When Denise and I teach business blogging, professionals often worry about finding the time for writing on their blogs. We understand and struggle with this challenge ourselves. With 10 blogs between us, you know there are a few neglected ones…
So here are some tips to save you time and effort, and maintain a posting frequency of 2-3 times a week.
- What are you doing in your business this week that you could post about that would make your readers’ lives better? (Example: we’ve started a 4-week teleseminar on Branding and Blogging, and for the class, I wrote an outline about blog writing tips; so I’m sharing that with readers here.)
- Look at that idea for a post and see how you can make a list of 5-7 tips. Don’t post the entire list in one blog post. Break it up into a series of posts for the whole week.
- You can write the series all at once and post-date the publications; or write them up individually and post each day, whichever suits your schedule. (Stay tuned: over the next few days, I’ll post 11 tips for writing easily and quickly so you can save time, energy and money.)
You should be able to post on your blog in 20-30 minutes. That’s not a lot of time to spend on a marketing task that will bring you great results.
Writing on your business blog should always contain information that is relevant and valuable to your readers; you have plenty of that in your head right now, so get it out into a list and start posting. Your readers will appreciate that and your business will grow.