Tag Archive: Online Marketing

3 Networking Tips with LinkedIn Groups for Business

Written by in Content Marketing, Social Media Stuff
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LinkedIn is today to working professionals what Facebook was to college students when it first launched: a networking tool with a specific audience and purpose in mind. Facebook has since degenerated to an all-inclusive social media outlet for friends and family, but LinkedIn still retains its reputation as an online social networking service for the…

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4 Content Marketing Goals for a Coach Website

Written by in Attracting Clients, Content Marketing, Writing for the Web
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How should content marketing be used on the home page of your website? What makes good website copy? More specifically, if you’re a professional service provider, like an executive coach, a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads? No matter what business you’re in, your…

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When Business Blogging Works Too Well…

Written by in About Blogs, Content Marketing, Online Marketing
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Blogging for your business works like this: You blog about the problems you solve for your clients You get found on the Web by the people who need your services People get to know you, like you, trust you They email or call and hire you (photo courtesy ddpavumba) But then your business grows, you get busy,…

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Business Blog: 4 Reasons to NOT Write Your Own

Written by in About Blogs, Content Marketing, Managing Your Ezine & Blog Tasks
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Guest post by Adam Kosloff. You’re swamped. You barely have time to scan the headlines of your favorite news feeds. Probably the only reason you clicked on this article was to check out whether it might provide instant value to you. Can this article save you time and/or money and/or hassle? Hopefully, it can. And not…

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Basic Human Motivation: 4 Ways to Engage Readers

Written by in Brain Based Content Marketing, Content Marketing, On Writing Better, Online Persuasion, Writing Great Blog Content
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If you are writing content designed to persuade and influence, you need to know what makes people tick. (photo courtesy of digitalart/FreeDigitalPhotos.net) There are universal drives that are common in all human beings, across cultures, across the globe. When you create content that appeals to either of these four basic drives, you can’t help but engage the hearts…

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Neuromarketing Research: 3 Keys that Trigger a Buying Decision

Written by in Brain Based Content Marketing, Online Marketing, Online Persuasion
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The study of the buying decision process, or neuromarketing, has had a tremendous impact on content marketing. More brands are being studied in laboratories around the world as consumers are being hooked up to brain imaging machines, fMRI, EEG and other devices so that they are monitored while they read marketing messages and make decisions. Neuromarketing is extremely…

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Writing Web Content that Gets Results: Questions

Written by in Content Marketing, On Writing Better, Writing for the Web, Writing Great Blog Content, Writing Great Copy
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The rules haven’t changed, but it’s surprising how many people start writing web content without regard for the basics. Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web. Content marketing is a buzz word not just because…

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How to Avoid Problems with Hyphens and Dashes…

Written by in About Blogs, Content Marketing, How to...Tips, On Writing Better, Writing for the Web, Writing Great Blog Content
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Have you ever encountered this problem when blogging or writing content marketing? Because of the informal nature of writing on a blog, or for online ezines, people now write like they speak – you know what I mean? Instead of commas or semi-colons, everyone uses dashes to interject phrases – just like the way we…

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Social Proof: Are You Using Client Recommendations?

Written by in Attracting Clients, Content Marketing, Online Persuasion
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This weekend I got a call from a person who wanted to buy a subscription to executive coach articles to use for his newsletter. What sealed the deal? The testimonials from other subscribers. Recommendations, testimonials and client stories are a powerful persuasion tactic. It’s one of the key persuasion triggers that get people to take…

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Landing Pages: Get Readers to Take Action

Written by in Content Marketing, How to...Tips, Online Marketing, Pathway to Profits
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How do you get readers to take action? Short answer: a landing page. (Also known as a sales page, squeeze page) You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action….

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