Through the magic of functional Magnetic Resonance Imaging (fMRI), neuroscientists are able to look inside the brains of consumers while reading marketing messages. Copywriters and content marketers have been telling us for years how important it is to address the “what’s in it for me” filter in consumers’ minds. Really Big News: They’ve found this…
Blogger’s Block Strikes Blog Squad…Blogger Bites Back
Grrrrr… I’m going nuts. This hasn’t happened in a long time. I’ve been sitting at the computer for the last 2-3 hours wondering what to write about. I’m the gal who says blogging is easy, 1-2-3, done in 20 minutes. I admit lately it’s been taking me more than hour to post. Some days longer….
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