Archive for content marketing tips

E-Newsletter Review: Is There Something Wrong?

Enews crop E Newsletter Review: Is There Something Wrong?How’s your e-newsletter? You may be doing all the right content marketing things (e-newsletter, blog, social media, articles, etc.) and still not get good results (get found, get known, and get clients!)

If all you’re doing is publishing good information, without personality, without offers, what’s the point? Last week I asked which was best for marketing: blogs, social media or e-newsletters.

I have written a “Shortcuts” list of questions to ask yourself when planning your e-newsletter and you can access it for free here.

I shared many positive comments on the benefits of sending newsletters. I also received an email from a client who lamented the poor results from her emailed newsletter. After a year she reported:

  • No new clients came to her after reading it
  • No new sign-ups were happening (or were rare)

She asked what she was doing wrong. Here were some of her questions, followed by my answers. This would be a good time to check your own e-newsletter for opportunities for improvement. Read More→

Content Marketing Graphic:
What’s Missing in this Visual?

Content Marketing Steps 300x224 Content Marketing Graphic: <br>What’s Missing in this Visual? I ran across this great slide share about how content marketing works on Vizedu from Sandeep Arora, but there’s something missing. Don’t get me wrong, I love this explanation of what content marketing is, how it works, and the difference from traditional marketing.

In order for your readers to find you, read your content, and remember you, you’ve got to grab their attention, spark an emotional engagement, and get them to take action.

How do you do this? Read More→

Out-of-Office: 4 Time-Saving Social Media Tips to Keep Connected

Social media 298x300 Out of Office: 4 Time Saving Social Media Tips to Keep Connected How can you use Social Media tips when you’re away from the office for a week?

What can you do to stay in touch with your clients when you’re out of town on a trip or vacation? I’ve been playing hooky: I went to a tennis ranch in Texas where we played tennis six hours a day. I was able to schedule publishing on my client blogs ahead of time, but my own blog suffered.

The good news is that it got me thinking about shortcuts and what can be done to extend your reach of online content marketing using social media tips.

Many of my readers are busy professionals who don’t have a lot of time. The danger of sites like Twitter, Facebook and LinkedIn is that they can suck you in and spit you out hours later… and time is money.

For those of you who have the bare minimum of time, and still want to get results, here are a few social media tips. Please feel free to join in and add other tips in the comments section. I must be doing something right: these tips have resulted in new clients directly from Twitter, Facebook and LinkedIn. Read More→

Blog Writing Tips: How to Become Productive and Prolific at Those Tasks You Hate

Manage Your Time 300x252 Blog Writing Tips: How to Become Productive and Prolific at Those Tasks You Hate How can you develop more productive blog writing habits? When are you going to stick to your content marketing calendar? What’s it going to take?

I know many small business owners who purposely procrastinate on writing and finance tasks they hate. Are you one of these professionals who work better when you have too much to do and not enough time to do it in? Think about it. Read More→

Key Content Marketing Strategy: Answer Readers’ Questions

bigstock What You Need To Know 40622695 300x200 Key Content Marketing Strategy: Answer Readers Questions Does your website answer readers’ questions? This is a key element of a smart content marketing strategy. You must devote a few key content pages to answering readers’ questions about your business products and services.

Otherwise you’re not helping them solve their problems. You won’t keep visitors on your site for long; it will be “click and bye-bye.” Read More→

Content Marketing with Blogs: Online Persuasion

Want to know more about online persuasion and how you can write content that gets results? Here’s a quick one minute video promoting my Content Marketing with Blogs ebook.

The e-book formatting and design was done by my son-in-law, expert graphic designer and creative genius, Scott Krakoff. Tell me what you think…

If you haven’t downloaded it yet, be my guest: Content Marketing with Blogs…

How Content Marketing Works on Pinterest

pinterest 300x242 How Content Marketing Works on PinterestFor a social media site to truly step into the spotlight, it has to have something special. Pinterest is one show-stopping sharing site that has taken the Web world by storm. A study done by Shopify, shows the growth of this site is better than Facebook and Twitter at the same point in their history. So how does your content marketing strategy work for this site?

