Why should you do an email newsletter if you’ve got a blog? When it comes to content marketing, you want to increase the chances that people will read what you have to say. You need both a blog and an emailed newsletter (or ezine).
Today I got Darren Rowse’s Problogger.net newsletter in my inbox and he reminds us that email newsletters are still a best practice of smart bloggers. Rather than repeat all his wisdom, here are the links to read a couple of his posts about this:
Email newsletters aren’t a thing of the past. Blogs haven’t replaced ezines. A newsletter gives additional information in a way that is different, more traditional.
Not many blog readers use RSS feeds to get blog updates. Many who
find your blog through a search won’t keep coming back unless you off
a way to capture email addresses.
People like getting information in a variety of ways and you should
never assume anything about their preferences. Give them a choice.
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