This is the 3rd excerpt from Milana Leshinsky’s article on writing newsletters that get results.
Success Factor #3: Focus. I see many newsletters that consist of bits and
pieces of information. I found that focusing on one topic per issue is most effective.You can include tips and resources, but there should always be a single focal topic in every newsletter you publish.
If you do have to include several unrelated topics, we recommend using a short table of contents at the top of the ezine so readers can find what they are interested in and get to that quickly.