Tag Archive: persuasion triggers

Social Proof: Are You Using Client Recommendations?

Written by in Attracting Clients, Content Marketing, Online Persuasion
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This weekend I got a call from a person who wanted to buy a subscription to executive coach articles to use for his newsletter. What sealed the deal? The testimonials from other subscribers. Recommendations, testimonials and client stories are a powerful persuasion tactic. It’s one of the key persuasion triggers that get people to take…

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If Your Blog Writing Still Stinks…

Written by in About Blogs, Content Marketing, On Writing Better, Online Marketing, Online Persuasion, Writing Great Blog Content
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Your blog writing can improve. I’ve talked about this before:  here’s a secret formula you can use to grab people’s attention, stimulate their desire, and trigger action. Ba-da-boom, instant sales and subscriptions! Don’t be silly, there are no easy formulas, of course not. But just follow along with me here. I’ve been reading several neuroscience…

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Online Persuasion: How to Write to Create Desire

Written by in Attracting Clients, Content Marketing, How to...Tips, Online Persuasion, Pathway to Profits, Writing Great Blog Content
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When writing online, how can you appeal to readers’ emotions on a business-oriented site? Online persuasion works best when you appeal to both the logical and emotional centers in the brain. If you want to write content that persuades readers – both thinking type and feeling type processors – to take action, you write about emotional…

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7 Ways to Format Blogs to Engage Readers’ Brains

Written by in About Blogs, Attracting Clients, Content Marketing, Getting Read, How to...Tips, Online Marketing, Writing for the Web
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What are the two most important parts (a.k.a. opportunities to engage readers) of your business blog post? Most experts will tell you this: The headline The call to action The headline is what gets read and spread. It’s your “shout-out” on social media sites, in feed readers, and email updates. It’s the bait on your…

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A Simple Way to Get SEO Inbound Links: Be Nice

Written by in About Blogs, Attracting Clients, Content Marketing, Managing Your Ezine & Blog Tasks, Online Marketing
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One of the important ways to keep your search engine rankings up is through building quality inbound links. For those of you less familiar with SEO-talk, backlinks are when other sites link to the content on your site. It tells the search engines you’re important. Here’s what Mike Phillips writes on Website Magazine: Solicit quality…

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Emotional Marketing Makes Memories

Written by in Attracting Clients, Brain Based Content Marketing, Content Marketing, Online Marketing, Online Persuasion
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If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. Memory formation happens in two ways: A new memory is formed when it hits the amygdala and makes an emotional connection. A stimulus may hit the amygdala and be assimilated because it resembles a previously established…

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7 Ways to Market to the Subconscious Brain:
The Homer Simpson Guide to Content Marketing

Written by in Attracting Clients, Content Marketing, On Writing Better, Online Marketing, Online Persuasion
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Content marketing and the people who write marketing messages must understand how consumers’ brains work if  they want to engage and create trust and loyalty. The problem lies in assuming people are in charge of their own choices… Everybody thinks they are in control of their behaviors and decisions. We think we are rational, logical,…

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Neuroscientists Discover “WIIFM” Center in Brain…

Written by in Attracting Clients, Content Marketing, On Writing Better, Online Marketing, Online Persuasion
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Through the magic of functional Magnetic Resonance Imaging (fMRI), neuroscientists are able to look inside the brains of consumers while reading marketing messages. Copywriters and content marketers have been telling us for years how important it is to address the “what’s in it for me” filter in consumers’ minds. Really Big News: They’ve found this…

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Content Marketing with Blogs: What Do You Believe?

Written by in About Blogs, Attracting Clients, Content Marketing, On Writing Better, Online Marketing, Writing for the Web, Writing Great Blog Content
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Here’s a key element for writing content that inspires clients to take action: What does your business believe in? More importantly, as an important part of your business, what do you believe is most important for your clients? What’s your true purpose? This is not a philosophical question, although it is grounded in profound human…

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10 Conversion Tips from Brain Science

Written by in Attracting Clients, Content Marketing, Online Marketing, Online Persuasion, Pathway to Profits
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Why do people decide to buy a product online? How is it they decide to trust the information you provide, and register to download information from your blog or website? What can we learn from brain science? This is something that intrigues me. I read a lot of research on motivation, decision making, and neuroscience…

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