Email Marketing is Not Dead: Top 10 Reasons to Publish an Ezine
©2006 Patsi Krakoff, Psy. D.
Email marketing is far from dead, despite the fact it can be a challenge to build an opt-in list of email addresses. Even with the popularity and ease of publishing on blogs, an ezine should be a standard in your online marketing toolbox. Ezines are easy, accessible, inexpensive, instant, and interactive
Here are ten reasons to publish an ezine:
1. Gain name and fame; become widely known as an expert in your field to people you might not ever see or meet. You establish yourself as a thought leader and demonstrate your expertise in a way you could never do on a website or brochure.
2. Cultivate a relationship with your readers; establish trust and credibility. Your ezine is an opportunity to teach, to share interesting information, and to share your philosophy and real life experiences. Readers get to know you. Show them what you know, and also that you care. (There is that old adage that says ‘people don’t care how much you know, until they know how much you care!’)
3. Create quality content for your website. When you post your ezines on your website, you increase the chance of search engines picking up your site because you have more pages and more content.
Stay tuned for 4 more reasons to publish an ezine…