This is Tip #1 for using a blog to write and market a book, in a series of ten posts. Blogs and books really do go together. Denise and I are traveling to the Publishers Marketing Association conference in Washington DC next week, and we are speaking on two panels to promote this idea and our own Blog to Book Project.
These tips have a more general application as well, so even if you don’t have a book yet, pay attention.
10 Must-Do Tactics to Attract more Buyers
1. Use a domain name for your blog that relates to your book title so it becomes known and “findable.” If your ideal domain is already taken, use a version of it such as “YourBookBlog.com,” or “YourBookOnline.com.” Forward that domain name to your blog so when people type in “YourBookBlog.com” it goes to your blog site.
This makes sense doesn’t it? If you already have a title for your book, that is. If not, take the foremost concept or crucial topic that you are writing about, and get a domain name. You want to make it easy for people to find you when they sit down and type in keywords in Google, or whatever search tool they use.
No matter what the ‘official’ url or title of your blog is, you can get a domain name from places like www.allinonebiztools.com for only $8-9/year and forward the domain to your blog. Easy as pie, just follow the great directions at www.allinonebiztools.com.
In fact, you should always rename your blog with a specific domain name. Giving out a long url with Blogger or Typepad in the title isn’t good marketing.
You can name your blog the same as your biz, or your website, and tack an extra word onto it, such as "blog" or "online" or "live" to keep branding consistency.