For a long time, I've advocated organic search techniques, i.e., write for readers, focus on your expertise and the problems you solve, and let the search engines do their job correctly.
Not any longer. Although I still don't believe that you should write content for search engine spiders or robots, I do believe that Search Engine Optimization techniques have greatly improved and blended with copywriting for spectacular results.
Bottom line: if you write your own copy, if you are chief content marketing strategist for your business, then you need to learn the basics of search engine copywriting.
Here's a way to learn from one of the best experts on the web:
Small Business SEO Copywriting Training by Heather Lloyd-Martin –
This is a great way to learn what all those techie people know about how to get really good search results for your business. It's not that hard to learn how to do this yourself. Trust me.
Related post: Keywords: 3 Steps to Knowing What, Which, & Why