Archive for content marketing with blogs

Business Blogging Time-Saving Tips for You (and Your Cat)

When it comes to business blogging, how do you save time and still get results? How do you make blog tasks so easy your cat could do it?

It’s the dog days of summer but around our house that expression isn’t acceptable. Doodles and Buster would have a cat fit. Here in Mexico we’re in the rainy season, when the heat of the Summer is tempered by the cool nightly rains. Which brings our year-round average temp to a mild 73.  Not bad when you’re a tennis enthusiast and enjoy time outdoors.  Which is why it’s even more important to me to save time when blogging.

Over the years I’ve purr-fected my blogging system. And as a thank-you to all my content marketing blog clients (shout out to all my new and renewing content subscribers who took advantage of our sale last week), I want to share it with you all. Plus I figure it will be good Kitty Karma – maybe it will even help keep the cats off Facebook. They want their own pages now… Read More→

SEO and Content Marketing: A Love Story

Once upon a time, SEO met up with Content Marketing, fell in love, and vowed to never separate, to always work together in harmony.

Anyone who’s been around the ‘Net a while understands a little about optimizing content so that the search engines can index it according to topic and relevance to readers. About ten years ago, someone decided to give a name to the type of marketing that occurs that involves the creation and sharing of media and publishing content in order to acquire and retain customers: Content Marketing. How do the two differ and how are they alike?

This week, I invited Jack Dawson of webfia.com. to share his insights on working with SEO and CM together instead of separately.

Where and How They Met

There are many techniques that make up internet marketing, two of which include search engine optimization (SEO) and content marketing. SEO has been around for quite some time, more than a decade at least, while content marketing has only gained popularity in the last few years. Read More→

5 Key Elements for Your “About” Page:
How to Tell Your Story

About-Page-My-StoryWhen’s the last time you updated your bio on your About page on your blog or website?

Smart bloggers know that this is one of the most visited pages: People want to know who’s behind a business. Personalities count. Yet many blogs and sites have a standard resume written in the third person, boring as all get-out.

Certainly client lists are important. But so are you. An About page is an important content marketing opportunity. Tell your story, your real story. If you are the sole author of your blog, write it in the first person. Read More→

Secrets of Busy Bloggers:
4 Social Media Time Savers

Social Media BloggingMany of my readers are busy professionals who don’t have a lot of time for blogging or social media. But marketing is vital, especially if you’re growing a business, want to get found, get known, and get clients.

For those of you who have the bare minimum of time, and still want to get results, here are a few social media tips and tricks I’ve used. I must be doing something right: these tips have resulted in new clients directly from Twitter, Facebook and LinkedIn.

1. Use social media.

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5 Best Business Blog Goals for 2015-
And 5 Steps to Get You There

Achieve the BestWhat goals have you identified for your blog and website for 2015? Have you created a map to help you reach your goals?

It’s true, I don’t believe in making new year’s resolutions.  But after 15+ years working with executive coaches and consultants, I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients; it will improve how you show up on the Web.

I’ve found that many professionals are vague when it comes to setting their business blog goals. They haven’t clearly identified their expectations, or what they want their blog to do for their business. If you fall into that category, and you haven’t identified your goals (or you want to refine the goals you’ve set), consider this checklist: Read More→

Top 5 Content Marketing Blog Aggregators

5 Best BlogsHave you created a list of your top 10 blogs?  If not, you’re missing out on opportunity to improve your search rankings.  It’s easy, smart and can help your business blog get inbound links.

I’ve talked about creating your own Top 10 lists before, and it still makes sense, even more so given the way SEO works today. Besides providing valuable, relevant information for your readers, you also: Read More→

Scannable Blog Posts:
Is Your Web Content Worthy of a Once Over?

Business-Blogging-Content-MarketingIs your web content worthy of a once over? Do your readers find it attractive – that is, easily scannable and interesting? If not, you are missing opportunities to connect with your readers and make a lasting impression.

Last week I posted that quality web content is short, sweet, smart and funny. Here is a great example that I found over on toprankblog.com, and I want to share it with you: Read More→

A Quiz: Test Your Content Marketing and Blog Writing Knowledge

A Quiz: Test Your Blog Writing KnowledgeQuality blog posts are key to your business getting found on the Web. While that may sound obvious – (“Of course, why would I write something ho-hum boring?”) it’s harder than you might think. Not everyone agrees on what quality content is.

Quality content scores high with readers, your target clients, and with search engines. If you want to get found, get known and get clients online, you need to write and publish quality blog posts that resonate with your readers.

Two weeks ago I posed the question, “what makes you mad?” This can be a great first step in uncovering a hidden drive – what motivates you. It can also help identify what drives your readers; what content resonates with them. Read More→

The ABC’s of Great Blogging:
Be Original and Offer Insight

Image of young pretty woman changing realityWhen it comes to content marketing and great blogging, insight and originality rules.

According to the authors of Content Rules:

“Produce great stuff, and your customers will come to you. Produce really great stuff, and your customers will share and disseminate your message for you. More than ever before, content is king! Content rules!” ~ Ann Handley and C.C. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. 2011).

This works, but it’s a lot of work. If you’re a coach, consultant, or service professional, say a doctor, therapist, lawyer, financial adviser, or health expert, you need to create content that will help your clients. You need to become a trusted resource for insights, and a go-to curator of tips and information to be helpful to people who are interested.

And you need to create strong feelings around your published content so that people will take action and keep coming back. You need them to subscribe, to sign up, to download, to ask you questions and engage with you so they become clients when they are ready. Read More→

The ABC’s of Business Blogging:
How to be Heard above the Noise

Concept Vector Graphic- Leader & Workers Talking(speech Bubbles)Let me ask you a couple of questions about your business blogging. When you’re competing online with other experts in your field, what makes you stand out? How are your prospects (and clients) finding you among all the other blogs and sites online?

Independent professionals who use the Web for marketing their services can learn a lot from big businesses with big budgets. They hire professional writers to create compelling headlines and creative content to attract audiences to their sites. You can too.

It’s not expensive, but it does require some creative thinking. Here are some tips for good business blogging, simplified, as simple as ABC.

The ABC’s of Great Blogging

A. A great headline
B. Be original and offer insight
C. Create shareable content – Don’t be a bore

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