There are some very clever expert Internet Marketing gurus on the Web. They are great copywriters. They send out compelling emails that draw you into their realms, promising you will get rich quick online.
Yesterday, we had the privelege of consulting with a smart woman who had invested a lot of money in learning online marketing strategies. She had bought the package of, let’s say, Gerry Guru, only it wasn’t working. She had her web site, her long sales/landing page, her opt-in form with free bonuses, an autoresponder system set up to ‘manage’ her database…only there wasn’t much to manage. She built it, only they didn’t come!
The problem was it was the wrong strategy for her. This system might have worked for Gerry Guru, after all, he was one of the first to implement these internet techniques. He got rich, so now you can too? All you have to do is copy his system, and you will be rich? I don’t think so.
Be sure you talk to the right people with a few years of Internet marketing experience before you invest your money. Not all systems work for all people, and the truth is, if your marketing plan looks like everybody else’s, you can’t expect the world to beat a path to you.
The same applies to blogs. While there is no doubt that just putting up a blog and posting 2-3 times a week will increease traffic to your web site, and more than likely bring in new clients, nothing is guaranteed. You have to post quality articles, link frequently to build up traffic, give away valuable information, and create a community of readers who love your stuff. Oh, and the technology must be up and running correctly so you can use trackbacks, record your traffic with a site meter, gather subscriber’s email addresses, etc.
There are very expensive lessons to be learned by throwing money at a problem. Make sure you invest wisely with people you can trust. Got questions? Ask.
P.S. Denise Wakeman of Next Level Partnership and BizTips Blog and I are teamed up to provide consulting for small businesses and professionals who want to leverage the Internet to grow business and get more clients. If you struggle with your newsletter, blog, autoresponders, e-commerce, or need to implement an Internet marketing strategy, give us an email.