One of the concerns professionals ask me about when they’re starting a new blog is this: “What if I run out of things to write about?” They’re concerned that they’ll start repeating themselves and become boring or bored.

This is not something to worry about and I’m going to prove it this week. There are 1,001 ways to write the same thing over and over again, and have fun with it!

For example, as I write this post it’s 6 a.m. and I’ve got the French Open on TV. I’ve set out to write another post about… how to write better blog posts. This is something I’ve written a million times. How can I make it different or compelling?

A quick search of previous posts and I’ve found a couple of other blog posts about blog writing and tennis:

• 5 Blog Writing Lessons from the French Open Tennis Championships
• French Open Tennis: More Business Lessons
• Writing Better – Lessons from Tennis

Maybe I’ve said it all using tennis metaphors, but I don’t think so. The point I’d like you to take-away is that no matter what your main message is, there are many ways to frame it using different themes and analogies.

What sports or hobbies do you know that ties in with the business blog you’re writing? Use your imagination. Have fun with it. Chances are, your readers will enjoy it also.