This is Milana Leshinsky’s success factor #2 in writing an effective newsletter that gets results. Here’s an excerpt:
Success Factor #2: Relevancy. The core content of your newsletter must be on a topic you normally coach your clients on.
Let’s say you’re a relationship coach. There is a GAZILLION things you can write about!
– Choosing a perfect partner
– Step-family issues
– Conflict resolution
– The in-laws issues
– Going to school while married
– Having a first child
– Budget and sharing finances
– Social life after getting married
…and this is just to scratch the surface!
Plus, when a topic is relevant to what you coach your clients on, you can use real life examples, case studies, illustrations and tips!
Publishing a newsletter that’s highly relevant to your expertise will not only increase and retain your readership, but will get prospects to approach you directly!