Tag Archive: Writing for the Web

Small Business Content Marketing: When to Hire A Freelance Writer?

Written by in About Blogs, Attracting Clients, Content Marketing, Online Marketing, Writing for Others, Freelancing
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Tweet When should you hire a freelance writer for your blog or website? Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. Yet the content on your website or blog is the key component of your content marketing strategy. In order to get the online results you…

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Content Marketing Writers: How’s Your Cognitive Fitness?

Written by in Brain Based Content Marketing, Content Marketing, On Writing Better, Writing for Others, Freelancing
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Tweet What’s the most important thing you can do to improve your skills as a writer, blogger, or content marketer? I’m not sure there’s any one right answer, but my vote goes to working on your cognitive fitness. That’s a term we’re going to be hearing a lot about. I first read about it in…

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Better Content Marketing:
Words and Numbers Matter

Written by in Brain Based Content Marketing, Content Marketing, Online Marketing, Writing for the Web, Writing Great Copy
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Tweet As a psychologist, I’m fascinated by how our brains work. When writing online content, I try to apply neuroscience to understanding why some copy outperforms others. When writing for business, i.e. content marketing, you want to get the words right, so that  your web pages, blogs and e-newsletters get results for your business. Words…

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5 Reasons to Hire a Content Marketing Writer for Your Business

Written by in Content Marketing, Writing for Others, Freelancing, Writing for the Web, Writing Great Blog Content
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Tweet “Content is king.” Bill Gates said it, so it must be true. Gates uttered this one-liner way back in 1996, but the flurry of updates to Google search algorithms during 2012 has ensured that his words still resonate. Most businesses (be they blog owners, start-ups, or established brands) now know that if they want…

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My Business Website: Content for Customers… or SEO?

Written by in Attracting Clients, Content Marketing, How to...Tips, Online Marketing, Writing for the Web
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Tweet Should my business website focus on keywords and getting search engine results? Or quality content for customers? Perhaps a more important question is “How do I make the most of each of my web pages so that my business and I get found, get known, and get clients?” The challenge: You want to make…

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Guest Blogging: How to Write a Compelling Email Offer

Written by in About Blogs, Content Marketing, Online Marketing, Writing for Others, Freelancing
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Tweet Too busy to keep up with posting on your business blog? A very smart tactic for small business professionals is to invite guest bloggers. Let’s face it, publishing frequently is time consuming. Guest blogging is wise but only if done appropriately. It can cause more work if guest writers are not selected prudently. Lately…

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Social Media for Busy Business Bloggers

Written by in About Blogs, Attracting Clients, Content Marketing, Online Marketing, Social Media Stuff
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Tweet With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? First, why should you bother with social networking sites (Facebook, LinkedIn, Twitter) if you’re in business? It’s the numbers. If you want customers, you need to go…

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Using a Business Blog:
Are You Hard to Find on the Web?

Written by in About Blogs, Attracting Clients, Content Marketing, Online Marketing, Writing for the Web, Writing Great Blog Content
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Tweet Have you ever tried to find yourself on the Web? No, I don’t mean by searching for your name or the name of your business – that would be too easy. Try searching for a solution to the kind of problems your business solves, using keyword phrases your typical client might use. (Image: Freedigitalphotos.net)…

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The Naked Blog: Dress Up Your Words

Written by in Content Marketing, On Writing Better, Writing Great Blog Content
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Tweet What can you learn about blog writing and content marketing from the theater? As I’ve mentioned before, I’ve attended local theater productions, including performances on The Naked Stage. (Photos courtesy Stuart Miles) If you’re not familiar with this kind of theater format, the actors read their lines, sitting on stools, dressed in black, without benefit of costumes, scenery,…

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5 Ways to Get Readers to Respond

Written by in About Blogs, Content Marketing, Online Marketing
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Tweet You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Here’s a guest post from Chris Peterson at Straight North integrated marketing services in Chicago. 1. Your Blog as an Interactive…

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