Archive for personal stories – Page 2

Content Marketing: Stories are Key

If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. Memory formation happens in two ways:

1.  You say or do something that makes an emotional connection.

2.  Something happens that closely resembles a previously established emotional connection.

What results is a neural network of associations that get triggered by a hot-button stimulus. Everything we retain in memory is because it’s gained an emotional place in our brain. At some point, something was important enough because it was emotional. That’s what hot-buttons are… we feel as if someone has poked us.

As a content marketing professional, you have words and visuals in your quiver of tools. How do you poke someone and push their hot buttons?

Stories are key. Negative stories can get people’s attention, but can also leave a negative aftertaste, if not followed by positive stories. I’ve talked about this before, and here’s a graph to illustrate this: Read More→

Remembering Family and Other Pillars

Back in the U.S., it’s Memorial Day when Americans honor our soldiers who died in service. My father, Marion Rae Wilkerson, was a 25-year Navy veteran, and while he didn’t die in service, I always remember him on this weekend.

He was on a ship in the Pacific during World War II that was blown in half by the Japanese. He was on the half that was able to save many of their sailors. He came home to San Diego shortly after that and I was conceived. Had he not been on the right end of that ship, my sister would have been an only child.

Today I am the only one left of my family, having lost my sister to kidney cancer eleven years ago. My father died of a brain tumor 27 years ago, and my mother of alcoholism 45 years ago. I mention this because it has had a strange effect on my philosophy of life.

I think having children and family give one a strong reason to live life well. Without that, you have to search for and find substitute pillars, especially in tough times. I think I’ve done a pretty good job of that, for the most part. I have been very blessed with friends, a wonderful husband, and a strong will to live.

Did you know that Memorial Day was first enacted by formerly enslaved African-Americans to honor Union soldiers of the American Civil War? It was extended after World War I to honor Americans who have died in all wars. I didn’t know that until today. African-Americans who came to this country as slaves certainly offer proof of what it is like to find pillars when family is taken away.

In my travels and many years of living abroad (France, England, Greece, Mexico), I admire immigrants who have overcome difficulties to learn language and skills to survive and thrive. When people speak disparagingly about immigrants I guess I get more than a little bothered.

I hope you too have periods of reflections like I do whenever we set aside holidays to mark important events in the world. My best to you.

Living Dangerously in Mexico

I got an email from a colleague back in the US who asked me if it weren’t dangerous to drive in Mexico outside the city?

First of all, I hate driving in any city and find that most dangerous of all. Secondly, I live in a village called Ajijic. Every day when I go out my door, I have to avoid cars, motorcycles, buses, horses and a few chickens. But traffic is rarely dangerous unless you’re not paying attention.

My friend responded to me, “Huh?”

My friend obviously wasn’t referring to danger from traffic but to the violence from “DTO’s,” which is how the U.S. Consulate refers to “drug trafficking organizations.” Lately, there have been a few incidents even out here in Paradise, on Lake Chapala.

  • A police official gunned down
  • A hand grenade lobbed into a police chief’s house
  • 9 arrests of DTO members

I guess there are problems everywhere that there are drug users, drug vendors, and people with guns (most of which are manufactured and bought in the US along with ammunition legally sold).

It’s estimated by official sources that 60,000 to 70,000 American guns have crossed into Mexico.

My response to him: Is it dangerous to go to a supermarket in Arizona?

Each country has their bad guys, their weapons and plenty of ammunition.

Which country has the higher murder rates? Don’t know. Maybe someone could look it up? Read More→

Blogging with Personality and Tim Ferriss

How much personality should you show on your blog without becoming an ego-blogger? Apparently you can share a lot of personal stories and anecdotes, even become a little outrageous and contrarian, according to Tim Ferris, author of The 4-Hour Workweek and now The 4-Hour Body.

I recommend listening to his short video about sharing your personality on your blog, an interview done by Rohit Bhargava, author of Personality Not Included. I was at this Blog World conference when Rohit interviewed Tim, in 2008. While it’s not a new interview, there are several nuggets that are timeless.

I don’t know if you’ve read Tim or not, but he’s a master at blogging and marketing his books.  While he could come across as Mr. Big Ego (his accomplishments are many), he does not.

Tim masters two things that make him credible and trustworthy: Read More→

E-Newsletter Review: How’s Your Ezine?

You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) and still not get good results (get found, get known, get clients!) If all you’re doing is publishing good information, without personality, without offers, what’s the point?

I got an email from a client who lamented the poor results from her emailed newsletter. After a year she reported:

  • No new clients came to her after reading it
  • No new sign-ups were happening (or were rare)

She asked what she was doing wrong. Here were some of her questions, followed by my answers. This would be a good time to check your own e-newsletter for opportunities for improvement.

  1. Could it be the article is too long?
  2. Could it be I don’t know how to sell myself with my newsletter?
  3. Could it be that I don’t choose the right article for my clients (they are small business owners and at time managers in various companies)?
  4. Could it be that many people check their emails on their phone and do not have time to read my newsletters?

The person asking these good questions is an executive coach. She needs to “sell herself” by providing quality content that demonstrates her expertise in coaching matters and leadership and personal development issues. Read More→

Working at Home: Desperate House Bloggers

Some days I feel scattered, like maybe I’ve got a bad case of Attention Deficit Disorder. Or, maybe my brain isn’t aging well. Here’s what happened yesterday and how it all worked out.

It’s not that I forget things, although that happens too, but it’s more like I remember too much, all at once, and start doing one thing, realize I haven’t finished the other thing, etc.

If you work at home, and on the computer, you probably have days like these. The door bell kept ringing. Thursdays I have help here in the house to keep it clean and functioning.

Gaby, my housekeeper from Jocotepec,  knows not to bother me when I’m writing on the computer, but she came in because the dryer went out, so we had to call a repairman. As soon as he got here, of course it started working again.

Nevertheless, it needed a revision, so he went to work. Meanwhile the builder arrived to work on some screen doors. And Juan, the gardener, needed pool chemicals. Then the man came to fill the gas tank for the house. The painter came to repair some moldy walls. Read More→