Trying to Control People or Make Them Happy”

And one on Hubspot: “12 Inspirational Writing Tips from History’s Greatest Authors.” Read More→

Better Blog Writing: Getting Hooked by Your Own Hook

MagneticHeadlines 300x225 Better Blog Writing: Getting Hooked by Your Own HookIt must have been the coffee. But there I was at 5 a.m. looking for a “hook,” a magnetic headline that would draw readers into my client’s blog like bees to honey. The client needed a post that day, and I needed to write and edit what she’d given me quickly. After all, my morning tennis partners were waiting for me.

Eureka! I cried as I found a cleverly compelling hook, saved my post as a draft and ran off to the tennis courts. Only, when I returned to the office two hours later, my client had a left a message, “Uh, …it’s great except for the headline and lead. Call me back.”

I blame it on the coffee. The hook was indeed inspiring, only it had little to do with the message my client was trying to convey. But a little caffeine and dopamine in the brain can fool you into thinking your writing’s great – and never mind it’s missing the point. Read More→

Blog Writing Tips: How to Become Productive and Prolific at Those Tasks You Hate

Manage Your Time 300x252 Blog Writing Tips: How to Become Productive and Prolific at Those Tasks You Hate How can you develop more productive blog writing habits? When are you going to stick to your content marketing calendar? What’s it going to take?

I know many small business owners who purposely procrastinate on writing and finance tasks they hate. Are you one of these professionals who work better when you have too much to do and not enough time to do it in? Think about it. Read More→

Creative Work, Blogging, Writing and Resistance

bigstock D White People Antivirus Pro 43001323 300x218 Creative Work, Blogging, Writing and ResistanceEver get stuck? Everyone encounters resistance when it comes to blogging, writing, and creative work. It’s so easy to give in, isn’t it? When it comes to doing work – putting words on the page… or electrons on a screen – you can’t escape getting stuck.

It doesn’t matter if you’re a scientist, blogger, CEO or rock star. Work requires you to actually do something. When you sit down to do it (or stand up, whatever), you experience stuckness – a state of mental morass punctuated by mind chatter and an inability to move. Read More→

Bloggers Block? How to Get Your Creative Writing Mojo Back

Bloggers Block 239x300 Bloggers Block? How to Get Your Creative Writing Mojo BackEver get stuck with blogger’s block? Can’t get a spark of creativity going? Fingers just lay there on the keyboard like wet noodles… How can you get your creative writing going again?

Finding yourself in the horror of a creation-less void is never good. Your mind empties of anything that seems worthy of being said, and you feel helpless.

Writer’s and blogger’s block is a completely natural event experienced by writers, usually as a side-effect of writing for a deadline. Everyone has experienced it, and it’s not uncommon to panic a bit when it happens.

Here are some suggestions from a writer who’s been around the block…

Read Read More→

Should Thought Leadership Content Be Ghostwritten?

Ghost writer 300x225 Should Thought Leadership Content Be Ghostwritten?An interesting post from Hubspot author John Hall: “Why Ghostwriting Thought Leadership Content Doesn’t Work.” He contends that busy executives who outsource their thought leadership content are missing out on quality elements.

As a ghostwriter of leadership content, my first reaction was to tell him he’s all wrong. But his article was an excellent outline of what happens when thought leaders try to outsource blog writing and other leadership content to unqualified contract writers.

“Ghostwriting content is not inherently bad. The problem is that not all content should be ghostwritten.

“Consider your end goal of producing thought leadership content: brand awareness, reengagement, loyalty, credibility, conversions.

“Now ask yourself: Should this business-building tactic be delegated to someone who knows very little about you or your industry? If you lean toward the idea that it’s worth the time you save, then know that your content will lack these not-so-minor details.”

Hall lists five elements that end up being neglected in ghostwritten leadership content: Read More→

Easy to Make Ebook and Blog Writing Mistakes

Writing Pen 300x200 Easy to Make Ebook and Blog Writing Mistakes

Here’s why it’s so easy to make these common ebook and blog writing mistakes:

Many small business professionals with a business blog are keenly interested in getting their message out there, and don’t care so much in writing “properly.”

Younger people, in particular, like to write like they talk. Speech can be a great way to convey personality. It’s more like jazz rather than a sonata.

When people use a lot of verbal expressions in online content, however, their readers have to work harder to understand the message.

Blog writing with a conversational tone is good for connecting with people, for sure. You should, however, make a concerted effort to follow grammar and writing rules that make your blog easier to read. Read More→

Please Don’t Mistake Blog Writing for Book Writing

ContentPyramid 300x227 Please Dont Mistake Blog Writing for Book Writing

Blog writing isn’t the same as book writing. Here’s why.

An interesting post from Jane Friedman called “Please Don’t Blog Your Book,” gives four reasons why you shouldn’t use your blog to write a book. She’s right about blog writing being different than book writing.

And I agree with her that blogs make bad books. The informal nature of blog writing isn’t what you expect to read in a book. You read a book for in depth coverage of concepts, not for conversational snippets.

Here’s a similar example: I bought an ebook called “Blog to Book Deal: How They Did It.” It consists of poorly transcribed interviews. A podcast makes for a terrible book because the way people speak is not conducive to good reading.

As for Friedman’s four reasons, I disagree that you shouldn’t use your blog to write a book. Don’t use it thinking you’ll land a big book deal, however.

  • Use it to flesh out ideas and compose content that can be repurposed in chapters.
  • Use it to stimulate conversations with readers and get their input.
  • Use your blog to gather stories and interviews from others.
  • Use it to start building a platform of readers interested in your topic or expertise. Read More→

Blog to Book: The Secret Behind Expert Ebooks

Blog 300x225 Blog to Book: The Secret Behind Expert EbooksTurning a blog into a book is nothing new. There are software programs that will help you do this. Experts, however, will need a more polished ebook if they want to create credibility as a thought leader.

Unless you’re a fantastic writer in a sexy cutting edge topic, you’re not likely to be discovered and land a huge book deal just from your blog.

Sure, it’s happened and those people are “almost famous,” at least in the Blogosphere.

What I’m talking about is entirely different and it applies to professionals (doctors, lawyers, financial planners, executive coaches and all types of expertise consultants). If you’re any kind of expert, your credibility depends on a strong internet presence with content that showcases what you know, what you do, and who you do it with. Read More→