Archive for Content Marketing

Success Secrets of a Writing Career:
WOOT & WOOF

AuthorAttitude Nina Amir 226x300 Success Secrets of a Writing Career: <br>WOOT & WOOFSome say success for a writing career is a question of attitude. You simply put on your super-hero cape and think positively… I say ‘hogwash!’ Thinking doesn’t drive results.

There is no secret ‘law of attraction’ for achieving a writing career. A success mindset helps you tap into energy, but unless you get into action, all you’ve got are dreams.

Dreams come easy for writers, too easy. Take any writing assignment, either for yourself, your own business, blog, or ebook, or one for a paying client. Chances are, you’ll spend as much time dreaming about the piece as you will actually writing it.

Recently I read a good post about “The 5 Qualities You Need to Successfully Self-Publish Your Book,” by Nina Amir on The Future of Ink blog. She suggests adopting an “author attitude” of WOOT, from The Author Training Manual.

This clever acronym suggests five attitudes for successful writers: Read More→

How to Make Yourself Blog When You Just Don’t Feel Like Blogging

bigstock boom 400058381 300x216 How to Make Yourself Blog When You Just Dont Feel Like BloggingHere’s a tip for how to make yourself write a blog post when you’re totally uninspired. Use other people’s inspiration to motivate you.

For example, take a look at what you’re reading on the Web right now. If it’s good enough to catch your interest, maybe you can use that spark to create something new for your readers?

Here’s how I went from barely awake blog procrastination to publishing this morning.

You can tell a lot about a person just by reading the titles of the web pages they’ve got open. Right now I’m reading posts on Harvard Business Review:

  1. “How to Make Yourself Work When You Just Don’t Want to”
  2. “The Daily Routines of Geniuses”
  3. “Stop Trying to Control People or Make Them Happy”

And one on Hubspot: “12 Inspirational Writing Tips from History’s Greatest Authors.” Read More→

Key Content Marketing Strategy: Answer Readers’ Questions

bigstock What You Need To Know 40622695 300x200 Key Content Marketing Strategy: Answer Readers Questions Does your website answer readers’ questions? This is a key element of a smart content marketing strategy. You must devote a few key content pages to answering readers’ questions about your business products and services.

Otherwise you’re not helping them solve their problems. You won’t keep visitors on your site for long; it will be “click and bye-bye.” Read More→

How to Research Content
for Your Expert Ebook

bigstock Marketing concept book Gears 59934188 300x225 How to Research Content <br>for Your Expert EbookHow should you research content in order to write your expert ebook? This is a huge question for most writers, and a major reason why some ebooks never get written or finished.

The field of online research methods is new and expanding rapidly. Using social media is a new opportunity for gathering information, but it’s complex and time consuming.

In some ways, research has never been easier. The Web is a goldmine. But it’s also a sink hole into which many writers fall, never to be seen again. Some writers die from an overdose of information, others simply disappear and give up, telling themselves there’s simply too much already written. Read More→

Ebooks for Experts: 10 Questions to Ask Before You Write

Shortcuts Expert Ebook Ebooks for Experts: 10 Questions to Ask Before You WriteI’ve been blogging recently about how experts need to publish their own ebooks as part of their strategy to get found, get known, and get clients through online content marketing.

Here are 10 questions to ask yourself before you write a single word of your expert ebook:

Download the questionnaire here: www.Ebooks4Experts.com.

Over 10 years ago, professionals started using blogs to communicate to clients. As co-founder of The Blog Squad, I proclaimed blogs to be ‘the best darned marketing tool on the planet!’

To some extent they still are, but the key for experts is to excel with quality content. A blog is only one channel for online content marketing, along with social media networking sites. Another key communication channel is publishing expert ebooks. Read More→

Expert Ebooks: Relax and Write

Suit and Tie Writing 225x300 Expert Ebooks: Relax and WriteIf you want to write well, you’ve got to strip down and get real: write relaxed. Nobody wants to read an expert ebook if your words are wearing a three-piece suit and a tightly buttoned shirt and tie.

Too many executives who want to write an expert ebook are in love with syllables, syntax and sycophants. When you write words to impress, you don’t write well. You don’t impress.

Instead, relax and write. Take off the tie, relax and write as authentically as possible using words any high school student can understand. You’ll impress many more people and get your message heard by those who actually need your wisdom.

