Tag Archive: content marketing with blogs

5 Content Marketing Questions:
Get Readers to Take Action

What will make your web readers take action or not? Content marketing isn’t successful without results. So when writing a blog post or a web page, keep these key questions in mind. You want to inspire readers to pick up the phone, click here, sign up, register, or remember your brand. Here’s a final note…

5 Content Marketing Questions:
#3 What’s Possible?

In Maria Velosa’s Web Copy That Sells book, there is a 5-step blueprint for writing on the Web. This is really what content marketing is all about. When you answer the following 5 questions, your writing tasks are simplified and your copy becomes clear. What is the problem (pain, predicament)? Why hasn’t this problem been solved? What…

5 Content Marketing Questions:
#2 Why Hasn’t This Problem Been Solved?

In a previous post, 5 Content Marketing Questions: #1 What is The Problem?, I reviewed the content marketing questions that help you organize and simplify your Web writing by asking 5 important questions: What is the problem (pain, predicament)? Why hasn’t this problem been solved? What is possible? What is different now? What should you do now? Question #2, Why hasn’t this…

5 Content Marketing Questions: #1 What’s the Problem?

In a previous post, Writing Web Content that Gets Results: Questions, I reviewed the basic rules of writing web content. In this post, we’ll explore the 5 content marketing questions that will help you organize and simplify your web page and blog writing by asking 5 important questions: What is the problem (pain, predicament)? Why hasn’t…

Writing Web Content that Gets Results: Questions

The rules haven’t changed, but it’s surprising how many people start writing web content without regard for the basics. Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web. Content marketing is a buzz word not just because…

Edit Your Content: 12 Things NOT to Miss

Here’s a checklist for editing your blog content before you publish. For any content that is vitally important, i.e. sales content or articles delivered to clients, I use Barbara Feiner, a professional editor. She not only corrects errors, but evaluates for clarity and flow. But for blog posts and everyday content creation, I put on my…

7 Blog Writing Steps BEFORE You Check for Keywords

This is a little story I share with new blogging clients who get hung up about keywords. One client in particular (let’s call him Ted) had written about 10 blog posts which were saved as drafts because he was worried about keywords. Let me say that there’s a learning curve involved in writing for your…

Say NO to Auto-Feeds:
Your Blog & Facebook, Social Sites

Today’s guest post is written by Christine Buffaloe, of Serenity Virtual Assistant Services, a great resource for social media know-how, for Facebook, LinkedIn and Twitter. Many people who think they don’t have time for social media use applications that automatically feed their blogs into Facebook, Twitter and LinkedIn. Although this seems like a good idea,…

Writing Great Blog Content: Painful?

Rich Brooks of Flyte Media says that writing content is painful, and compares it to having dental work without novacaine! What do you think? For me, writing – whether for my blogs, website, my email broadcasts and newsletters – is more like getting my teeth cleaned: it can be painful, but then you come out with…

How to Avoid Problems with Hyphens and Dashes…

Have you ever encountered this problem when blogging or writing content marketing? Because of the informal nature of writing on a blog, or for online ezines, people now write like they speak – you know what I mean? Instead of commas or semi-colons, everyone uses dashes to interject phrases – just like the way we…