Tag Archive: Content Marketing

5 Ways to Get Readers to Respond

Written by in About Blogs, Content Marketing, Online Marketing
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You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Here’s a guest post from Chris Peterson at Straight North integrated marketing services in Chicago. 1. Your Blog as an Interactive Tool…

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4 Content Marketing Goals for a Coach Website

Written by in Attracting Clients, Content Marketing, Writing for the Web
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How should content marketing be used on the home page of your website? What makes good website copy? More specifically, if you’re a professional service provider, like an executive coach, a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads? No matter what business you’re in, your…

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A Checklist for 2012 Content Marketing Plans

Written by in About Blogs, Attracting Clients, Content Marketing, How to...Tips, On Writing Better
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2012 Content Marketing – how did we get here so fast?  I’ve been reviewing my 2011 blog posts, email broadcasts, videos, and taking stock. I hope you’re doing the same, so you’ll get an idea of what’s needed for your own business in 2012. (Photo courtesy Rawich/FreeDigitalPhotos.net) Here’s a checklist for reviewing your 2011 content marketing results…

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Content Marketing Tasks: Practice Makes Progress

Written by in Brain Based Content Marketing, Content Marketing, Online Marketing, Writing for the Web, Writing Speeches
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If you’ve spent your career avoiding certain marketing tasks because you don’t think you’re any good at them, you struggle each time you try, and you end up with weak results, take heart. Persistence has been touted by poets for a reason. Your brain learns a lot each time you try something, even if you fail. If…

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Content Marketing Tip: Start with Ready-to-Publish Articles

Written by in Attracting Clients, Content Marketing, Writing for the Web
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Content marketing is easier when you can outsource some of the writing and researching to qualified writers. A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. For example, as a former executive coach and psychologist, I write for other coaches and consultants who are…

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When Business Blogging Works Too Well…

Written by in About Blogs, Content Marketing, Online Marketing
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Blogging for your business works like this: You blog about the problems you solve for your clients You get found on the Web by the people who need your services People get to know you, like you, trust you They email or call and hire you (photo courtesy ddpavumba) But then your business grows, you get busy,…

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Why Writing Like You Talk
Works Better for Your Brain

Written by in About Blogs, Content Marketing, On Writing Better, Writing for the Web
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Today’s guest post is by Barb Sawyers: Many experts who try to write their own content need to rewire their brains, to abandon the lessons drilled into them at school in favor of the more conversational approach that works better online. The good news is that they can evolve. Think about the conclusions of Dr….

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Basic Human Motivation: 4 Ways to Engage Readers

Written by in Brain Based Content Marketing, Content Marketing, On Writing Better, Online Persuasion, Writing Great Blog Content
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If you are writing content designed to persuade and influence, you need to know what makes people tick. (photo courtesy of digitalart/FreeDigitalPhotos.net) There are universal drives that are common in all human beings, across cultures, across the globe. When you create content that appeals to either of these four basic drives, you can’t help but engage the hearts…

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Content Marketing that Speaks to the Old Brain

Written by in Brain Based Content Marketing, Online Marketing, Online Persuasion, Writing Great Blog Content
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You get better results with your content marketing when you speak to the “old brain,” the one that’s also known as the primitive brain or the survival brain. Knowing how the brain works will help you write better as well as help you with presentations to influence others. There are a few principles to remember, and here’s…

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Entering the World of Social Media:
Better Late than Never

Written by in Content Marketing, Social Media Stuff
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(A guest post by Frank Anderson.) The younger generation is, without fail, the heaviest participant in social media. Born straight into the world of online dependency, the art of social media is considered just another common form of innate communication. (Image by Nutdanai Apikhomboonwaroot, freedigitalphotos.net) However, while Generation Y was spending their younger years amidst…

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