Archive for Online Marketing

Key Content Marketing Strategy: Answer Readers’ Questions

bigstock What You Need To Know 40622695 300x200 Key Content Marketing Strategy: Answer Readers Questions Does your website answer readers’ questions? This is a key element of a smart content marketing strategy. You must devote a few key content pages to answering readers’ questions about your business products and services.

Otherwise you’re not helping them solve their problems. You won’t keep visitors on your site for long; it will be “click and bye-bye.” Read More→

Research Before You Write an Expert Ebook

KDSuite 300x193 Research Before You Write an Expert EbookIf you want to write an expert ebook that sells well on Amazon, you need to research first to find out:

  • What’s already been published in your field of expertise?
  • What titles are selling well?
  • Where are the gaps in what’s already been published and what hasn’t yet been covered?
  • What do readers seek out the most?
  • What prices, what lengths, what covers are best?

I’ve been experimenting with ebook research software and I’m pretty impressed with what the developers have come up with. In particular, there’s a group of programs that can help Amazon authors get the information they need from Amazon sales: KDSuite.

KD Suites Programs 300x113 Research Before You Write an Expert EbookThis software has the ability to pull up data from ebooks in categories so you can compare sales info. It provides information on bestsellers, marketing, and keywords. There’s an additional program which creates ebook covers. Read More→

Your Business Blog Year 10: Is It Still Worth It?

Business blogging 300x225 Your Business Blog Year 10: Is It Still Worth It?Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content?

Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well? It’s a good question, particularly for small businesses, coaches and consultants who don’t have staff and a lot of time.

Publishing a quality blog requires time and effort. The average person needs at least two hours to complete all the tasks necessary for one blog post, and should be publishing 2-3 times a week.

Ten years ago, when I first started blogging I declared a blog to be “The best darn marketing tool on the planet!” It was if someone had handed me a microphone and people across the globe started hearing what I had to say. I started getting found online and boosted my business revenues exponentially.

But ten years later, there are a lot of ways to spread your word and publish quality content online. Communication is possible everywhere. Clients can be reached through Facebook, LinkedIn, Google+, Twitter – the list goes on. Read More→

Reasons to Attend the AuthorU Publishing Conference

AuthorU.org  Reasons to Attend the AuthorU Publishing ConferenceLike you, I’ve had some bad conference experiences. I’ve spent a lot of money to travel and sit in a freezing cold room for days to listen to experts with big egos. What I hate is when I expect to learn something and instead I’m asked to spend more money.

I’ve been pitched to buy a $5,000 weekend in a guru’s mansion, or to invest in a $50,000 mentorship program. Recently I heard of one such speaker who hired people to run to his table at the back of the room in a sign-up frenzy. Unsuspecting audience members were influenced by crowd behaviors.

So I’m picky now. I only attend conferences where I know and trust the organizer and expert speakers.

Recently a successful leadership coach asked me where to go to learn how he should write and publish his book. There are a lot of book publishing conferences to pick from. But only one I know will deliver high quality information from really helpful experts:

The AuthorU 2014 Extravaganza.  It’s May 1 – 3 in Denver and you can get details here. Read More→

6 Tips for Easy Ebook Promotion
with Social Media

SocialMedia freedigitalphotos.net  300x300 6 Tips for Easy Ebook Promotion <br> with Social MediaProducing expert ebooks has never been simpler, and promoting them has never been easier. Really? Yes, I did say “easier.”

Since social media has come into being, the way you promote your expert ebook is, in fact, a whole lot easier. It’s not just about promoting your ebook, it’s about promoting YOU! Yes, you are the expert, not the ebook.

In order to get your e-book in front of as many eyes as possible, you’ll need some patience, a plan and some creative ideas. Here are six tips to get you started:

1. Set Your Social Media in Motion

Just because you say you’re an expert, you have to have branded yourself as one. You should have a presence on social media and you have been active as well (if not, you’d better get moving.) If you don’t have time, hire a virtual assistant that is knowledgeable in the different platforms.

2. Set up Your Author Page on Amazon

Even if you’re working with a publishing house, make sure your own ‘house’ is in order. Yes, your Amazon house. Amazon is another social media site. You can go to Amazon Author Central to create your account. Once you have done that, you can feed your blog into your profile, add videos, books from your bibliography and reviews. Remember, it’s not about getting reviews, it’s about giving them as well. Your name will be associated with that review! Read More→

Start an Expert Ebook with an Outline:
11 Steps

Experts Stuart Miles 300x225 Start an Expert Ebook with an Outline: <br>11 StepsAre you an expert? Then you need to write and publish an expert ebook. Now. Before your field gets flooded with too many on the same topic (if it isn’t already). Trust me on this one.

Just as business blogs caught fire in 2004-2005, expert ebooks are what smart professionals use as a key marketing tool to get found, get known and get clients.

If you’re an expert and want to get found online, there’s no better way than to give visitors to your website or blog a free report that shows your expertise, builds credibility and starts conversations.

An expert ebook is a longer version of that report and can easily be sold on Amazon. Traditional publishing barriers have fallen. All that’s standing between you and published author status is a little time and work. So let’s get busy. Here’s why:

This is one of those opportunities on the rise. Don’t miss being on the early crest of the wave.

