Tag Archive: sales pages

Landing Pages: Get Readers to Take Action

How do you get readers to take action? Short answer: a landing page. (Also known as a sales page, squeeze page) You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action….

Video: How to Create Great Sales Pages in WP

Here’s a quick video I’m  using to promote Suzanne Bird-Harris’ fabulous WordPress Sales Page Template.I love the image of the “web designer thief” that sneaks across the screen about half way through… Take a look, and if you haven’t downloaded the free audio interview and transcript we did together, go to PatsiPicksWPSalesPage.com and do so…

How to Make Social Proof Work Online

Do some client recommendations work better than others? Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. In a previous post, What Clients Say, I reported on research that showed people selected travel destinations 20 percent more with a client recommendation…

Phony Testimonials and Dumb Social Proof

How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients? There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services. I get asked about this by…

Why Use a WP Sales Page Template?

Have you tried to create a landing page using WordPress? I have. And I know others have too. You can waste a lot of time and still not get a professional looking page that works to get people to buy or sign up. Last Thursday, I interviewed Suzanne Bird-Harris, a programmer who developed the WP…

8 Ways to Use a WordPress Sales Page

Do you know how many ways a sales page can be used? I woke up thinking about this… because maybe you don’t think a “sales page” is something you need except once in a while for a product launch, when you’re trying to sell something. Some people call them landing pages, or squeeze pages. I…