Right on the tail of my previous post and reference to Newt Barrett's post about the value of ebooks, Sean D'Souza writes a great post. I want to alert you to his entertaining perspective:
Why Publishers Are Stupid About Book Pricing
What Sean is saying that he pays more at his local take-out restaurant for a meal than Amazon charges for printed books that take months to write and a lot of money to publish and market.
The solution is to offer your book in digital form as an ebook and charge what the real value is for your readers. How much is it worth for them to learn how to get results from business blogging? Or…fill in the blank with …results from xxxx?
As The Blog Squad, I sell our ebook Build a Better Blog for $147. Expensive? If we were to sell it on Amazon, it would seem so. But it's not a $10 or $15 printed book.
In fact, it's more than an ebook; it's comes with a training system and other features. The value is in the fact that after you read it, when you implement the pertinent steps, you will have a business blog that gets results. That's worth a lot more than $147.
This is why an ebook is an important strategy for your content marketing. I'm writing one this weekend. You?