How do you get readers to take action? Short answer: a landing page. (Also known as a sales page, squeeze page)
You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action.
Otherwise, you may be creating a great brand, great thought leadership, great content… and so what? Sooner or later, you need to ask your readers to actually do something. You need a landing page to do that.
Landing page definition: An attractive, compelling page:
- Published on the Internet that is
- Optimized for search engines and
- Designed to persuade a defined group of readers
- To take one specific action
Here’s what I created (yes, again with the Smart Draw) to illustrate: