“… no, I’m not really suggesting that you join the staff of some publication, but the acceptance of new media tools like blogs and podcasts has turned the marketing tables – so take advantage of the allure of a reporter and start a blog and podcast and request interviews with industry leaders, community leaders, authors and maybe even your biggest prospects.
Instead of asking for a meeting to demonstrate your product, ask to feature your prospect in your next blog or podcast episode. You will automatically change your status in their eyes, increase your role as an expert and create great content for your marketing materials.”
This is something Denise and I have done over the last six years. We interview experts on both free and for-fee teleseminars.
This strategy really works for attracting people into your sphere
who are interested in learning along with you. I can’t emphasize it
enough. When people complain about ‘what to write about,’ they’re
simply not interviewing enough experts. This is content marketing at
Anita Campbell created a great project called Marketing Tips,
which included this tip. She asked lots of marketing folks – most of
whom you would recognize by name – to share one simple marketing
secret. This post is worth the read if you want the latest and greatest