This is a key piece of the content marketing puzzle: how do you write so that readers become clients or customers? How do you provide valuable content that educates readers yet also works to bring in new business?
Denise"s response is this:
- Connect with readers on your blog
- Interact with them on your blog
- Move readers off your blog to a deeper experience
This same good advice can apply to other things you write. After the main body of an article, email broadcast, newsletter or blog post, provide opportunities for people to get more involved: download a free report, attend a teleseminar, or meet in
person at conferences and workshops.
How do you connect with readers? Tell an interesting story, grab their attention with an unusual metaphor, confess to making a blooper, get emotional, show humility as well as pride. Be real.
How do you interact with readers? Ask. Ask for their opinions, to share their own experiences, ask them to complete a list of key points, provide a survey and ask them to vote on a poll.
How do you provide a deeper experience? Provide opportunities to learn more. Be generous with your knowledge if you can't be generous with your time.
Content marketing works on many levels, but it won't work unless you ask and unless you give first.
How am I going to use this advice in my own blog post? Here's how you can learn more:
The Blog Squad's free report on Better Business Blogging goes into more detail about how to motivate action with your readers.