Highly educated readers can sniff out academic or business jargon and won’t be impressed but simply annoyed. Even geniuses like things spelled out for them in clear language. Leave them some room to think about big ideas, not wade through your big words.

I’m not suggesting “dumbing down.” It actually takes intelligence to write clearly so that anyone can understand.

Less educated readers like being invited to understand complexities with easily accessible words and sentences. Don’t leave them out by using insider terms, acronyms, and cryptic allusions.

In the work I do with executive coaches and consultants, they often become so entrenched in industry-specific business jargon, they aren’t clear to a global audience of working people. When seasoned professionals want to write their book, what may seem common sense to them isn’t clear to the world at large.

This is where an experienced editor and writing coach can help. Often, the pre-work to writing an ebook hasn’t been done.

What I call the “pre-work” to writing an expert ebook is becoming clear not only about the desired message, but clear about who you’re are writing for:

  • Who are your readers?
  • What problem or pain can you fix?
  • How will you change your readers’ lives for the better?
  • What’s in it for them?
  • What’s your message and what do you want them to do?

If you’d like to learn more, I’ve prepared a 10-question worksheet that will help you get started writing your expert ebook. You can get it (free) by going to www.Ebooks4Experts.com and requesting it.

6 Ebook Writing Tips from Expert TED Speakers

book planning 300x198 6 Ebook Writing Tips from Expert TED SpeakersHow can you craft a great expert ebook using the same tactics of expert speakers with fascinating video presentations on TED.com?

I’ve been reading Jeremy Donovan’s excellent book, How to Deliver a TED Talk, and gathering tips on how the experts do it (see my previous posts here and here.) Here are three more ebook writing tips from good speakers:

1. Build the ebook content and transitions. We more easily remember concepts when they’re delivered as three examples or elements. This progression helps you stay focused writing your ebook, and more importantly primes the readers to remember your message.

This can be as simple as: Read More→

How to Write an Ebook as Good as a TED Talk

Write a book 200x300 How to Write an Ebook as Good as a TED TalkWhat if you could write an expert ebook using the same riveting tactics used by TED.com speakers that earn them millions of views?

I’ve been viewing some fascinating videos on TED.com, scanning them for tips on how to write a good story. And I’ve read How To Deliver a TED Talk, by Jeremy Donovan.

At some point in your professional career, you’ll likely be inspired to write and publish a book, whether for potential customers, colleagues or to spread your message to a global audience. Your ability to persuade others through  written words will contribute greatly to your book publishing success.

What can we learn from TED Talks about writing an expert ebook? Here are a few key elements from Donovan’s book: Read More→

2 Writing Tips for Expert Ebooks from TED Talks

TED 300x129 2 Writing Tips for Expert Ebooks from TED TalksI’m a big fan of the 20-minute video talks from experts on TED.com.

Just think about this: If more people wrote expert ebooks like these riveting presentations, their books would be easier to read and deliver more memorable information. In this post, I suggest a couple of writing tips culled from these great presentations.

In case you’re not familiar with TED.com, here’s the skinny. Originally focusing on technology, entertainment and design—hence, the initials—TED Talks feature remarkable experts in diverse fields with revolutionary ideas.

TED Talks are truly inspiring. As some of the most viewed speakers in the world, they showcase their high-level presentation skills—a seamless blend of intelligence, entertainment and persuasion.  These speakers provide jaw-dropping stories you’ll be talking about for weeks.

TED’s growing global audience is testimony to the success of their mission, “Ideas Worth Spreading.” Since June 2006, the talks have been offered for free viewing online. Read More→

Easy to Make Ebook and Blog Writing Mistakes

Writing Pen 300x200 Easy to Make Ebook and Blog Writing Mistakes

Here’s why it’s so easy to make these common ebook and blog writing mistakes:

Many small business professionals with a business blog are keenly interested in getting their message out there, and don’t care so much in writing “properly.”

Younger people, in particular, like to write like they talk. Speech can be a great way to convey personality. It’s more like jazz rather than a sonata.

When people use a lot of verbal expressions in online content, however, their readers have to work harder to understand the message.

Blog writing with a conversational tone is good for connecting with people, for sure. You should, however, make a concerted effort to follow grammar and writing rules that make your blog easier to read. Read More→