I never thought about this before, but it makes sense. The first 3-5 words of your ezine or article title are the most important.
Search engines read the first 3-5 words first, and if those words aren’t key, then your not doing a good job with your title.
This tip comes from ezine expert Christopher Knight at EzineArticles.com.
Here’s the way Christopher explains it:
The first 3-5 words of your TITLE determine the success of your article in terms of how much traffic your article will generate back to your website. Success can only be had when you create keyword rich titles for your articles that match the most commonly searched keywords for your topic.
Bad TITLE Example:
"Top 9 Ways You Can Acquire Fractional Jet Ownership"
Excellent Keyword Rich Title Example:
Fractional Jet Ownership – 9 Strategies to Help You Acquire Your Private Jet
Two recommendations on what NOT to do:
1) Don’t include garbage characters in your TITLE such as quotes, tildes, asterisks or anything else that a search engines has to work hard to discard in order to understand the TITLE of your article.
2) Do not engage in any search engine spam technique by having keyword rich TITLES that have nothing to do with the topic of your article. You’ll only be hurting yourself as the search engines already aggressively filter out bad behavior like this.
YOUR INTELLIGENT KEYWORD RICH TITLE COPYWRITING CONCLUSION:
If you want to maximize your results from any article marketing strategy, you must master keyword research so that you can create keyword rich and intelligent article TITLES. Your pay off will be massive amounts of traffic to your articles and website thanks to the search engines who love smart keyword rich TITLES!
Next time you write an article for your ezine or blog, keep this in mind. Forget "Top Ten Tips…" Start off with the words people might type into a Google search.
Here’s to your continued writing success,