I know many small business owners who purposely procrastinate on writing and finance tasks they hate. Are you one of these professionals who work better when you have too much to do and not enough time to do it in? Think about it. Read More→
What will make your web readers take action or not? Content marketing isn’t successful without results. So when writing a blog post or a web page, keep these key questions in mind. You want to inspire readers to pick up the phone, click here, sign up, register, or remember your brand.
Here’s a final note in my blog post series about writing good content on the Web that gets results.
In Maria Velosa’s 2009 edition of Web Copy that Sells, she suggests 5 questions your copy should answer:
- What is the problem (pain, predicament)?
- Why hasn’t this problem been solved?
- What is possible?
- What is different now?
- What should you do now?
As you answer these questions, you lead readers down a path to take action. Good content on the Web, when it’s well written, should:
- Engage readers
- Enrich lives
If at all possible, you should strive to enrich the lives of your readers as well. Try to make their lives better by showing them how they can save time, energy or money.
Question #4: What is different now? Read More→