We hosted a great article marketing class with Jeff Herring yesterday on our Blogging and Beyond mentor group teleseminar. Jeff is widely known as The Internet Article Guy, and he’s got plenty of tips for using articles for Internet marketing.
He’s a master at teaching professionals to simplify the article writing process. He says, "If you can write a 7-item grocery list, you can write a 7-tip article." He even sells article templates which can get you started. Both Denise and I have used his templates.
Once you write several 500-word tip articles, they should be submitted to the article directories, for example, EzineArticles.com.
You can submit the same article to different article directories, but when you have them on your website, article should be at least 20% different to avoid the duplicate content ding from search engines. This means changing the headline and first paragraph, and taking a slightly different angle in your article.