  • The International Digital Publishing Forum (IDPF) reported U.S. wholesale ebook sales for January, 2010 were $31.9 million, up 261 percent from the same month a year earlier.

  • Ebooks are now outselling hardcover books at Amazon, selling 180 e-books for every 100 hardcovers. Read More→

How to Become a #1 Expert with a Blog

Dr.CharlesParker 300x215 How to Become a #1 Expert with a BlogAre you #1? If you’re a doctor, lawyer, author, or consultant, you’d like your clients to believe they’ve come to the best professional around. It may be hard to make that claim. Unless, of course, you can stake out a niche online, and show that you’re a number one expert in your field with a blog.

Dr. Charles Parker, for example, is an excellent psychiatrist and certainly not the only one with years of experience treating people with ADHD – attention deficit disorders. But he is #1 in health care blogs for that specialty, according to ShareCare, a key site that ranks health care providers and links them up with people in need.

Dr. Parker’s blog is at CorePsych. I know him personally because I helped him get started blogging. I didn’t teach him everything, but I remember the day he called me from his office in Virginia, with questions. That initial phone call stands out because I was still in a fog, getting coffee at 5 a.m. in San Diego. He was on ET, of course, and ready to go. I don’t usually pick up the phone that early, but that day I did. Read More→

Content Marketing Focus: Lessons from Steve Allen

SteveAllen 217x300 Content Marketing Focus: Lessons from Steve AllenHaving a hard time staying focused on your business content marketing? Focus-schmocus. Sometimes you start off doing one thing and end up an expert at something else. Life is like that.

I look at content marketing as an experiment or adventure. Some things work well and you do more of them. Others, well, let’s hope you haven’t wasted money as well as time.

Steve Allen was a famous comedian who started The Tonight Show, in 1954, long before Johnny Carson became the host (and later Jay Leno). Allen started off in radio but got his first TV job as an announcer for wrestling matches. Here’s what Wikipedia reports:

Allen’s first television experience had come in 1949 when he answered an ad for a TV announcer for professional wrestling. He knew nothing about wrestling, so he watched some shows and discovered that the announcers did not have well-defined names for the holds. When he got the job, he created names for many of the holds, some of which are still used today.

The point I’d like to make is that if Allen hadn’t taken that first job offer, he might not have had the same career path and ended up one of the most respected and admired comedians of all time. He could have just as easily become a jazz pianist in an orchestra.

Instead, he eventually created a new genre of entertainment, the late night comedy-talk show. And he was a pioneer in TV wrestling entertainment. And he still had time to publish over 10,000 songs and win a Grammy for The Gravy Waltz (1963).

Allen wasn’t following any guidelines for his career.  He went with what interested him. When people try to follow too many rules and guidelines, for example, for content marketing and social media, they end up with mediocre results. Why end up where everyone else is?

Read More→

Online Content Marketing: Let’s Put the “We” Back Into Weblog

FollowMe 300x300 Online Content Marketing: Lets Put the We Back Into WeblogI get calls from small business professionals who want to start a blog or an e-newsletter. They’ve usually invested money in a nice website, and then suddenly realize that something’s missing… like customers and leads!

They’re genuinely surprised that with the money they spent on their website, no one is coming to see it, indicate they like it, let alone pick up the phone and call.

As for LinkedIn and Facebook, they’re baffled why people don’t interact with them. It doesn’t take a genius (and I’m no genius), but my guess is they have a “me-site,” a “me-blog,” and “me pages” on social media sites.

Instead of generously sharing information about their field of expertise, they share “me-formation.” There’s an “I” in information, but that doesn’t mean you should always talk about yourself. Content should be focused on readers, not you and your business. Sure, people want to know about you, but actually they want to know what you can do for them.

Start everything you write online with a focus on customers and the problems that you can solve for them. Then follow up with building trusting relationships with your readers that lead to sales.

Here’s how online content marketing works for small businesses:

  1. Relationships: Whenever you write content (blog posts, e-newsletter articles, emails), keep the focus on what problems you can solve for your customers. What are their struggles? What do they most desire? Connect with them by writing for them and about them. Read More→

5 Reasons to Hire a Content Marketing Writer for Your Business

How Content Marketing Plays an Important Role in Your Business 5 Reasons to Hire a Content Marketing Writer for Your BusinessContent is king.Bill Gates said it, so it must be true.

Gates uttered this one-liner way back in 1996, but the flurry of updates to Google search algorithms during 2012 has ensured that his words still resonate.

Most businesses (be they blog owners, start-ups, or established brands) now know that if they want a competitive advantage, they have to keep information-hungry customers in a ready supply of fresh, relevant, and interesting content. Depending on the type of the business, content might also be expected to be awe-inspiring. No pressure, of course.

One of the biggest problems with content is finding someone to write it. Even if you’re a great writer, or have people on staff who are, it takes time and skill to craft an article, blog or newsletter appropriate for both your audience of potential customers and the search engines.

Could the answer be to outsource the writing to a freelancer?

Let’s consider the benefits of doing so: Read More→