If you write your own content for your newsletters, be sure you maximize each article. When your newsletter is sent out via email it doesn’t get indexed by the search engine spiders, unless you put it up as a page on your website or blog, or submit it for distribution on the web through article directories.
Each time you write an article for your targeted readers, you are using plenty of the keywords that people use to search on Google or other directories for what you have to offer.
Make sure your article and those keywords are available and working for you so people can find you on the web. Every article you write can be used at least 3 ways:
- Submit it to article directories on the web, so it joins the searchable database and people can find your article, along with your URL linking back to your website. It will also be picked up and used by people looking for content in their newsletters and websites. These sites will link back to your website, and you will get credit for incoming links, and a higher page ranking.
- Publish it on your own website or blog, so each article has its own page, and gets indexed by search engines. When people find your website, you want to have plenty of well-written articles to show that you are a credible expert.
- Publish the article in your own newsletters. While this doesn’t contribute to search engine ranking in this way, it ensures that the people who have subscribed and who are potential clients continue to hear from you. You are building up credibility and trust with potential customers.