Archive for social media marketing

Your Business Blog Year 10: Is It Still Worth It?

Business blogging 300x225 Your Business Blog Year 10: Is It Still Worth It?Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content?

Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well? It’s a good question, particularly for small businesses, coaches and consultants who don’t have staff and a lot of time.

Publishing a quality blog requires time and effort. The average person needs at least two hours to complete all the tasks necessary for one blog post, and should be publishing 2-3 times a week.

Ten years ago, when I first started blogging I declared a blog to be “The best darn marketing tool on the planet!” It was if someone had handed me a microphone and people across the globe started hearing what I had to say. I started getting found online and boosted my business revenues exponentially.

But ten years later, there are a lot of ways to spread your word and publish quality content online. Communication is possible everywhere. Clients can be reached through Facebook, LinkedIn, Google+, Twitter – the list goes on. Read More→

6 Tips for Easy Ebook Promotion
with Social Media

SocialMedia freedigitalphotos.net  300x300 6 Tips for Easy Ebook Promotion <br> with Social MediaProducing expert ebooks has never been simpler, and promoting them has never been easier. Really? Yes, I did say “easier.”

Since social media has come into being, the way you promote your expert ebook is, in fact, a whole lot easier. It’s not just about promoting your ebook, it’s about promoting YOU! Yes, you are the expert, not the ebook.

In order to get your e-book in front of as many eyes as possible, you’ll need some patience, a plan and some creative ideas. Here are six tips to get you started:

1. Set Your Social Media in Motion

Just because you say you’re an expert, you have to have branded yourself as one. You should have a presence on social media and you have been active as well (if not, you’d better get moving.) If you don’t have time, hire a virtual assistant that is knowledgeable in the different platforms.

2. Set up Your Author Page on Amazon

Even if you’re working with a publishing house, make sure your own ‘house’ is in order. Yes, your Amazon house. Amazon is another social media site. You can go to Amazon Author Central to create your account. Once you have done that, you can feed your blog into your profile, add videos, books from your bibliography and reviews. Remember, it’s not about getting reviews, it’s about giving them as well. Your name will be associated with that review! Read More→

5 Ways to Make Your Business Blog Remarkable

Blog Visibility 5 Ways to Make Your Business Blog RemarkableHow do you make your business blog really remarkable? Like, fascinating?

The main goal of writing a blog, whether for business or otherwise, is to get people to read what you write. Seems pretty simple. But attracting readers to a new blog (or even an established one) is easier said than done.

So how do you build a readership base and continuously gain new readers to keep your blog and your business going. Here are a few ways to make your business blog one to watch.

1. Keep up with current events – while you shouldn’t always write about what’s going on in the world, using relevant examples and anecdotes lets your readers know that you are knowledgeable.

2. Pay attention to your social media networks – what are people talking about on your social media pages? What are they asking you as a business? Consider using these questions and discussions for blog topics. You’re more likely to engage your customers by writing on topics they clearly are interested in than developing your own. Read More→

Better Blog Writing: Attract Clients,
Make Sure Your Posts Get Read!

SocialSharingNetworks 300x300 Better Blog Writing: Attract Clients,<br> Make Sure Your Posts Get Read!You want to Engage your Blog Readers and encourage them to subscribe to your blog and become regular visitors. Ideally, you want to attract a large number of hungry customers who are interested in partaking of this written food for the soul, but how can you rise above the constant online buzz to attract attention to your blog post?

The Internet may be constantly chirping with activity, but that doesn’t mean that all content is worthy of users’ attention in the same manner. According to Neilson.com, there were 181 million blogs around the world at the end of 2011. (In 2006, there were 36 million in existence.)

Don’t let these numbers put you off; it doesn’t mean that all of these blogs are in your niche or that they are producing the same quality content that you are putting out in the blogosphere. If you’re in business, you already know you have competition and that you need to focus on what you offer that is better or different if you are going to attract a customer’s attention or find the best talent.

Your first priority should be to write a high-quality blog content that will help your readers in some way.

First, capture a reader’s interest with a compelling headline. One technique is to appeal to the reader’s fear that they may miss out on something important by failing to read your post. Use compelling words to effectively to draw in your audience by giving them a taste of what your post will be about, and make sure that you deliver the content as promised. Read More→

Scribd: Just Another Document Sharing Site?

Scribd 2013 04 30 16 39 59 Scribd: Just Another Document Sharing Site?I may be a late bloomer, but I just discovered Scribd. I found it when I was doing research for my webinar series, Social Media KISS (Keep it Simple and Serene) for Authors.

It is the most popular document sharing site available, with over 50,000 uploads each day. Yes, that number is correct. This is key for those of us that use content marketing online to get found, get known and get clients. Pay attention to what I’m going to tell you…

Scribd clearly has established its authority and web presence. The high online activity makes Scribd ideal for content marketing purposes.

OK, here’s the question: why would you want to market through a site that is based on sharing documents? Document sharing is a great way to promote brand awareness, bring eyeballs to your content & marketing collateral and increase link building (and we love link building.)

Most of my clients have flyers, press releases, articles, etc. and why not share this content as I did with this Mother’s Day brunch menu and and for another client’s article on hospital safety for Alzheimer patients.

If you have all of your marketing materials just sitting on your computer and not getting out into internet land, then you are just wasting space. Today, most of us operate our business and personal life online.  Using Scribd makes uploading all of your documents a simple task.

