Tag Archive: content marketing tips

Content Marketing with Blogs: Online Persuasion

Tweet Want to know more about online persuasion and how you can write content that gets results? Here’s a quick one minute video promoting my Content Marketing with Blogs ebook. The e-book formatting and design was done by my son-in-law, expert graphic designer and creative genius, Scott Krakoff. Tell me what you think… If you haven’t downloaded it…

How Content Marketing Works on Pinterest

Tweet For a social media site to truly step into the spotlight, it has to have something special. Pinterest is one show-stopping sharing site that has taken the Web world by storm. A study done by Shopify, shows the growth of this site is better than Facebook and Twitter at the same point in their…

Social Media: 3 Things Teenagers Can Teach Business About Getting It Right

Tweet It seems that the younger the employee, the more frequently they use social media. While it is still relatively easy to find baby boomers who have no social media accounts, it’s tough to find a millennial without at least one online profile. Tougher still is finding a teenager who is not connected on Facebook and…

5 Content Marketing Questions:
Get Readers to Take Action

Tweet What will make your web readers take action or not? Content marketing isn’t successful without results. So when writing a blog post or a web page, keep these key questions in mind. You want to inspire readers to pick up the phone, click here, sign up, register, or remember your brand. Here’s a final…

5 Content Marketing Questions: #1 What’s the Problem?

Tweet In a previous post, Writing Web Content that Gets Results: Questions, I reviewed the basic rules of writing web content. In this post, we’ll explore the 5 content marketing questions that will help you organize and simplify your web page and blog writing by asking 5 important questions: What is the problem (pain, predicament)? Why…

Edit Your Content: 12 Things NOT to Miss

Tweet Here’s a checklist for editing your blog content before you publish. For any content that is vitally important, i.e. sales content or articles delivered to clients, I use Barbara Feiner, a professional editor. She not only corrects errors, but evaluates for clarity and flow. But for blog posts and everyday content creation, I put on…

Blogger’s Block: Writing Tips to Get “Unstuck”

Tweet What do you do when you’re stuck and can’t write on your blog? Here are some blog writing tips. I diagrammed them out. It’s the rainy season here in Mexico – a great time to do a lot of reading and writing.  At least, that’s what one would think…But…I’m having trouble.  I’m stuck.  I’ve…

How to Start a Blog Serial Writing Project

Tweet  If you’ve been reading my blogs for any length of time, you know about my problem with writing:  I love to write, and I can write too much.  Anyone with a doctorate suffers from the same disease. Dissertation-itis. Nobody has time to read all those words anymore, especially not online. Then, at some…

Content Marketing Tips: Find Your Online Voice

Tweet How do you find your voice and create your brand story so that readers are inspired and emotionally triggered? How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results Register to get the…

Content Marketing: Connect the Dots and Drive Results

Tweet How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? Ahhh, that’s what I’ve been trying to figure out for the last 12 years. In the World Wide Web, there often seems…