Tag Archive: content marketing with blogs

5 Pinterest Pinning Tips: Don’t Be a Pinhead

Written by in Attracting Clients, How to...Tips, Social Media Stuff
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Don’t Be a Pinterest Pinhead 5 etiquette tips for pinning on the world’s favorite social pinboard It’s true that Pinterest is fun—designed to be a simple, beautiful way to pin all your favorite ideas, products and places on the Web—but it’s also true that it’s powerful. With a registered user base that includes over 10…

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Content Marketing: Stories are Key

Written by in Brain Based Content Marketing, Content Marketing, How to...Tips, Story Telling
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If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. Memory formation happens in two ways: 1.  You say or do something that makes an emotional connection. 2.  Something happens that closely resembles a previously established emotional connection. What results is a neural network of associations that get triggered by a hot-button stimulus….

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Online Persuasion: Seeing Through the Eyes of Customers

Written by in Attracting Clients, How to...Tips, Online Marketing, Online Persuasion
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There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. And that shift means a different mindset. Not too long ago I came across a great blog post. There was a picture of a pair of glasses lying on a bench with this caption: Don’t you wish you…

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Business Blogs and the Parisbas Tennis Open

Written by in Attracting Clients, Getting Read, Writing Great Blog Content
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Is your blog like my tennis, a hit or a miss? Are you writing posts that are clear winners for your readers? Are you serving valuable, relevant content within the lines of your readers’ needs? This week I’m watching the world’s best players battle it out on the courts at the Parisbas Tennis Open in Indian Wells,…

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The Naked Blog: Dress Up Your Words

Written by in Content Marketing, On Writing Better, Writing Great Blog Content
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What can you learn about blog writing and content marketing from the theater? As I’ve mentioned before, I’ve attended local theater productions, including performances on The Naked Stage. (Photos courtesy Stuart Miles) If you’re not familiar with this kind of theater format, the actors read their lines, sitting on stools, dressed in black, without benefit of costumes, scenery, makeup,…

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5 Ways to Get Readers to Respond

Written by in About Blogs, Content Marketing, Online Marketing
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You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Here’s a guest post from Chris Peterson at Straight North integrated marketing services in Chicago. 1. Your Blog as an Interactive Tool…

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Content Marketing Tip: Start with Ready-to-Publish Articles

Written by in Attracting Clients, Content Marketing, Writing for the Web
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Content marketing is easier when you can outsource some of the writing and researching to qualified writers. A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. For example, as a former executive coach and psychologist, I write for other coaches and consultants who are…

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Business Blog: 4 Reasons to NOT Write Your Own

Written by in About Blogs, Content Marketing, Managing Your Ezine & Blog Tasks
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Guest post by Adam Kosloff. You’re swamped. You barely have time to scan the headlines of your favorite news feeds. Probably the only reason you clicked on this article was to check out whether it might provide instant value to you. Can this article save you time and/or money and/or hassle? Hopefully, it can. And not…

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Neuromarketing Research: 3 Keys that Trigger a Buying Decision

Written by in Brain Based Content Marketing, Online Marketing, Online Persuasion
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The study of the buying decision process, or neuromarketing, has had a tremendous impact on content marketing. More brands are being studied in laboratories around the world as consumers are being hooked up to brain imaging machines, fMRI, EEG and other devices so that they are monitored while they read marketing messages and make decisions. Neuromarketing is extremely…

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5 Reasons Content Marketing is Getting Harder

Written by in Attracting Clients, Content Marketing, How to...Tips, Online Marketing, Writing Great Blog Content
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I hate to be a purveyor of gloom, there’s too much of that around these days. But I’ve been thinking about this and want to share my thoughts with you. Here are some reasons content marketing is getting more challenging. There exists: A shift away from focusing on your products and services (what you know…

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