Do you do all your own blog writing? If you’re a lawyer, financial adviser, doctor or consultant, should you write your own blog? Or can you outsource it to writers and guest bloggers? One of the main reasons to have a blog and publish frequently is because it helps you get found, get known, and get clients. Yet professional service providers are often pressed for time.
Visitors to your blog want to know more about you, your expertise, your talents and focus. They expect to read what you write to get familiar with you before they call or consider hiring you. This means you will need one or two hours each time you write a fresh post. And a good blog has fresh content at a minimum once or twice a week. How can you ensure you’ve got the time for blog writing so that you build up quality readership?
The solutions: The systems I’ve found to work best with the clients I serve involves a combination of learning to write quick posts, getting contributions from qualified guest authors, and using an appropriate content subscription service. I’ll explain each. Read More→