You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Here’s a guest post from Chris Peterson at Straight North integrated marketing services in Chicago. 1. Your Blog as an Interactive Tool…
Read the full article »
Today’s guest post is by Barb Sawyers: Many experts who try to write their own content need to rewire their brains, to abandon the lessons drilled into them at school in favor of the more conversational approach that works better online. The good news is that they can evolve. Think about the conclusions of Dr….
Read the full article »
In Maria Velosa’s Web Copy That Sells book, there is a 5-step blueprint for writing on the Web. This is really what content marketing is all about. When you answer the following 5 questions, your writing tasks are simplified and your copy becomes clear. What is the problem (pain, predicament)? Why hasn’t this problem been solved? What…
Read the full article »
In a previous post, 5 Content Marketing Questions: #1 What is The Problem?, I reviewed the content marketing questions that help you organize and simplify your Web writing by asking 5 important questions: What is the problem (pain, predicament)? Why hasn’t this problem been solved? What is possible? What is different now? What should you do now? Question #2, Why hasn’t this…
Read the full article »
Here’s a checklist for editing your blog content before you publish. For any content that is vitally important, i.e. sales content or articles delivered to clients, I use Barbara Feiner, a professional editor. She not only corrects errors, but evaluates for clarity and flow. But for blog posts and everyday content creation, I put on my…
Read the full article »
Every time I watch top tennis players compete, I learn something about blog writing. The US Open is on right now, through next weekend. (Seriously, I think about tennis when I’m blogging.) Here are five blog writing tips. You’ve got to keep moving. When a topic is hot, you see a few hundred other posts about…
Read the full article »
This is important: You want your blog posts to educate, entertain, engage, and enrich readers of your business blog. Aim for all four of these goals when blog writing, and you can’t go wrong. What do you need to remember when writing a post that’s designed to educate? I wrote about that here: Educate Your Readers, about…
Read the full article »
Remember the 4 E’s of Better Business Blogging? It’s my short hand memory checklist before publishing a blog post: Educate, Entertain, Engage & Enrich readers. You write to educate, entertain, engage and enrich readers when you want to build readerships and get great results with your blogging. When it comes to educating readers, it’s important to take a page out of teachers’ notebooks….
Read the full article »
Have you ever encountered this problem when blogging or writing content marketing? Because of the informal nature of writing on a blog, or for online ezines, people now write like they speak – you know what I mean? Instead of commas or semi-colons, everyone uses dashes to interject phrases – just like the way we…
Read the full article »
What do you do when you’re stuck and can’t write on your blog? Here are some blog writing tips. I diagrammed them out. It’s the rainy season here in Mexico – a great time to do a lot of reading and writing. At least, that’s what one would think…But…I’m having trouble. I’m stuck. I’ve got…
Read the full article »
Use Headway WP Themes for Web results
Measure your content for SEO results BEFORE you publish