According to Wikipedia, Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. Users can browse other pinboards for inspiration, ‘re-pin’ images to their own collections or ‘like’ photos. Their mission is to “connect everyone in the world through the ‘things’ they find interesting” via a global platform of inspiration and idea sharing.

Orders from Pinterest are double those of Facebook and the site is the leader in average dollar amount per order, over sites such as Google, Amazon and Bing. Marketers are trying to find the best ways to leverage their companies and clients on this photo-driven site. So, how do these online marketing professionals incorporate content marketing while on Pinterest?

What to Share

For sure, this new social site is a no-brainer for retail stores and e-Commerce sites. However, if you’re in a B2B business or sell services or have products that might be tricky to show off on an image driven site, what to share as part of your content marketing strategy can be a roadblock. Read More→

Social Media: 3 Things Teenagers Can Teach Business About Getting It Right

SocialMediaLike 300x277 Social Media: 3 Things Teenagers Can Teach Business About Getting It RightIt seems that the younger the employee, the more frequently they use social media. While it is still relatively easy to find baby boomers who have no social media accounts, it’s tough to find a millennial without at least one online profile. Tougher still is finding a teenager who is not connected on Facebook and Twitter.

The difference between teens and their older counterparts on social media platforms is that they use it less to connect, and more as a creative outlet. Most of the friends that teens have through social media are the same ones that they see on a regular basis at school. As a result, social media outlets are used less to connect and more to keep up. (Image: freedigitalphotos.net)

It can be easy to write our youthful “friends” off as irrelevant to our own social media pursuits. The truth is that there is actually a lot to be gleaned from the younger generation. In many ways, they get a lot right when it comes to social media. Here are a few tips savvy social marketers can take away from teens: Read More→

5 Content Marketing Questions:
Get Readers to Take Action

stock photo 17134296 success word 5 Content Marketing Questions: <br> Get Readers to Take ActionWhat will make your web readers take action or not? Content marketing isn’t successful without results. So when writing a blog post or a web page, keep these key questions in mind. You want to inspire readers to pick up the phone, click here, sign up, register, or remember your brand.

Here’s a final note in my blog post series about writing good content on the Web that gets results.

In Maria Velosa’s 2009 edition of Web Copy that Sells, she suggests 5 questions your copy should answer:

  1. What is the problem (pain, predicament)?
  2. Why hasn’t this problem been solved?
  3. What is possible?
  4. What is different now?
  5. What should you do now?

As you answer these questions, you lead readers down a path to take action. Good content on the Web, when it’s well written, should:

  • Educate
  • Entertain
  • Engage readers
  • Enrich lives

If at all possible, you should strive to enrich the lives of your readers as well. Try to make their lives better by showing them how they can save time, energy or money.

Question #4: What is different now? Read More→

5 Content Marketing Questions: #1 What’s the Problem?

problem 5 Content Marketing Questions: #1 Whats the Problem? In a previous post, Writing Web Content that Gets Results: Questions, I reviewed the basic rules of writing web content.

In this post, we’ll explore the 5 content marketing questions that will help you organize and simplify your web page and blog writing by asking 5 important questions:

  1. What is the problem (pain, predicament)?
  2. Why hasn’t this problem been solved?
  3. What is possible?
  4. What is different now?
  5. What should you do now?

As you write your content, you should cover each of the answers. This will keep you on task, and lead your readers through to action. I suppose it depends on what you’re writing, but I can’t think of many web pages, blog posts, newsletter articles where these 5 questions wouldn’t be appropriate.

I’ve been re-reading Maria Velosa’s Web Copy that Sells this week. Her blueprint for creating simple copy that works to market your products and services is clear. There’s a reason it’s organized this way.

Psychologically, we’re hard wired to sit up and pay attention to problems. This is why it’s a good idea to lead off with your headline and first paragraph addressing readers’ pain. Negative emotions are strong enough to wake us up and get us to read the rest of the story.

There are two things you must realize about this seemingly obvious and simple question: Read More→