Lately I’ve been wondering about ezines and subscriber lists: how much energy should you spend on this?
Obviously, if you’ve got a large list, publishing a regular ezine makes sense; also if your list is small but your open rates are 40% or more. Your ezIne should get your message out to people who want it and who are prospects for your business.
There are alternatives to publishing an ezine, and readers may be more inclined to register their email addresses for these:
- An email autoresponder series such as a tutorial or mini-course: people are more likely to sign up for a 10-point tutorial or a 7-day e-course that is specific and has a start and end point.
- A white paper: a well-written white paper that informs and educates can work well to generate leads.
- A blog that readers can subscribe to and get updates via email: because blog posts are usually short and to the point, readers may prefer to read them over lengthy newsletters.
I have all three of these plus two ezines. Not every professional has time to do all. As far as effectiveness in getting your message out to prospects and building a list, which method do you think works the best for you and your business?
To read a recent discussion of ezines vs blogs, go here.