Two great posts to read for blog authors who are procrastinators or perfectionists:
Speed Blogging: How to Write Better Posts in Less Time by Mara Rogers who gives four guidelines for procrastinators: "Just write and commit. Click on “Publish.” And then start writing your next post."
But if you know your writing could use a little forethought and editing work, then don't miss this post by Sonia Simone, Slow Blogging:
"I try to write a post two days before I want to post it. Over those next two days, I’ll read the post with fresh eyes each day and make changes. I do a last pass when I’m prepping it to post."
I agree with both. Many clients I work with are overly concerned with their writing and delay publishing because of unwarranted fears. They miss the opportunity to improve their writing because they simply aren't doing enough of it.
And I truly believe that re-reading and editing most stuff can only improve it. I strive to make at least one in-depth original post once a week and will take several days to edit it before publishing. What about you?