My colleague Milana Leshinsky writes a good newsletter called the Coaching Business Weekly. I want to share with you an excerpt on How to Publish a Coaching Newsletter That Brings Clients.
Here is her Success Factor #1 on writing a profitable coach newsletter:
Success Factor #1: Personality. This is the defining factor!
Nothing can be a greater waste of time than publishing a generic newsletter with no personality behind it.
It’s easy to spot a newsletter without personality. Just look for the word "I" – chances are, you won’t
Remember, coaching is a very personal and intimate experience. Injecting your personality and your voice in it can help your readers connect with you on a much deeper level than any generic writing.
If you are not sure whether your newsletter has personality, let your friend or spouse read it. Can they "hear" your voice as they read it? Can they easily tell you wrote it? If yes, then you’ve got it!
If it sounds like an excerpt from a magazine article that anyone could’ve written, then re-write
in your own voice.
I find it a lot easier to do when I read it out loud. Does it sound like you normally speak to
people? Do you normally sound excited? Gentle and understanding? Quick and to the point Inspiring?Patient and detailed?
Use your voice in your newsletter, and your ideal prospects will become your biggest fans!