Dan Seidman of Sales Autopsy was the lucky winner of a Content Marketing Review in our random drawing. Dan is a keynote speaker who provides unique sales training based on his best selling book, "Sales Autopsy: 50 Post-mortems Reveal What Killed the Sale."
Dan provides excellent examples of great content marketing through his web pages, book, articles, and unique products. For this reason, Dan's Content Marketing efforts get a 4 out of 5 possible stars.
I rate my content marketing reviews on the following criteria:
2. Focuses on solutions to problems
3. Educates and informs
4. Entertains and engages readers
5. Inspires action
7. First page search results for main keywords
Dan's site is particularly strong for grabbing people's attention, providing solutions to problems, and entertaining readers. He also offers a variety of ways visitors to the site can get information, respond and engage further with him. He offers video, audio and text for readers.
He has a terrific store of unique products that include a free chapter of his book, articles, a sales rep video game, a sales comic book, and CDs of sales horror stories.
With all his great content, he should be able to boost his search results for main keywords with a few minor tweaks to his online presence. He has a blog which is minimal and which could make a big difference in his search results once more content is posted there.
For other professionals, especially speakers and trainers looking for guidance in what works for online content marketing, check out Dan's site for inspiration.