Tag Archive: converting readers to clients

Emotional Attention + Memory = Content Marketing

How do you write good blog posts that connect emotionally with readers and turn them into loyal fans? Oh, heck, that’s easy. All you have to do is: Grab their attention Get them emotionally engaged Make a memorable impact There you go, right? Easy-peasy. This is what you need to do whenever you write any…

Neuromarketing: This is your brain on advertising…

Neuromarketing is a concept based on fact plus a lot of assumptions — and it can easily evoke a little fear as well. It is true that the human brain responds to images and words, which is why advertising works. It hasn’t been that long since brain science has revealed what many of us suspected:…

Engaging Content: Start with Why

How do you write engaging content? How do you unlock the minds of your readers? What makes your blog writing effective? How do you create quality content that pulls in interested readers? How can you reach, attract, and make an impact? For that matter, how can anything you write or say actually work to market…

Writing Web Content: 5 Simple Steps for Results

Organize, simplify and get better results from your Web writing by asking 5 important questions: What is the problem (pain, predicament)? Why hasn’t this problem been solved? What is possible? What is different now? What should your readers do now? As you compose your copy, you should write out several sentences to answer each question….

The B2B Manifesto: Trust Building Comes First

How good is your “trust-building?” I just read this term in a new digital release: The B2B Manifesto, just published by Velocity Partners in the UK. Think about it. Before you can convert readers to clients, before you can get them to download your digital information and build your list, you’ve got to build trust….

Business Blogging: 4 Ways to Have Fun and Profits

(Vacation time, so here’s another guest post, this one by Susan Long,  freelance marketing consultant.) If you’re writing your blog for more than just fun, you’ve probably thought about how you can make some money from it. There’s plenty of ways you can make cash from your writing, and you might not have thought of…

Compelling Content: Pushing Readers’ Hot Buttons

How do you write compelling content that attracts and engages readers? Ahhh, that question again…(followed usually by how do you turn readers into buyers?) This is the job of good content marketing and the challenge for online professionals who write blogs, articles, and  web pages. First, let’s deal with the compelling content thing. Your content…

Online Persuasion: Seeing Through the Eyes of Your Customers

There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. And that shift means a different mindset. I saw a great blog post the other day. There was a picture of a pair of glasses lying on a bench with this caption: Don’t…

The Brain Science of Online Persuasion

What has brain science taught us about how people are persuaded to take action online? And, how can we use that wisdom when writing content that serves to market ourselves and our businesses? These two questions have been fueling my mental energy for the past few years. As a journalist-turned-psychologist, turned-online-content-marketer, you might imagine that…

Video: How to Create Great Sales Pages in WP

Here’s a quick video I’m  using to promote Suzanne Bird-Harris’ fabulous WordPress Sales Page Template.I love the image of the “web designer thief” that sneaks across the screen about half way through… Take a look, and if you haven’t downloaded the free audio interview and transcript we did together, go to PatsiPicksWPSalesPage.com and do so…