Newsletter Nuggets – November 2, 2006
…tips and tricks for writing great ezines and blogs
Table of Contents
1. A Note from Patsi – Pain Sells
2. Featured articles for November: How Do You Develop Leaders?
3. What’s New on the Blogs?
A note from Patsi –
Thanks to all of you who sent get well messages and cards after my back surgery. I am truly blessed to be connected to such a wide group of great professionals who are so kind and thoughtful.
I am particularly grateful for those of you who told me stories of your own successful back surgeries. Those stories are very important to me for keeping a positive outlook while still in pain (which, by the way, gets better every day as I approach the 4-5 week recovery time).
When you go online to research most health situations, there are many blogs and sites dedicated to telling horror stories of surgery failures. There are very few who report their success. This is normal; bad news sells and attracts! People who are no longer in pain lose their motivation to write or post online.
Which got me to thinking about your newsletters: do they appeal to your readers’ pain? Or are they focused on success? Not surprisingly, open rates are higher for newsletters that speak to readers’ pain and offer a solution to their problems or challenges.
Ezine Tip: What are your readers’ biggest pain points? Write an ezine using that topic, and then give readers 5 tips, or 3 essential keys, or insider secrets. Be sure to back up your ideas with some research, and include a personalized story or case study that shows you know what you are talking about, and can help them with similar problems.
Reminder: check out the new article available for your November newsletter on leadership Development. Plus, be sure to read the series of articles on finding inspiration for your ezine at CoachEzines.com.
Featured Article for October: How Do You Develop Leaders? Practice, Practice, Practice
Categories: Leadership, Coaching, Careers
Leadership isn’t just for leaders anymore. Top companies are beginning to understand that sustaining peak performance requires a commitment to developing leaders at all levels. Management experts Drs. Paul Hersey and Kenneth Blanchard have defined leadership as “working with and through others to achieve objectives.”
To meet the demands of today’s fast-paced and competitive business environment, people at all levels are being asked to step up and assume leadership behaviors. As retired Harvard Business School Professor John P. Kotter explains in the Summer 2004 issue of strategy+business, this means we must “create 100 million new leaders” throughout society.
Companies are investing millions of dollars annually in leadership development training to meet this challenge. Results are positive: Studies show companies that excel at developing leaders tend to achieve higher long-term profitability (Marc Effron and Robert Gandossy in Leading the Way: Three Truths from the Top Companies for Leaders, John Wiley & Sons, 2004).
But it seems there are as many approaches to leadership development as there are leadership developers. An Amazon.com search for leadership development books reveals 12,580 titles. Most leadership programs have a half-life of only a few days or weeks after sessions end. Few incorporate adequate transfer mechanisms to bring leadership skills back to the office.
Programs offer everything from whitewater-rafting trips and bungee-jumping to encounter groups and 360-degree assessments. Executive coaching is a popular development tool, and companies are increasingly investing in these individualized programs.
It is necessary to ask if any of this is working—and, if so, how?
This is a synopsis of a longer article titled “How to Develop Leaders? Practice, Practice, Practice.” It is available for purchase with full reprint rights which means you may put your name on it and use it in your newsletter, blog or other marketing materials. You may also modify it and add your personal experiences. There are 3 versions of this article: 2000 words, 1000 words and 600 words (approximate word counts).
The full 2000-word article discusses the following concepts:
Can We Really Train Leaders?
Four Types of Leadership Programs:
1. Personal growth programs
2. Skill-building programs
3. Feedback programs
4. Conceptual awareness programs
Designing Better Leadership Programs
Following Up with Feedback
Leadership Is a Contact Sport
Create a Constellation of Leadership Development Systems
If you are a Customized Newsletters customer and already have an account, no need to order by using the order links below. Send me an email to confirm that you wish to use this article for your next newsletter.
All others please use the order links below to get the article for your newsletter.
a. Text, 2000 word article with full reprint rights, $69, click here.
b. Text, 1000 word article with full reprint rights, $47, click here.
n. Text, 600-700 word nugget, full reprint rights $35, click here.
All word lengths are approximate.