If you are writing content designed to persuade and influence, you need to know what makes people tick. (photo courtesy of digitalart/FreeDigitalPhotos.net) There are universal drives that are common in all human beings, across cultures, across the globe. When you create content that appeals to either of these four basic drives, you can’t help but engage the hearts…
Tag Archive: persuasion triggers
Content Marketing that Speaks to the Old Brain
You get better results with your content marketing when you speak to the “old brain,” the one that’s also known as the primitive brain or the survival brain. Knowing how the brain works will help you write better as well as help you with presentations to influence others. There are a few principles to remember, and here’s…
The Homer Simpson Guide to Neuromarketing
Content marketing experts and the people who write marketing messages ought to understand how consumers’ brains work if they want to engage and create trust and loyalty. The problem lies in assuming people are in charge of their own choices… Everybody thinks they are in control of their behaviors and decisions. We think we are…
Neuromarketing Research: 3 Keys that Trigger a Buying Decision
The study of the buying decision process, or neuromarketing, has had a tremendous impact on content marketing. More brands are being studied in laboratories around the world as consumers are being hooked up to brain imaging machines, fMRI, EEG and other devices so that they are monitored while they read marketing messages and make decisions. Neuromarketing is extremely…
“WIIFM”? Neuromarketing Improves Your Odds
Every time I read about a new neuromarketing study, it seems they’re only confirming what copywriters and marketers knew all along: to get readers to take action, you must address the “what’s in it for me” filter in consumers’ minds. Easy, right? Well… Although we can’t directly cause people to do something, we can use knowledge…
Memory + Emotional Attention = Content Marketing
How do you write good blog posts that connect emotionally with readers and turn them into loyal fans? Oh, heck, that’s easy. All you have to do is: Grab their attention Get them emotionally engaged Make a memorable impact There you go, right? Easy-peasy. This is what you need to do whenever you write any content designed to…
Writing Compelling Content:
What Drives Your Readers?
In a recent blog post, Compelling Content: What Are Your Readers’ Hot Buttons?, we explored the top 10 hot buttons and the use of emotional words and phrases to tap into these issues. Here’s another model based on only 4 drivers. 4 Drives in a Nutshell Driven: How Human Nature Shapes Our Choices (Jossey Bass, 2001),…
Compelling Content: What Are Your Readers’ Hot Buttons?
How do you write compelling content that attracts and engages readers? Ahhh, that question again…(followed usually by how do you turn readers into buyers?) First, let’s deal with the compelling content thing. Your content isn’t going to market a thing if you don’t reach inside the heads and hearts of your readers. Obviously it’s all about your…
Social Proof: Are You Using Client Recommendations?
This weekend I got a call from a person who wanted to buy a subscription to executive coach articles to use for his newsletter. What sealed the deal? The testimonials from other subscribers. Recommendations, testimonials and client stories are a powerful persuasion tactic. It’s one of the key persuasion triggers that get people to take…
If Your Blog Writing Still Stinks…
Your blog writing can improve. I’ve talked about this before: here’s a secret formula you can use to grab people’s attention, stimulate their desire, and trigger action. Ba-da-boom, instant sales and subscriptions! Don’t be silly, there are no easy formulas, of course not. But just follow along with me here. I’ve been reading several neuroscience…
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Hi, I'm Dr. Patsi Krakoff, an experienced content marketing specialist with a background in journalism and a doctorate degree in psychology. I've been providing online marketing content and consulting for coaches, consultants, authors, and speakers for the past 11 years.
I live and work from my home in the village of Ajijic in Mexico... why? Because it's Paradise! I enjoy tennis every day, and connecting with smart professionals online. How can I help you? Leave a comment and say hello...
My ebook: ContentMarketingwithBlogs.com
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