Reasons to love Scribd: Read More→

Online Content Marketing: Let’s Put the “We” Back Into Weblog

FollowMe 300x300 Online Content Marketing: Lets Put the We Back Into WeblogI get calls from small business professionals who want to start a blog or an e-newsletter. They’ve usually invested money in a nice website, and then suddenly realize that something’s missing… like customers and leads!

They’re genuinely surprised that with the money they spent on their website, no one is coming to see it, indicate they like it, let alone pick up the phone and call.

As for LinkedIn and Facebook, they’re baffled why people don’t interact with them. It doesn’t take a genius (and I’m no genius), but my guess is they have a “me-site,” a “me-blog,” and “me pages” on social media sites.

Instead of generously sharing information about their field of expertise, they share “me-formation.” There’s an “I” in information, but that doesn’t mean you should always talk about yourself. Content should be focused on readers, not you and your business. Sure, people want to know about you, but actually they want to know what you can do for them.

Start everything you write online with a focus on customers and the problems that you can solve for them. Then follow up with building trusting relationships with your readers that lead to sales.

Here’s how online content marketing works for small businesses:

  1. Relationships: Whenever you write content (blog posts, e-newsletter articles, emails), keep the focus on what problems you can solve for your customers. What are their struggles? What do they most desire? Connect with them by writing for them and about them. Read More→

Are Infographics Becoming Too Complex?

Infographics by KROMKRATHOGjpg 300x199 Are Infographics Becoming Too Complex?There’s no doubt that infographics are an extremely useful internet marketing tool, and as such, they’re becoming ever more commonplace when trying to gain new blog readers. There’s  no better way to attract new customers than with a clever graphic.

The problem, however, is that we’re seeing more and more that are overly complex, and are simply a waste of time. Sometimes you have to ask yourself, would this infographic be better if it were shorter, simpler, or even as text?

The main advantages of infographics, and the main reason they’re used, is that they can convey information quickly and concisely in an eye-catching way. Boring processes and masses of statistics can be explained quickly through the use of a great image, and people love this.

If you’ve got a great product for instance, you can explain some of its main features in a graphic. It’s much better to get a series of facts from an infographic than a large body of text, but if the infographic itself becomes overly long and complex, the point is lost.

Get Your Point Across Read More→

How Blog Readers Find You – A Diagram

I’ve said it before, and I’ll say it again:  a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients.

So, what’s your favorite excuse for not blogging for your business?

I keep hearing the same reasons, over and over.

Top 3 Excuses for Not Blogging:

  • “I don’t have time to blog.”
  • “My clients aren’t surfing the Web reading blogs.”
  • “Oh, that means I’ve got to write about my business every week?”

There are over a billion people connected to the Internet. I’m willing to bet my lunch money that quite a few of them fall into the category of “your ideal clients.”

It’s not likely they go online looking for you, your business or your blog. I’m not saying that. But they do go to search engines and they type in questions with keywords.

And they do go to Facebook, Twitter, and LinkedIn. Here’s what this looks like, how readers find your blog, in this Smart Draw diagram I did:

HowReadersFindYourBlog How Blog Readers Find You   A Diagram

Read More→

How Content Marketing Works on Pinterest

pinterest 300x242 How Content Marketing Works on PinterestFor a social media site to truly step into the spotlight, it has to have something special. Pinterest is one show-stopping sharing site that has taken the Web world by storm. A study done by Shopify, shows the growth of this site is better than Facebook and Twitter at the same point in their history. So how does your content marketing strategy work for this site?

According to Wikipedia, Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. Users can browse other pinboards for inspiration, ‘re-pin’ images to their own collections or ‘like’ photos. Their mission is to “connect everyone in the world through the ‘things’ they find interesting” via a global platform of inspiration and idea sharing.

Orders from Pinterest are double those of Facebook and the site is the leader in average dollar amount per order, over sites such as Google, Amazon and Bing. Marketers are trying to find the best ways to leverage their companies and clients on this photo-driven site. So, how do these online marketing professionals incorporate content marketing while on Pinterest?

What to Share

For sure, this new social site is a no-brainer for retail stores and e-Commerce sites. However, if you’re in a B2B business or sell services or have products that might be tricky to show off on an image driven site, what to share as part of your content marketing strategy can be a roadblock. Read More→

Social Media: 3 Things Teenagers Can Teach Business About Getting It Right

SocialMediaLike 300x277 Social Media: 3 Things Teenagers Can Teach Business About Getting It RightIt seems that the younger the employee, the more frequently they use social media. While it is still relatively easy to find baby boomers who have no social media accounts, it’s tough to find a millennial without at least one online profile. Tougher still is finding a teenager who is not connected on Facebook and Twitter.

The difference between teens and their older counterparts on social media platforms is that they use it less to connect, and more as a creative outlet. Most of the friends that teens have through social media are the same ones that they see on a regular basis at school. As a result, social media outlets are used less to connect and more to keep up. (Image: freedigitalphotos.net)

It can be easy to write our youthful “friends” off as irrelevant to our own social media pursuits. The truth is that there is actually a lot to be gleaned from the younger generation. In many ways, they get a lot right when it comes to social media. Here are a few tips savvy social marketers can take away from teens: Read More→