Archive for content marketing tips

I Just Googled Your Business Name:
Do You Need to Improve Your SEO?

GoogleOh no! If I Googled your business name, what would I find? Are you easy to get found online?

It is a sinking feeling when you’ve created quality content for your site that’s been optimized for content and keywords, and it’s still not showing up on the first page (or pages!) in a search return. So what can you do?

Downshift. While search engine sites should discover and index your site automatically, if you’re not showing up, or you want to improve your search engine ranking, try manually submitting your URL. You can do this quickly through Google, here, or Bing, here. Read More→

6 Big Content Marketing Challenges of 2016

Content-MarketingContent marketing is challenging, but it’s also the most rewarding work I’ve ever done. What more satisfying way to market professional services than by writing from the heart? When you address the problems your readers experience with your own knowledge, experience and wisdom, you help others AND build credibility authentically.

If you’ve been reading my blog for any length of time, you probably know that I do not believe in new year resolutions. And, I am not really convinced that goal setting, even marketing goals, is always the best thing, either. (Research has proven this.)

But, I do believe in strategy, clarity, planning and focus. Each year I pick a word, One Word to focus on. No matter what I am doing, I think about implementing that word, in every way I can.

For example, a few years ago my “one word” was “Care.” When I think about expressing care for my clients and readers, it shows up in the quality of my work:

  • I care if my blog has high quality, relevant content that helps readers
  • I care if I stay in touch more frequently with clients and offer to help them out
  • I care if I reach out on social sites more often to share good ideas
  • I show that I care when I ask more questions and listen better to friends and family

If I really do care, I want to get my marketing message heard by more people. It’s not about selling, it’s about being of service.

Last month Kris and I spent some time interviewing clients. We really wanted to know how we can best be of service. (Sometimes it’s hard to keep up with all the social media and content marketing channels available, especially in the always shifting future.)

What we learned is that while business continues to improve for our clients, their 6 big content marketing struggles are:

  • How to get found
  • How to grow readership
  • How to start a blog
  • How to blog
  • How to use social media
  • How to send out an electronic newsletter

What about you? Are these the biggest challenges you face with your content marketing?

If we weren’t able to connect with you, and you have other questions about content marketing, writing on the web, or creating an ebook, please let us know. Send us an email: or

For the next few months, we’ll spend time focusing on these areas, and make sure that we can offer you good, useful information that can help you get found, get known, and get clients.

Oh, and happy new year, or as they say here in sunny Mexico, Feliz año nuevo!

How to Blog for Your Business Using Personality


Do you know how to blog for your business using personality yet remaining professional? No, seriously – there’s an ongoing trend to be personal with blogs. I see it everywhere – blogs, email, newsletters. If you’re writing for business, you want to connect with your readers by using personal stories. But how much is too much?

Rohit Bhargava’s written a whole book about this, filled with examples of how companies are successfully using personalities to market their business products and services: Personality Not Included.

This is an important skill to master when it comes to writing a business blog that attracts readers yet keeps a professional brand. Where do you draw the line when it comes to sharing personal stories? Read More→

Don’t Fall Prey to Auto-Feeds:
Your Blog Posts Deserve a Personal Introduction

Social MediaMany people who fell prey to the Auto-feed short-cut introduced by Facebook found that it did much more harm than good. And it’s understandable why they did it: how can you have time for social media, when you struggle with creating consistent, relevant blog content?

While it may have saved time initially, there were costs in the long run. The same is true for auto-feeds to LinkedIn, Twitter, and all the other social media sites. Although this seems like a good idea, it may do you more harm than good.

Here are 4 reasons why you should NOT automatically feed your blog posts into these social media sites: Read More→

Content Marketing: How do you know if it’s working?

different people on 3d abstract stairsHow do you know if your content is working for you? Everybody says they want more traffic, but quite frankly, traffic stats leave me scratching my head and saying “Okay, that’s nice…and so what?”

Maybe it’s because I’m not an analytical type, I prefer big picture thinking and gut feelings and intuition. But if I had a metric I could look at and be able to tell if my content is working, i.e. having an impact on readers, then maybe I’d become more analytical.

You know how those yearly physical exams give you a print out of your lab test and tell you if you’re in the “normal” range or not? Why can’t we have a report for our blogs? Or for e-newsletters? Or for overall Web content marketing?

On Monday mornings, for example, you log into your “Content Marketing Impact” account and get a free print out of how well your content has impacted readers:

  • Blog…82%
  • E-newsletter …75%
  • Articles…56%
  • Landing pages…
  • White Paper…
  • Free Report… etc. etc.

Read More→

How to Become a Pinterest Warrior

PinterestWarriorAre you using Pinterest effectively?

Although you may have made excellent written content a part of your marketing strategy, it’s important to remember that there is more to social media than just writing a great post or article. In fact, one of the most important aspects of social networking is much more visual and not as textual as you might think.

The most popular shared items across all social networks are pictures, which shouldn’t be too surprising, given how many images we see on the web in a day. If you want your content to be not only seen but shared, it will be important to consider making image sharing a significant aspect of your game plan. Where should you start? Well, with Pinterest of course! Read More→

E-Newsletter Review: Is There Something Wrong?

How’s your e-newsletter? You may be doing all the right content marketing things (e-newsletter, blog, social media, articles, etc.) and still not get good results (get found, get known, and get clients!)

If all you’re doing is publishing good information, without personality, without offers, what’s the point? Last week I asked which was best for marketing: blogs, social media or e-newsletters.

I have written a “Shortcuts” list of questions to ask yourself when planning your e-newsletter and you can access it for free here.

I shared many positive comments on the benefits of sending newsletters. I also received an email from a client who lamented the poor results from her emailed newsletter. After a year she reported:

  • No new clients came to her after reading it
  • No new sign-ups were happening (or were rare)

She asked what she was doing wrong. Here were some of her questions, followed by my answers. This would be a good time to check your own e-newsletter for opportunities for improvement. Read More→

Content Marketing Graphic:
What’s Missing in this Visual?

Content-Marketing-StepsI ran across this great slide share about how content marketing works on Vizedu from Sandeep Arora, but there’s something missing. Don’t get me wrong, I love this explanation of what content marketing is, how it works, and the difference from traditional marketing.

In order for your readers to find you, read your content, and remember you, you’ve got to grab their attention, spark an emotional engagement, and get them to take action.

How do you do this? Read More→

Out-of-Office: 4 Time-Saving Social Media Tips to Keep Connected

How can you use Social Media tips when you’re away from the office for a week?

What can you do to stay in touch with your clients when you’re out of town on a trip or vacation? I’ve been playing hooky: I went to a tennis ranch in Texas where we played tennis six hours a day. I was able to schedule publishing on my client blogs ahead of time, but my own blog suffered.

The good news is that it got me thinking about shortcuts and what can be done to extend your reach of online content marketing using social media tips.

Many of my readers are busy professionals who don’t have a lot of time. The danger of sites like Twitter, Facebook and LinkedIn is that they can suck you in and spit you out hours later… and time is money.

For those of you who have the bare minimum of time, and still want to get results, here are a few social media tips. Please feel free to join in and add other tips in the comments section. I must be doing something right: these tips have resulted in new clients directly from Twitter, Facebook and LinkedIn. Read More→

Blog Writing Tips: How to Become Productive and Prolific at Those Tasks You Hate

Manage-Your-TimeHow can you develop more productive blog writing habits? When are you going to stick to your content marketing calendar? What’s it going to take?

I know many small business owners who purposely procrastinate on writing and finance tasks they hate. Are you one of these professionals who work better when you have too much to do and not enough time to do it in? Think about it. Read More→