Let’s face it; sometimes it’s hard to draw people’s attention away from their many social media accounts. I know that I’m guilty of not being willing to leave the social media site I’m browsing to visit an outside blog or article. So how do we as blog writers get people to leave the social media bubble and head on over to our blog to read and then share what they read on social media?
Here are a few ideas to get reader’s eyes off of their Facebook or Twitter page and onto your blog: Read More→
How do you create quality content that attracts online readers and yet works to promote the growth of your business?
Creating great content for your business blog is a what and how issue, as in what constitutes “good” content, and how does one produce that content so that it brings in the readers that a business blogger wants. Quality content stimulates reader/customer engagement.
Here’s what quality web content looks like: It’s short, sweet, smart, and funny: Read More→
I feel like we hear a lot of the same blogging tips over and over again. While it is definitely useful to know your blogging basics and how to boost readership, how about we change it up a little and offer some ideas on how to boost your blog in ways that you’ve maybe not thought about before?
Here are a few ways that you can get new (and old) eyes on your blog and keep them engaged. Read More→
If you want to write great blog content, tap into what makes you mad. Or, what makes your readers mad? Either way, we don’t get mad about things we don’t care about.
Great blog content is always about what your readers care so much about it keeps them up at night. It makes them angry. Blood-boiling, foot-stamping, screaming mad! Read More→
In the world of business blogging and content marketing, there’s nothing worse than a bore.
I know we’ve all seen bad content marketing – blogs that are irrelevant, outdated, full of incorrect information, typos, rambling rants and silly drivel. But what I find to be the worst is mediocrity. Read More→
Let me ask you a couple of questions about your business blogging. When you’re competing online with other experts in your field, what makes you stand out? How are your prospects (and clients) finding you among all the other blogs and sites online?
Independent professionals who use the Web for marketing their services can learn a lot from big businesses with big budgets. They hire professional writers to create compelling headlines and creative content to attract audiences to their sites. You can too.
It’s not expensive, but it does require some creative thinking. Here are some tips for good business blogging, simplified, as simple as ABC.
The ABC’s of Great Blogging
A. A great headline
B. Be original and offer insight
C. Create shareable content – Don’t be a bore
How do you know if your content is working for you? Everybody says they want more traffic, but quite frankly, traffic stats leave me scratching my head and saying “Okay, that’s nice…and so what?”
Maybe it’s because I’m not an analytical type, I prefer big picture thinking and gut feelings and intuition. But if I had a metric I could look at and be able to tell if my content is working, i.e. having an impact on readers, then maybe I’d become more analytical.
You know how those yearly physical exams give you a print out of your lab test and tell you if you’re in the “normal” range or not? Why can’t we have a report for our blogs? Or for e-newsletters? Or for overall Web content marketing?
On Monday mornings, for example, you log into your “Content Marketing Impact” account and get a free print out of how well your content has impacted readers:
The thing to know about business blogging is that it’s a continual quest to make your blog better. One good post now and again isn’t enough; you’ve got to keep readers coming back.
Most of us don’t blog for the fun of it, we do it because we want readers coming to our website. We want people to actually read the content that we craft because we know it has value to them.
So how do we keep readers interested and coming back to your site over and over? Here are some simple ways to spark readers coming back for more:
Does your website answer readers’ questions? This is a key element of a smart content marketing strategy. You must devote a few key content pages to answering readers’ questions about your business products and services.
Otherwise you’re not helping them solve their problems. You won’t keep visitors on your site for long; it will be “click and bye-bye.” Read More→
If your business blog needs to get inbound links, here’s a prime example of how to do it. Pay attention to this tactic, it’s easy, it’s smart blog marketing and a great way to get other blogs linking to you, thereby improving your search rankings.
I’ve talked about creating your own Top 10 lists before, and it still makes sense, even more so given the way SEO works today.
Recently our blog here, WritingontheWeb.com showed up on a list of the Top 25 Must-Read Content Marketing Blogs. Well, we’re listed as #24, but hey! Who cares?
Author Jennifer Barry, who writes for Hubspot as well, says on the Writtent.com blog:
“The marketing industry is diverse and ever changing, and one of the easiest ways to stay on top is to read the most relevant and pertinent blogs. There are thousands of marketing blogs out there that focus on different aspects of the marketing industry from optimization, conversion, advertising, and content.” Read More→
