Tag Archive: Online Marketing

Content Marketing Focus: Lessons from Steve Allen

Written by in About Blogs, Attracting Clients, Content Marketing, Online Marketing
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Tweet Having a hard time staying focused on your business content marketing? Focus-schmocus. Sometimes you start off doing one thing and end up an expert at something else. Life is like that. I look at content marketing as an experiment or adventure. Some things work well and you do more of them. Others, well, let’s…

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Online Content Marketing: Let’s Put the “We” Back Into Weblog

Written by in About Blogs, Attracting Clients, Content Marketing, Online Marketing, Social Media Stuff, Writing Great Blog Content
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Tweet I get calls from small business professionals who want to start a blog or an e-newsletter. They’ve usually invested money in a nice website, and then suddenly realize that something’s missing… like customers and leads! They’re genuinely surprised that with the money they spent on their website, no one is coming to see it,…

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5 Reasons to Hire a Content Marketing Writer for Your Business

Written by in Content Marketing, Writing for Others, Freelancing, Writing for the Web, Writing Great Blog Content
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Tweet “Content is king.” Bill Gates said it, so it must be true. Gates uttered this one-liner way back in 1996, but the flurry of updates to Google search algorithms during 2012 has ensured that his words still resonate. Most businesses (be they blog owners, start-ups, or established brands) now know that if they want…

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My Business Website: Content for Customers… or SEO?

Written by in Attracting Clients, Content Marketing, How to...Tips, Online Marketing, Writing for the Web
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Tweet Should my business website focus on keywords and getting search engine results? Or quality content for customers? Perhaps a more important question is “How do I make the most of each of my web pages so that my business and I get found, get known, and get clients?” The challenge: You want to make…

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Are Infographics Becoming Too Complex?

Written by in About Blogs, Content Marketing
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Tweet There’s no doubt that infographics are an extremely useful internet marketing tool, and as such, they’re becoming ever more commonplace when trying to gain new blog readers. There’s  no better way to attract new customers than with a clever graphic. The problem, however, is that we’re seeing more and more that are overly complex,…

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Blog Like Perez Hilton: 10 Ways to Bring Traffic to Your Blog

Written by in About Blogs, Content Marketing, Online Marketing
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Tweet The second-best thing about writing a blog is that you have an opportunity to express your opinions, thoughts, and viewpoints to the rest of the world. But the number one advantage to blogging is that it’s a meritocracy; in other words, anyone can be successful at it! Just look at Perez Hilton. He comes…

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How Content Marketing Works on Pinterest

Written by in Attracting Clients, Content Marketing, Online Marketing, Social Media Stuff
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Tweet For a social media site to truly step into the spotlight, it has to have something special. Pinterest is one show-stopping sharing site that has taken the Web world by storm. A study done by Shopify, shows the growth of this site is better than Facebook and Twitter at the same point in their…

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Social Media: 3 Things Teenagers Can Teach Business About Getting It Right

Written by in Attracting Clients, Content Marketing, Online Marketing, Social Media Stuff
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Tweet It seems that the younger the employee, the more frequently they use social media. While it is still relatively easy to find baby boomers who have no social media accounts, it’s tough to find a millennial without at least one online profile. Tougher still is finding a teenager who is not connected on Facebook and…

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SEO Basics for Small Business Professionals:
2 Steps Anyone Can Do

Written by in Content Marketing, How to...Tips, Online Marketing
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Tweet If you’re a small business professional, you may end up doing a lot of your website updating yourself. Without being a geek, you can take care of a few key elements of SEO basics to help prospects and clients find you online. This article explains the basics. If you’re not using search engine optimization…

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Social Business Success Starts at the Top

Written by in Content Marketing, Social Media Stuff
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Tweet Twitter is not just for kids. Smart business tweeters know that the social network is a great tool in promotion, brand recognition and customer interaction. The same goes for other social media sites – (Facebook, LinkedIn, Google+) the number of them growing by the day. (Image: FreeDigitalPhotos.net) Someone should send the boss a memo….

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