After I wrote my previous post about why you need to write, I was thinking about the tools (books) I use to help me with my writing tasks. In this context, I refer to the writing I do nearly everyday that involves marketing and promotion. I was looking at the pile of books next to my desk and realized there are a few I refer to a lot so I thought I’d share the resources that help me write.
Phrases that Sell by Edward Werz and Sally Germain
Words that Sell by Richard Bayan
The Ultimate Sales Letter by Dan Kennedy
Advertising Headlines that Make You Rich by David Garfinkel
These books help me with inspiration and phrasing for email and sales letter headlines, subheads and descriptive phrases for our products and services.
Do you have a favorite resource or book that helps you with your writing? If so, please share it with us here by posting a comment below.