Tag Archive: content marketing with blogs

5 Ways to Get Readers to Respond

Written by in About Blogs, Content Marketing, Online Marketing
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You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Here’s a guest post from Chris Peterson at Straight North integrated marketing services in Chicago. 1. Your Blog as an Interactive Tool…

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Content Marketing Tip: Start with Ready-to-Publish Articles

Written by in Attracting Clients, Content Marketing, Writing for the Web
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Content marketing is easier when you can outsource some of the writing and researching to qualified writers. A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. For example, as a former executive coach and psychologist, I write for other coaches and consultants who are…

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Business Blog: 4 Reasons to NOT Write Your Own

Written by in About Blogs, Content Marketing, Managing Your Ezine & Blog Tasks
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Guest post by Adam Kosloff. You’re swamped. You barely have time to scan the headlines of your favorite news feeds. Probably the only reason you clicked on this article was to check out whether it might provide instant value to you. Can this article save you time and/or money and/or hassle? Hopefully, it can. And not…

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Neuromarketing Research: 3 Keys that Trigger a Buying Decision

Written by in Brain Based Content Marketing, Online Marketing, Online Persuasion
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The study of the buying decision process, or neuromarketing, has had a tremendous impact on content marketing. More brands are being studied in laboratories around the world as consumers are being hooked up to brain imaging machines, fMRI, EEG and other devices so that they are monitored while they read marketing messages and make decisions. Neuromarketing is extremely…

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5 Reasons Content Marketing is Getting Harder

Written by in Attracting Clients, Content Marketing, How to...Tips, Online Marketing, Writing Great Blog Content
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I hate to be a purveyor of gloom, there’s too much of that around these days. But I’ve been thinking about this and want to share my thoughts with you. Here are some reasons content marketing is getting more challenging. There exists: A shift away from focusing on your products and services (what you know…

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5 Content Marketing Questions:
Get Readers to Take Action

Written by in Content Marketing, How to...Tips, Online Persuasion, Writing for the Web, Writing Great Blog Content
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What will make your web readers take action or not? Content marketing isn’t successful without results. So when writing a blog post or a web page, keep these key questions in mind. You want to inspire readers to pick up the phone, click here, sign up, register, or remember your brand. Here’s a final note…

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5 Content Marketing Questions:
#3 What’s Possible?

Written by in Content Marketing, How to...Tips, On Writing Better, Writing for the Web, Writing Great Blog Content
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In Maria Velosa’s Web Copy That Sells book, there is a 5-step blueprint for writing on the Web. This is really what content marketing is all about. When you answer the following 5 questions, your writing tasks are simplified and your copy becomes clear. What is the problem (pain, predicament)? Why hasn’t this problem been solved? What…

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5 Content Marketing Questions:
#2 Why Hasn’t This Problem Been Solved?

Written by in Content Marketing, How to...Tips, On Writing Better, Writing for the Web, Writing Great Blog Content, Writing Great Copy
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In a previous post, 5 Content Marketing Questions: #1 What is The Problem?, I reviewed the content marketing questions that help you organize and simplify your Web writing by asking 5 important questions: What is the problem (pain, predicament)? Why hasn’t this problem been solved? What is possible? What is different now? What should you do now? Question #2, Why hasn’t this…

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5 Content Marketing Questions: #1 What’s the Problem?

Written by in Content Marketing, How to...Tips, Online Persuasion, Writing Great Blog Content, Writing Great Copy
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In a previous post, Writing Web Content that Gets Results: Questions, I reviewed the basic rules of writing web content. In this post, we’ll explore the 5 content marketing questions that will help you organize and simplify your web page and blog writing by asking 5 important questions: What is the problem (pain, predicament)? Why hasn’t…

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Writing Web Content that Gets Results: Questions

Written by in Content Marketing, On Writing Better, Writing for the Web, Writing Great Blog Content, Writing Great Copy
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The rules haven’t changed, but it’s surprising how many people start writing web content without regard for the basics. Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web. Content marketing is a buzz word not just because…

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