Start strong. Please don’t bore me. Do you realize that even if I do subscribe to get your blog feed, if you don’t start out strong, I’ll just delete you?
Here’s a feed I got this morning:
I may be a bit negative on this, but really, I can’t get excited here. I can’t remember the last time I got excited about the summer season.
Remember your first
paragraph sentence may be the only thing someone sees.
If you’ve got something you’re excited about, then I want to know but it better be real. I won’t believe you when you say something like this. You just went from someone who has something to say to someone who is trying to sell me something. What does it mean to "share your fun with the world?"
The purpose of the first sentence is to get someone to read the second sentence. I’ll bet the real reason this person started with the summer season is to try to connect with readers on common ground. But they fail because it’s a ploy to get them to read on for the "latest highlights" = i.e. our products for sale.
Why can’t marketing people be more authentic?